Customer Acquisition Cost Calculator

Easily calculate your customer acquisition costs with our free calculator tool.

About this template

Calculating your customer acquisition costs makes it easier to measure the effectiveness of your overall customer acquisition strategy, evaluate various acquisition methods and ensure long-term profitability.

This free Excel calculator will speed up the whole process and provide you with all the tools you need to easily calculate and track important customer acquisition metrics.

What you’ll be able to do:

  • Determine your Customer Acquisition Cost, Customer Lifetime Value and CLTV to CAC Ratio with easy-to-use templates
  • Track the development of your CAC on a month-to-month basis
  • Pinpoint which resources are needed for future customer acquisition, fine-tune processes and allocate budgets wisely
customer acquisition cost calculator paper
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" The biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say."
Brent Sullivan, Loan Officer
Homeowner's Financial Group