Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with…
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the ad. Allowing advertisers to pay…
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to…
You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is, but it’s also a thinking…
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to the global pandemic. Smaller businesses…
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more prosperous year for everyone, now…
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how can you manage orders and…
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there…
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs…