5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many businesses focus on, retention is…
7 simple growth hacks to grow your small business
As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money, or resources…
How to Start a (Successful!) Business Blog
Have you considered starting a blog for your business, but haven't gotten around to it yet? Maybe you think you don't have time to blog, you don't have the skills…
How to improve Customer Experience with CRM
In today’s technology dominated world customers are interacting with businesses differently than they have in the past. They’re more informed and socially engaged, posing a challenge to many businesses. And,…
Two Marketing Automation Tools You Should Be Using
One of the most popular and inexpensive methods of digital marketing is email marketing. Email marketing has evolved over the years tremendously; automation tools are the latest innovative upgrade email…
Is email marketing dead?
Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day and age are questionable. Marketing…
What Can Custom Tables Do for You?
Today data is growing at a rate unseen before in the history of man. With the growth of this data, more possibilities are opened to the average business. Thanks to…
Tips for Your International Localization Strategy
If you want to engage a potential customer, the last thing that you would want to do is offend them, yet companies that don’t localize content while marketing to international…
4 Signs Your Small Business Needs CRM
Maybe your business hasn't grown for several years; or perhaps it has grown, but at a snail's pace. It could be that your salespeople aren't able to effectively follow up…
Building Exceptional Customer Relationships With CRM
Every interaction you have with a customer matters. From the ease of your ordering process to the expertise of your customer support agents, every time a customer has contact with…
Short Term Customer Service vs Long Term Customer Experience
Customer service is an almost universal aspect of modern business. Between the apps, web portals, online services and a simple desire to be available to clients, most companies have gone…
Using Act! To Get To Know Your Customers
Thorough knowledge of your customers and prospects is invaluable and critical for your company's success. A recent article from Business 2 Community highlights six fundamental features of a long-lasting relationship…
Over The Past 30 Years, How Has Act! Helped SMB’s Succeed
When searching for superior CRM software, the qualities to look for include a distinguished history, a consistently powerful performance, and a continued record of adaptability to changing times and needs.…
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Why Sales and Marketing Alignment is Crucial For Your Business
To learn more about how Act! can help you with your sales and marketing alignment, click here. Or start a free trial to see for yourself!
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3 Questions To Help Evaluate Your Branding Strategy
Before getting started with any type of marketing campaign, it's imperative to figure out what kind of brand identity you are looking to establish. Below are a few questions to…