Act! Recognized for Product Innovation in TMC’s 2022 CRM Excellence Award

Act! Recognized for Product Innovation in TMC’s 2022 CRM Excellence Award

Scottsdale, AZ – May 26, 2022 – Act!, a leading customer relationship management (CRM) and marketing automation solution for small businesses, announced today that TMC, a global, integrated media company, has named Act! as a recipient of a 2022 CRM Excellence Award, presented by CUSTOMER magazine. 

Act! Premium is a customizable and easy-to-use customer relationship and marketing automation solution that gives small and medium-sized businesses the tools they need to satisfy client needs, pursue business leads and grow their bottom line. Act! was honored with the 2022 CRM Excellence Award for its impact on customer Hal Hanstein’s realty business, Cardinal Realty Group. As the “lifeblood” of Hanstein’s business, Act! has helped him maintain strong customer relations for more than 15 years. “It’s the knowledge in Act!’s database that makes me who I am and it’s what makes us successful,” said Hanstein. “If I didn’t have it, I’d be lost. I wouldn’t know where to turn.”

“The CRM Excellence Award honors Act! for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Act! has demonstrated to the editors of CUSTOMER magazine that Act! improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani. 

“This accomplishment marks a significant milestone for us as we continue to serve our diverse client base and arm them with tools to manage sales pipeline, track interactions, nurture leads and leverage email marketing tools,” says Steve Oriola, CEO of Act!. “We are honored to be recognized alongside other innovators in the space and thank TMC for the win.”

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire lifetime of the customer. 

About Act!

Act! is a leading provider of comprehensive CRM and marketing automation solutions that connect businesses with their customers. The company’s offerings provide unrivaled value with more marketing capabilities than other similarly priced CRMs. With Act!, professionals build relationships, not just transactions. The company’s all-in-one solution supports small and medium-sized professional businesses at any stage. For more information, visit and connect with us on LinkedInFacebook, and Twitter.

Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry. Please visit   

Media Contact:

V2 Communications on behalf of Act!

Rachel Levy