Are you looking for ways to minimise churn rates and win more loyal customers? Or perhaps, you want to boost the return on investment (ROI) of your marketing and sales…
What happens when businesses stop listening to their customers? Better competitors replace them. Blackberry, Yahoo!, MySpace, and, more recently, Facebook are classic examples. The data confirms it: 80 percent of…
Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. Considering how…
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models are completely different, they have…
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…
As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their…
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their customers. During 2020, businesses of…
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take on any and all customers,…
Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products and services. They are loyal,…
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
We’ve looked at how your customer experience strategy is important to attracting more customers and making more sales. But how exactly do you ensure that your customer experience strategy is…
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over at Harvard Business School revealed…