Five easy local marketing ideas you can do now
Although the pandemic is still very much a reality around the world, hopeful signs are starting to emerge. As vaccine…
Welcome to the Act! Blog
How to build a standardised sales process
A sales process is a series of phases or steps which a prospect goes through, before becoming a customer. If…
Small businesses get big benefits from content marketing
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by…
SEO Marketing Basics
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do…
Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in…
The (not so) hidden risks of outdated software
If you’re running a version of Act! that you purchased a few years ago (or more!), chances are your version…
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows…
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact,…
How to boost sales for remote work teams
It might come as a surprise that both employees and employers agree on the benefits of remote work. In fact, 85%…
Why You Should Segment Your Email Marketing List
Do you have one big email marketing list, and every recipient receives the same content at the same time? Or…
An overview of best practices for inbox placement
One of the critical aspects of an effective email marketing strategy is maximising email deliverability and inbox placement. Recipient inbox…
Troubleshooting Email Deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind…
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if have an issue with your sender reputation? A…
The Key to Inbox Placement
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be…
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