Act! Marketing Automation
What is Marketing Automation? Find out →
Campaign Management
Engage prospects & customers
Let Act! Marketing Automation do the work for you to drive engagement and optimize your customer lifecycle. Schedule and send simple ad-hoc email blasts to specific groups of contacts or design automated response-driven nurture campaigns to lead your prospects and customers down highly-personalized paths.
Share campaigns on your social sites to further extend your reach or embed links in templates to drive traffic to your social networks. A campaign calendar ensures you always have a comprehensive view of current and scheduled activities.
Key features:
- Email marketing
- Campaign calendar
- Response-driven nurture marketing
- Social sharing
Template Editor & Workflow Designer
Design impactful communications and campaigns
Start with one of 170+ sample templates or import your existing templates into the interactive HTML template editor to create professional mobile-friendly emails, newsletters, and landing pages. Custom-tailor templates using a simple drag-and-drop interface that requires no formal coding or design skills, then preview in mobile and desktop modes to ensure flawless rendering.
Leverage pre-built turnkey campaigns or use the visual workflow designer to map out multi-stage campaigns and activity triggers with a graphical representation of your automated communication flow.
Key features:
- Template library
- Interactive HTML template editor
- Turnkey campaigns
- Visual workflow designer
CRM Workflow
Fuse your sales and marketing efforts
Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on criteria you define, then automatically creates and assigns actions to ensure rapid follow-up – based on a customer’s engagement with emails, lead forms, or surveys.
With a closed-loop connection between your sales and marketing activities enabled by integrated CRM and Marketing Automation in Act!, you’ll quickly expand your reach and be able to focus your attention where it counts.
Key features:
- Automated CRM workflow
- Lead scoring
- Alerts & notifications
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.
Want to learn more? Check out these resources:
Recorded demo
What integrated Marketing Automation and CRM can do for your business
Article
The top 5 benefits of integrated CRM and email marketing.
Article
How an integrated CRM and marketing automation platform accelerates sales
Infographic
5 Benefits of CRM + marketing automation together
Landing Pages & Forms
Grow and engage your audience
Grow your audience by capturing new leads directly from your website or from custom landing pages you design and deploy. Leads instantly become new contacts in Act! with follow-up activities automatically assigned so you can rapidly capitalize on new opportunities.
Surveys and newsletters are an effective way to stay engaged with existing customers, and interactions are instantly recorded on each contact record.
Key features:
- Landing pages
- Lead capture forms
- Surveys
- Newsletters
Real-time Performance Metrics
Understand what’s working and refine your strategy
Optimize your marketing strategy with real-time campaign performance metrics such as opens, clicks, bounces, and more. Perform A/B tests to identify your best-performing creative, messaging, and marketing assets such as marketing collateral and YouTube videos, and analyze customer behavior on your website.
Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company.
Key features:
- Response metrics
- Website activity tracking
- A/B testing
- Asset tracking
Deliverability
Trust your campaigns will reach inboxes
Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you’ll have access to a library of self-service digital assets – including training guides and a video library – to help you get started with ease, as well as numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.
If you need additional training or assistance, our Professional Services team is available on a per-hour basis to guide you through set-up, configuration, and usage best practices.
Key features:
- Deliverability & Compliance Tools
- Professional Services
“I stepped forward into Act!’s Marketing Automation, and that delivered me the world. With marketing automation, I can literally take the pulse of my customers through my website, email campaigns, and day-to-day activities. Marketing automation is the aspect of Act! that really fills in the gaps and takes the place of personal activities that I would normally have to do during the day, therefore, giving me more time to concentrate on efforts that help me build my business and deliver a product that delights my customers.”
Matt Agnese
President, Plan B and C, inc.
Experience the power of CRM and Marketing Automation together.
Select the perfect-fit plan for your business.
Act! Marketing Automation Plans
Basic Included | Select $79 account/mo | Complete $199 account/mo | Advanced $399 account/mo |
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Email marketing
Create and send
impactful email
campaigns proven to
drive sales to your Act!
contacts.
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2,500 emails/mo to unlimited contacts2 |
25,000 emails/mo to unlimited contacts |
50,000 emails/mo to unlimited contacts |
100,000 emails/mo to unlimited contacts |
170+ responsive templates
Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.
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Interactive template editor
Edit existing or build your own mobile responsive email campaigns using the interactive template editor.
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Email tracking & metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.
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Drip marketing1
Build multi-stage drip
campaigns using the
visual workflow designer
to send a series of
automated campaigns or
communications to
prospects and
customers. View email
statistics and manage
subscribers in each stage
of your drip campaigns.
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Visual workflow designer1
Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.
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Campaign calendar
Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.
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Deliverability & compliance tools
Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.
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Turnkey campaigns
Quickly jumpstart your
marketing efforts using
turnkey, pre-built
campaigns that make it
easy to schedule and
send sales promotions,
prospecting emails,
webinar or event
invitations, welcome
emails, recurring
newsletters, and much
more.
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HTML email editor
Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.
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Social sharing
Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.
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Landing pages
Select from a categorized
library of pre-built
landing page templates
or design and create
your own with step-by-step guidance. Embed
lead capture forms to
grow your prospect
database. New leads are
automatically added to
Act! once a form is
completed.
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Surveys
Create online surveys
and polls using multiple
question types, including
radio buttons, sliders,
ratings, and more to
gather information about
prospects and
customers. Responses
are mapped to fields in
Act! automatically for
richer prospect and
customer profiles.
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Team Management
Give team members
access to manage
specific campaigns,
templates, and landing
pages.
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Response-driven nurture marketing
Build highly personalized,
response-driven nurture
marketing campaigns
with decision trees and
one or more actions to
let Act! Marketing
Automation do the work
for you. Campaigns are
automatically triggered
by recipient responses
based on criteria you
define. The recipient lists
associated with your
nurture campaigns are
always up-to-date,
because any changes
made to associated Act!
groups are automatically
fed into your campaign
lists.
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Marketing automation to CRM workflow
Automate workflow
between sales and
marketing to maximize
engagement at every
phase of the customer
journey. Watch as Act!
Marketing Automation
turns real-time response
metrics into sales
actions—alerting
everyone of new
prospects, prioritizing
follow-ups, and
delivering a composite
view of engagement in a
single solution. Notify
Act! users via email and
create Act! activities and
opportunities
automatically based on
campaign, landing page,
and website interactions,
or completed lead forms
and surveys.
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Asset tracking
Measure engagement of
YouTube videos and
PDFs to pinpoint your
company’s most
impactful marketing
assets. See time spent
and page visits. Perform
A/B testing against
different assets.
Implement lead capture
forms and force sign-in
to continue viewing
assets. Drive qualified
leads into Act!
automatically for
immediate follow-up. For
deeper insights, view the
asset dashboard with the
number of impressions,
average time spent,
leads generated, ROI,
and more.
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Advanced lead capture
Take lead capture and
surveys to the next level
with advanced forms and
surveys that allow
further actions in Act!.
Create Act! activities and
opportunities
automatically based on
recipient responses.
Send notifications to Act!
users when responses
come in. Even load
contacts into specific
campaigns automatically.
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Lead management & scoring
Use lead scoring to
understand your most
interested prospects
based on campaign
engagement, survey/web
form responses, and
website interactions.
Prioritized leads are
pushed into Act! groups
automatically for easy
sales follow-up. Set up
automated tasks and
alerts in Act! to keeps
deals moving and close
sales faster.
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