Are you part of the remote marketing workforce yet? Or consider it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the…
Imagine you're thinking about buying CRM software for your business. Like most business people, you begin your search on the internet, typing something like "affordable CRM software." You check out 2…
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t…
Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email…
As a small business owner, you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing…
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have…
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help…
One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email…
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing…
If you want to engage a potential customer, the last thing that you would want to do is offend them, yet companies that don’t localize content while marketing to international…
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Before getting started with any type of marketing campaign, it's imperative to figure out what kind of brand identity you are looking to establish. Below are a few questions to…
Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is…