{"id":45105,"date":"2022-01-17T14:20:12","date_gmt":"2022-01-17T07:20:12","guid":{"rendered":"https:\/\/act.com\/?page_id=45105"},"modified":"2023-01-17T12:33:50","modified_gmt":"2023-01-17T19:33:50","slug":"crm","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/crm\/","title":{"rendered":"D\u00e9finition du CRM | Tout ce qu&#8217;il faut savoir sur le CRM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45105\" class=\"elementor elementor-45105\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-685e13fc topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685e13fc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bcbb33b\" data-id=\"5bcbb33b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-660e2c4b elementor-widget elementor-widget-heading\" data-id=\"660e2c4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition du CRM<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a73d8e elementor-widget elementor-widget-heading\" data-id=\"18a73d8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tout ce que vous devez savoir sur le CRM et pourquoi il est si<br> important pour votre entreprise.\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3817cf01 oew-align-center elementor-widget elementor-widget-oew-modal\" data-id=\"3817cf01\" data-element_type=\"widget\" data-widget_type=\"oew-modal.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<div class=\"oew-modal-button\">\n\t\t\t\t<a href=\"#oew-modal-3817cf01\" class=\"button\">\n\t\t\t\t\t\n\t\t\t\t\t<span>Regardez la vid\u00e9o<\/span>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\n\t    <div id=\"oew-modal-3817cf01\" class=\"oew-modal-wrap oew-temp-styles\">\n\t\t\t\n\t\t<button aria-label=\"Close this modal window\" type=\"button\" class=\"oew-modal-close oew-modal-close-outside\">\n\t\t\t<svg focusable=\"false\" aria-hidden=\"true\" role=\"img\" width=\"14\" height=\"14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 512 512\" xml:space=\"preserve\">\n\t\t\t\t<path d=\"M505.943,6.058c-8.077-8.077-21.172-8.077-29.249,0L6.058,476.693c-8.077,8.077-8.077,21.172,0,29.249\n\t\t\t\t\tC10.096,509.982,15.39,512,20.683,512c5.293,0,10.586-2.019,14.625-6.059L505.943,35.306\n\t\t\t\t\tC514.019,27.23,514.019,14.135,505.943,6.058z\"\/>\n\t\t\t\t<path d=\"M505.942,476.694L35.306,6.059c-8.076-8.077-21.172-8.077-29.248,0c-8.077,8.076-8.077,21.171,0,29.248l470.636,470.636\n\t\t\t\t\tc4.038,4.039,9.332,6.058,14.625,6.058c5.293,0,10.587-2.019,14.624-6.057C514.018,497.866,514.018,484.771,505.942,476.694z\"\/>\n\t\t\t<\/svg>\n\t\t<\/button>\n\n\t\t\t\t<div class=\"oew-modal-container\">\n\t\t\t\t<div class=\"oew-modal-inner\">\n\t\t\t\t\t\n\t\t\t\t\t<iframe width=\"100%\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MXEVa8t9vv8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"oew-modal-overlay\"><\/div>\n\t\t<\/div>\n\n\t    \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7041186d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7041186d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa270b1\" data-id=\"5aa270b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-301a670a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"301a670a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f8b5fba Fixed_SideBar\" data-id=\"f8b5fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2762f024 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2762f024\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#que-signifie-crm\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Que signifie CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#quel-est-le-potentiel\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Quel est le potentiel d\u2019un CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#pourquoi-un-crm-est-il-si-important\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Pourquoi un CRM est-il si important ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#quels-sont-les-avantages\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Quels sont les avantages d\u2019un CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a-quelles-fonctions-de\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. A quelles fonctions de l\u2019entreprise profite le CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#la-difference-act\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. La diff\u00e9rence Act!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#linventionCRM\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7. L\u2019invention du CRM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18b4a7cd\" data-id=\"18b4a7cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23faba64 elementor-widget elementor-widget-heading\" data-id=\"23faba64\" data-element_type=\"widget\" id=\"Step_01\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'abr\u00e9viation CRM signifie Customer Relationship Management (en fran\u00e7ais : gestion des relations client). Ces syst\u00e8mes sont con\u00e7us pour vous aider \u00e0 \u00e9tablir et \u00e0 g\u00e9rer les relations avec vos clients.