10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
How to Create a Newsletter that People will Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task. The good news is there…
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook, and 59% plan on increasing their use of Facebook ads this year. Plus, 71% of American adults use Facebook; that’s…
7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and…
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create customer journey maps for their…
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define and educate on the…
Business women work with calculator and laptop,pen and notebook on the wooden table
Three sales funnel templates to help you convert like crazy
A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn these people into customers. A sales funnel typically has three…
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will benefit from, and the tactics…
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation? A poor reputation may result in low deliverability, junk folder…
Business women work with calculator and laptop,pen and notebook on the wooden table
A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining explicit permission, the most typical…
Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in the equation that can trigger…
Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross your mind when sending a single email to a friend…
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted by folks over at Harvard Business School revealed that when…
The best CRM for Real Estate
In the world of real estate, the two most important things are the market prices and your client rolodex. Not much you can do about the former, but when it…
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your…