A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical…
Avoiding Spam Keywords and Their Origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger…
7 Creative Ways to Build Your Email List
Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their…
The Ultimate Content Calendar and How to Use It
If you want to take your content marketing strategy to the next level in 2021, you’ll need a plan. A key part of any content marketing plan is a content…
Best Practices for Sending Email
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t…
Ready to celebrate Get to Know Your Customers Day?
As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their…
Are you ready for marketing automation?
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of…
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In…
7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves implementing a piece of content twice, one as a ‘control’…
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with…
Email Marketing vs Marketing Automation: Are they the same?
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the ad. Allowing advertisers to pay…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for your business, the purpose is to…
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