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463971e3 elementor-widget elementor-widget-text-editor\" data-id=\"463971e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Avec un logiciel CRM, votre entreprise peut enregistrer et g\u00e9rer chaque contact et \u00e9change avec chaque client existant ou potentiel, sauvegarder toutes leurs pr\u00e9f\u00e9rences, et suivre toutes leurs activit\u00e9s. Chaque conversation est alors enrichie par un haut niveau de personnalisation et de coh\u00e9rence, quel que soit l\u2019interlocuteur.<\/p><p>D&#8217;autre part, un logiciel CRM permet \u00e0 une entreprise de rationnaliser toutes ses proc\u00e9dures et ses flux de travail en informant tous ses services en temps r\u00e9el. Les \u00e9quipes de vente et de marketing b\u00e9n\u00e9ficient de la collaboration et de la productivit\u00e9 suppl\u00e9mentaire que leur apporte un CRM.<\/p><p>L\u2019objectif ultime est, bien entendu, de former une exp\u00e9rience plus stimulante pour le client afin de mieux le fid\u00e9liser et de favoriser la croissance et la profitabilit\u00e9 de l\u2019entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55deadcf elementor-widget elementor-widget-video\" data-id=\"55deadcf\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MXEVa8t9vv8&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/what-is-crm-vidthmplay_010920.png&quot;,&quot;id&quot;:42090,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper 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data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/MXEVa8t9vv8?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-55deadcf&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL01YRVZhOHQ5dnY4P2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJm1vZGVzdGJyYW5kaW5nPTAiLCJtb2RhbE9wdGlvbnMiOnsiaWQiOiJlbGVtZW50b3ItbGlnaHRib3gtNTVkZWFkY2YiLCJlbnRyYW5jZUFuaW1hdGlvbiI6IiIsImVudHJhbmNlQW5pbWF0aW9uX3RhYmxldCI6IiIsImVudHJhbmNlQW5pbWF0aW9uX21vYmlsZSI6IiIsInZpZGVvQXNwZWN0UmF0aW8iOiIxNjkifX0%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"462\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-vidthmplay_010920.png\" class=\"attachment-full size-full wp-image-42090\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-vidthmplay_010920.png 820w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-vidthmplay_010920-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-vidthmplay_010920-768x433.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9a923 elementor-widget elementor-widget-text-editor\" data-id=\"cd9a923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardez la vid\u00e9o<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-183eabde\" data-id=\"183eabde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22bae49c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22bae49c\" data-element_type=\"section\" id=\"que-signifie-crm\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ed59df6\" data-id=\"7ed59df6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-50d67da0\" data-id=\"50d67da0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe061fb elementor-widget elementor-widget-heading\" data-id=\"2fe061fb\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que signifie CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9aa28c elementor-widget elementor-widget-text-editor\" data-id=\"5e9aa28c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Par CRM, on entend soit la strat\u00e9gie globale visant \u00e0 mieux g\u00e9rer ses relations avec le client et dont l\u2019objectif est d&#8217;augmenter les ventes et les profits, en fid\u00e9lisant les clients sur le long terme et en donnant priorit\u00e9 au client pour lui offrir une exp\u00e9rience enti\u00e8rement personnalis\u00e9e et fondamentalement meilleure ; soit la technologie qui permet de g\u00e9rer ces relations, en conservant et en organisant sur une seule plateforme les donn\u00e9es concernant chaque client, client potentiel ou lead et en assurant le suivi de tous les \u00e9changes ou contacts entre l\u2019entreprise et ces clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d06e510\" data-id=\"5d06e510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54ae7586 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54ae7586\" data-element_type=\"section\" id=\"quel-est-le-potentiel\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-29098fb3\" data-id=\"29098fb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4d69a172\" data-id=\"4d69a172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61ad3a3d elementor-widget elementor-widget-heading\" data-id=\"61ad3a3d\" data-element_type=\"widget\" id=\"Step_03\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est le potentiel d\u2019un CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9aaa0c elementor-widget elementor-widget-text-editor\" data-id=\"2b9aaa0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\">Un CRM permet de stocket et de conserver les donn\u00e9es d\u2019un client tir\u00e9es de sources et points de contact multiples (email, sites internet, chat en ligne, appels t\u00e9l\u00e9phoniques, r\u00e9seaux sociaux, etc&#8230;).<\/p><p>C&#8217;est une <a href=\"https:\/\/www.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/\">base de donn\u00e9e<\/a>\u00a0ax\u00e9e uniquement sur les informations concernant les clients &#8211; de leurs segments d\u00e9mographiques \u00e0 leurs pr\u00e9f\u00e9rences commerciales et jusqu\u2019\u00e0 leur historique de commandes &#8211; afin de cr\u00e9er une image int\u00e9grale de chaque acheteur et de favoriser des contacts plus riches et plus coh\u00e9rent avec lui.<\/p><p dir=\"ltr\">Entre autres fonctionnalit\u00e9s, ils offrent parfois :<\/p><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>Tableau de bord et reporting<\/strong> : avec un bon syst\u00e8me CRM, il est facile de visualiser les tendances commerciales et de mesurer les performances.<\/p><\/li><\/ul><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>Gestion des ventes<\/strong> : le CRM assure le suivi de l\u2019entonnoir de vente, du prospect \u00e0 la conversion client en passant par toutes les \u00e9tapes de prospection.<\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>Gestion des campagnes marketing<\/strong> : avec un syst\u00e8me CRM, vous pouvez g\u00e9rer toutes vos campagnes marketing du d\u00e9but \u00e0 la fin et <a href=\"https:\/\/www.act.com\/fr\/automation-marketing-definition\">automatiser<\/a>\u00a0les flux de travail si besoin.<\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>Gestion de service<\/strong> : de la relation pr\u00e9liminaire menant \u00e0 l&#8217;achat jusqu\u2019\u00e0 l\u2019ex\u00e9cution et au renouvellement d\u2019une commande, un syst\u00e8me CRM peut assurer toute la gestion de vos prestations, soient-elles pr\u00e9ventives ou r\u00e9actives, sur place ou \u00e0 distance.<\/p><\/li><\/ul><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>Information et renseignements<\/strong> : un outil CRM est capable d\u2019analyser de large quantit\u00e9s de donn\u00e9es et d\u2019en tirer des informations exploitables.<\/p><\/li><\/ul><p dir=\"ltr\">Ainsi, le CRM est non seulement un outil indispensable de gestion des relations client, il permet aussi aux entreprises :<\/p><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong> D\u2019augmenter leurs revenus en maximisant les opportunit\u00e9s de ventes<\/strong> : les informations tir\u00e9es du CRM peuvent servir \u00e0 identifier les meilleures opportunit\u00e9s de vente.<\/p><\/li><\/ul><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>De simplifier la segmentation de leurs clients<\/strong> : gr\u00e2ce \u00e0 un CRM, vous pouvez \u00e9tablir les diff\u00e9rents profils de vos clients en fonction d\u2019indicateurs (ant\u00e9c\u00e9dents, d\u00e9mographie, int\u00e9r\u00eats, engagement&#8230;)<\/p><\/li><\/ul><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\"><strong>De synchroniser les services<\/strong> : en synchronisant vos services, et notamment les \u00e9quipes de vente et de marketing, vous harmonisez les actions de vos employ\u00e9s et augmentez leur productivit\u00e9.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4f0ae4ba\" data-id=\"4f0ae4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f22738 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f22738\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3440f753\" data-id=\"3440f753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13f3ae68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13f3ae68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dc318ed\" data-id=\"dc318ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-318ad58d\" data-id=\"318ad58d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0dcf65 elementor-widget elementor-widget-text-editor\" data-id=\"1f0dcf65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comment bien choisir son CRM ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c861e elementor-widget elementor-widget-text-editor\" data-id=\"7c861e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il peut \u00eatre compliqu\u00e9 de trouver une solution CRM adapt\u00e9e \u00e0 la fois \u00e0 vos besoins et \u00e0 votre budget. Avant d\u2019investir, commencez par \u00e9tablir vos priorit\u00e9s, d\u00e9terminer le niveau de comp\u00e9tence de votre service informatique, et estimer le budget que vous pouvez consacrer au projet. Consultez notre guide gratuit du CRM pour vous aider \u00e0 prendre la bonne d\u00e9cision.