5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While…
Welcome to the Act! Blog
What is User Behaviour Analytics and How Can it Benefit Your Business?
User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and…
The Seven Sales Cycle Stages
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just…
The best small business blogs to follow
As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to…
How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a…
The best CRM for Real Estate
In the world of real estate, the two most important things are the market prices and your client rolodex. Not…
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a…
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook and 59% plan on increasing their use of Facebook ads this year.…
CRM: On-premise or Cloud?
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel…
Why and how to keep a centralized, clean customer database
Most of the businesses maintain different databases for client information and it often becomes a nuisance to keep everything synchronized…
Is email marketing dead?
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email…
Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way,…
How The Right CRM Tool Can Help Marketers Working From Home
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone:…
The Best Contact Management Software Tools for Small Businesses
As the inspirational speaker Bob Hooey once said: if you don’t take care of your customer, your competitor will. The…
How to improve Customer Experience with CRM
In today’s technology dominated world customers are interacting with businesses differently than they have in the past. They’re more informed…