Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
How to Create a Newsletter People Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there…
The Ten Best Software Tools for Small Businesses
There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions,…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing.…
How to develop a compelling content marketing strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show…
Six B2B Content Marketing Best Practices You Need to Start Using Today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs…
Common Characteristics of High-Performing Teams
All organisations are made up of teams. The performance of these teams influences the overall success of a business. This is the case in both small startups and large multinational…
A Simple Guide to Improving Your Customer Experience Management
We’ve looked at how your customer experience strategy is important to attracting more customers and making more sales. But how exactly do you ensure that your customer experience strategy is…
10 Signs Your Business Might Need a CRM
There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn't growing as…
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best…
The Best Objection Handling Techniques You Can Apply Right Now
In an ideal world, when you approach a potential customer about buying your product, they nod happily as you explain the benefits, agree the product is as great as you…
5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…