7 Steps to Creating the Optimal Lead Scoring Strategy
When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which ones to ‘nudge gently’ every…
Helpful sales, marketing, and customer experience hacks for today’s entrepreneurs
Did you know 346,000 new businesses were formed in the US in the third quarter of 2022? That's a significant jump from 227,000 new business starts in Q2 2020. This…
6 Networking tips for entrepreneurs to build profitable relationships
Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much easier. This is why a…
Thinking about starting your own business? Here’s what to know
Few things are as exhilarating as starting a new business. Whether you want to diversify your income with a side hustle or leave a lasting impact, starting your own business…
Top must-have app integrations for your CRM
Does your customer relationship management (CRM) software play well with others? Does it allow you to manage all of your email contacts and communications in one place? Can you host…
An Entrepreneur’s Guide to Work-life Balance
Can you achieve work-life balance as a business owner? Or are stress and burnout ingrained in the entrepreneurial lifestyle and the price you must pay to own your own…
Say Hello to Act! Premium Desktop v25!
Richer insights, better communication, and enhanced usability We’re proud to announce that v25, the latest version of Act! Premium Desktop, is now available! Act! Premium Desktop v25 gives your business…
How to Implement Sustainable Practices and Reduce Waste in Your Business
Over a decade ago, climate change was not a mainstream concern for businesses worldwide, but fast forward to today, and we see a starkly different picture. With consumers becoming more…
The Benefits of Going Green for Your Small Businesses
Are you on the fence about changing your business practices to reduce your small business's environmental impact, win over more customers, or even get them to pay more for your…
How to develop a small business sustainability plan
The year 2022 was among the warmest years on record since 1880, with temperatures reaching an average of 0.86°C (1.55°F) above the norm for the 20th century. The reason? Human…
6 2023 Marketing Trends You Can’t Ignore
Blackberry, Nokia, Kodak, Toys-R-Us — what's common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result,…
6 Ways Your SMB Can Successfully Compete With Industry Giants
Small businesses play a crucial role in economic growth and technological advancement. The US is home to more than 33 million small businesses. These organizations make up nearly 99.9 percent…
Tips for Marketing Your Start-up or SMB on a Small Budget
The last few years haven't been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have slowed global growth. While purse…
How Startups Use CRM and Marketing Automation to Streamline Their Operations
Startups play a crucial role in economic growth and prosperity. In 2020, the global startup economy created nearly $3 trillion in value. And in 2021, startup businesses less than a…
The Current State of Professional Services
The COVID-19 pandemic triggered significant changes in several industries, particularly professional services. Emerging hopes for economic recovery in 2022 quickly faded with Russia’s invasion of Ukraine, and rising commodity prices…