10 Techniques to Build Customer Loyalty
You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to…
Welcome to the Act! Blog
How to Create a Newsletter that People will Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy…
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook, and 59% plan on increasing their use of Facebook ads…
7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost…
4 Effective Customer Journey Map Examples
As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed…
How to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal.…
Three sales funnel templates to help you convert like crazy
A good sales funnel gives your sales team a steady stream of prospects and provides them with everything they need to turn…
Word-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of…
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products…
A Guide to Email Marketing List Hygiene
The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as…
Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam…
Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross…
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted…
The best CRM for Real Estate
In the world of real estate, the two most important things are the market prices and your client rolodex. Not…
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage…