Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more…
What is email deliverability and why does it matter?
What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve tested everything many times to…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different…
Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you…
The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many…
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed…
Mastering SEO basics: DIY checklist for small businesses
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort…
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed…
How to Build Customer Loyalty with Marketing Automation
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…
Five easy local marketing ideas you can do now
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine distribution increases, many countries are easing public restrictions and allowing…
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