How to create high converting landing pages
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…
7 Steps to Creating the Optimal Lead Scoring Strategy
When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which ones to ‘nudge gently’ every…
What are retargeting ads and how do they work?
It would be wonderful if growing your business was as simple as attracting ideal prospects to your website and converting them to buying customers on their first visit. Then, all…
How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses…
Young woman sitting at her kitchen table at home working on her small business with a digital tablet
4 Must-Have Social Media Marketing Tools for Your Small Business
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going with social media might seem daunting, but you don’t have…
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance and complexity of modern marketing strategies may be daunting, they…
The Benefits of Smarketing and How to Implement it
The harmonious coexistence of sales and marketing teams is fundamental for any growing business. The two must cooperate to capture, nurture, engage, and eventually convert leads without running into conflicts of their…
How to choose the best marketing automation software
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behaviour, to lead scoring to help…
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