How to build a standardised sales process
A sales process is a series of phases or steps which a prospect goes through, before becoming a customer. If you have been selling for a while now but don’t…
Small businesses get big benefits from content marketing
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on…
The (not so) hidden risks of outdated software
If you’re running a version of Act! that you purchased a few years ago (or more!), chances are your version has been retired. This means you’re no longer receiving key…
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience.…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85% of them claim that productivity has increased in their…
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85% of them claim that productivity has increased in their company thanks…
Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession/position…
An overview of best practices for inbox placement
One of the critical aspects of an effective email marketing strategy is maximising email deliverability and inbox placement. Recipient inbox providers and email filtering services track your email sending history…
Troubleshooting Email Deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind when sending a single email to a friend or family…
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder placement,…
The Key to Inbox Placement
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be spam. Inbox providers like Gmail and Microsoft face the problematic…
Email marketing permission is not what you think
The #1 Factor for Inbox Placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your…
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