Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with…
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be spam. Inbox providers like Gmail and Microsoft face the problematic…
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In…
There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions,…
Are you part of the remote marketing workforce yet? Or consider it an option for the future? You’re not alone: a report by Global Workplace Analytics showed that after the…
Imagine you're thinking about buying CRM software for your business. Like most business people, you begin your search on the internet, typing something like "affordable CRM software." You check out 2…
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t…
Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email…
As a small business owner, you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing…
There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn't growing as…
Every business depends on leads to grow and flourish. You need a steady supply of qualified leads who are a good match for your products and services. You also have…
A marketing automation solution can help your business in many ways. From advanced email campaigns allowing you to nurture leads based on your prospects’ behavior, to lead scoring to help…
CRM, or customer relationship management, is an umbrella term for all of the activities businesses utilize to manage their relationship with current and potential clients, and be more organized in…
As a small business, it’s important to stay up-to-date with what is happening in your industry. It’s also key to always learning so you can optimize the way you run…