How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing.…
How to develop a compelling content marketing strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show…
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the best…
5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
What is User Behaviour Analytics and How Can it Benefit Your Business?
User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your business online. Behavioural analytics data…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
Is email marketing dead?
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age is questionable. Marketing…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
How The Right CRM Tool Can Help Marketers Working From Home
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the…
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook and 59% plan on increasing their use of Facebook ads this year. Plus, 78% of all internet users in the UK use Facebook—that’s…
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…
How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look…
5 Effective B2B Lead Generation Hacks
Where can I find people who are interested in my products? How can I tempt them to part with their contact information? How often should I contact them, and what…
6 Marketing Techniques Every Small Business Should Know
In the early stages of a business, choosing a viable marketing strategy can be a challenge. More often than not, you are working on a tight budget, which basically means that…
How to Develop an Effective Marketing Strategy
The free market is like a battlefield where you can’t succeed without a strategy. You want to start a new business? You need a strategy. You want to expand globally? You…
How to create high converting landing pages
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…