Best free SEO tools to use this year
SEO tools are essential if you want your website to rank in search engines. They allow you to put in place an effective SEO strategy by researching keywords, checking on…
How to Use Google Analytics
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
Cloud-Based CRM: A must-have for your work-from-home business
Maybe you’ve always been a proponent of remote work. Or maybe your small business recently made the switch? Either way, when working from home, you’re in a situation where your…
How to use social media for your small business
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses…
Six B2B content marketing best practices you need to start using today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This is because the basic needs…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces of content, amazing lead magnets,…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due to cost effectiveness and efficiency,…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content twice, one as a ‘control’…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for better working conditions and voting rights. Since that historic moment…
Revitalize Your Small Business Part 4: Great collaboration tools for small businesses
As we discussed in our Part 3 blog "How to Create More Efficient Marketing Campaigns", one of the best philosophies for small business owners is to work smarter, not harder.…
Revitalize Your Small Business Part 3: How to Create More Efficient Marketing Campaigns
Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate. As we discussed in our…
Revitalize Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2023, which will hopefully be a more prosperous year for everyone, now…
Revitalize Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog, there are many great tools…
Prepare for big sales events
In a previous post, we discussed a few ways smaller businesses can easily start selling their goods and services online. But how do you take it to the next level once…
How to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social media accounts on Facebook, Instagram,…