Pros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros and cons of starting a…
How to create and manage a newsletter
In our previous post we discussed how to organize all of your contacts. Once your email list is organized, a newsletter is a great way to stay in touch with…
Six Easy Ways to Boost Your Small Business in 2021
Let’s be honest — few entrepreneurs and business owners start a company simply because they had a love for marketing. While some excel at marketing strategy and execution, for others…
10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article, we’ve compiled the 10 best…
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your…
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes you to a website with…
Email Marketing vs Marketing Automation: Are They the Same?
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow their business understand the benefits…
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In…
The Ten Best Software Tools for Small Businesses
There’s no question that the past few years have been exceptionally tough for small and medium businesses (SMBs) who have dealt with numerous challenges including nationwide lockdowns, supply chain disruptions,…
Best Practices for Sending Email
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t…
10 Signs Your Business Might Need a CRM
There comes a point in the life of any business owner where things might feel a bit… out of control. You might be frustrated because the company isn't growing as…
7 simple growth hacks to grow your small business
As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money, or resources…
Relationship Management Is Hitting Its Stride
Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of their clients. The result is…
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