User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your business online. Behavioural analytics data…
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just too busy trying to keep the business running from day…
As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to always be learning so you can optimise the way you…
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
Most of the businesses maintain different databases for client information and it often becomes a nuisance to keep everything synchronized and well-managed. Exporting data from one platform to another and…
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but…
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over at Harvard Business School revealed…
In the world of real estate, the two most important things are the market prices and your client rolodex. Not much you can do about the former, but when it…
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age is questionable. Marketing…
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, you’re now in a situation where your team is split…
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the…
As the inspirational speaker Bob Hooey once said: if you don’t take care of your customer, your competitor will. The challenge, however, is to understand what it means to take…
According to Social Media Examiner, 94% of marketers use Facebook and 59% plan on increasing their use of Facebook ads this year. Plus, 78% of all internet users in the UK use Facebook—that’s…
In today’s technology dominated world customers are interacting with businesses differently than they have in the past. They’re more informed and socially engaged, posing a challenge to many businesses. And,…
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…