Real relationships.
Real results.

Act! is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. 

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Key Features

With unparalleled flexibility and freedom of choice, Act! accommodates all the unique ways you do business.

Customer Management

Sales Pipeline Management

Marketing Automation

Activity Management

Customer Management

Relationship history

Leverage rich customer profiles to help personalise every interaction.

Centralised customer data

Bring calls, emails, notes, activities, and documents together in one organised place.

Powerful search

Locate the customer information you need in an instant.

Offline and mobile access

Be informed and prepared while in the office or on the road.

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Sales Pipeline Management

Opportunity tracking

Keep every detail of each sales opportunity at your fingertips - in the office or on the road.

Pipeline management

Assess your sales pipeline by product, territory, sales stage, agent, region and more.

Sales process management

Advance deals through stages of custom or out-of-the-box sales processes.

Actionable insights

Focus your time where it counts with insights from interactive visual dashboards.

Marketing Automation

Personalised campaigns

Use turnkey templates or design your own for maximum impact.

Automated workflows

Define outreach strategies to effortlessly stay engaged with prospects and customers.

Landing pages

Capture leads with high-converting landing pages and web forms.

Real-time metrics

Know what's working instantly and prioritise follow-ups.

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Activity Management

Customer activities

Track all current and prior activities for each customer within their record.

Prioritised task lists

Know where to focus your time throughout the workday.

Calendar & email integration

Keep appointments and communications in sync at all times.

Notifications and alerts

Never miss an opportunity or overlook a key task.

Act! keeps you connected.


Supercharge your productivity with seamlessly integrated tools and workflows to create interactive quotes, generate leads, manage event registrations, and provide self-service appointment booking with Linktivity

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Act! Sidebar for Outlook

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.

SMS4Act! Text Messaging

Use integrated SMS text messaging to send and record personalized messages directly from Act!.

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Custom Tables

Bring complex data sets, unique business processes, and specialised industry practices together with Custom Tables.

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Sage 50 CRM Integration

Seamlessly integrate your Sage 50c Accounts solution with Act! Premium Desktop, the proven and trusted choice of over 6 million small and mid-sized business users.

Customers love our award winning software!

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CRM Excellence TMC Award for 2023
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Ready to win customers for life?

Try Act! free for 14 days. No download or credit card required.