It’s 2021: How are you reconnecting with customers?
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers. During 2020, businesses of…
How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers,…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organised against inequality by agitating for better working conditions and voting rights. Since that historic moment…
10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking…
How to identify (and keep!) your most valuable customers
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal,…
How To Efficiently Manage Your Sales Pipeline
A prospect or a potential customer doesn’t ideally make a purchase immediately after approaching your company. Even though our lives would be a lot simpler if that were the case…
How to build an effective sales strategy
Running a business is much like warfare. You have to be wary of your enemies/competitors, any time you enter the warzone/market. Without a properly laid out war/sales strategy, you will…
Revitalise Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…
Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
2021 Guide to Customer Acquisition
What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to the global pandemic. Smaller businesses…
Revitalise Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now…
Revitalise Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
Prepare for big sales events
In our previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level…
Which tools can help you sell your goods and services?
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and…
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…
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