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e5b4a6 elementor-widget elementor-widget-button\" data-id=\"67e5b4a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/comment-choisir-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-486ea63e\" data-id=\"486ea63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0affc8 elementor-widget elementor-widget-image\" data-id=\"4a0affc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"280\" height=\"310\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/what-is-crm-ctas-feat_051120_fr.png\" class=\"attachment-large size-large wp-image-45107\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/what-is-crm-ctas-feat_051120_fr.png 280w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/what-is-crm-ctas-feat_051120_fr-271x300.png 271w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5a994e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5a994e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6538a099\" data-id=\"6538a099\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f157b69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f157b69\" data-element_type=\"section\" id=\"pourquoi-un-crm-est-il-si-important\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24d0aeb6\" data-id=\"24d0aeb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4f0b35f6\" data-id=\"4f0b35f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d0c56b elementor-widget elementor-widget-heading\" data-id=\"61d0c56b\" data-element_type=\"widget\" id=\"Step_04\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi un CRM est-il si important ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c9de7 elementor-widget elementor-widget-text-editor\" data-id=\"93c9de7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sa client\u00e8le n&#8217;est pas l\u2019un des principaux atouts, mais bien LE principal atout d\u2019une entreprise. Au fur et \u00e0 mesure que votre entreprise \u00e9volue, il peut toutefois devenir difficile de suivre et de g\u00e9rer chaque client existant ou potentiel.<\/p><p>Il est important de se poser les bonnes questions : qui sont mes clients ? De quoi ont-ils besoin ? De quand date notre dernier contact ? Nos ventes projet\u00e9es (pipeline commercial) sont-elles sur la bonne voie ? Nos clients s\u2019int\u00e9ressent-ils au contenu que publie mon entreprise ?<\/p><p>Les clients modernes ont t\u00f4t fait d\u2019aller voir ailleurs&#8230; Ils ne se contentent plus d\u2019un service ou d\u2019un produit de qualit\u00e9. Ils ont besoin de contacts stimulants, d\u2019une entreprise qui respecte et personnalise leur exp\u00e9rience en tant que client.<\/p><p>Avec un syst\u00e8me CRM, votre entreprise peut \u00e9tablir les bases d\u2019une relation \u00e0 long terme avec ses clients en stockant chaque d\u00e9tail les concernant (leurs besoins, leurs envies, leurs comportements), \u00e0 n\u2019importe quel moment. Et un client satisfait est un client qui reviendra plus volontiers vers vous, et qui n\u2019h\u00e9sitera pas \u00e0 recommander vos produits ou prestations \u00e0 ses amis ou contacts.<\/p><p>Vous ne savez pas si votre entreprise a besoin d&#8217;un syst\u00e8me CRM ? <a href=\"https:\/\/www.act.com\/fr\/10-indices-que-votre-entreprise-est-prete-pour-un-crm\/\">D\u00e9couvrez ces dix indices que votre entreprise est pr\u00eate pour un CRM<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-783a7aa4\" data-id=\"783a7aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25258ef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25258ef0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e8e252c\" data-id=\"2e8e252c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aac644d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aac644d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3842af24\" data-id=\"3842af24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2e9ef7a0\" data-id=\"2e9ef7a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78dbc2e7 elementor-widget elementor-widget-text-editor\" data-id=\"78dbc2e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selon une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s des clients Act!,<strong> 75 % d\u2019entre<\/strong> <strong>eux<\/strong> estiment que leur logiciel CRM contribue \u00e0 la croissance de leur entreprise. 1<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-693ba719\" data-id=\"693ba719\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a0bf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1a0bf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68f26dd5\" data-id=\"68f26dd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-409c6004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"409c6004\" data-element_type=\"section\" id=\"quels-sont-les-avantages\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-414b3079\" data-id=\"414b3079\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3930798d\" data-id=\"3930798d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a96953 elementor-widget elementor-widget-heading\" data-id=\"72a96953\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages d\u2019un CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-717f49bd\" data-id=\"717f49bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e1db836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e1db836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c594bc2\" data-id=\"1c594bc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79787d01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79787d01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-59c8b56b\" data-id=\"59c8b56b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16c0364c\" data-id=\"16c0364c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eefad73 elementor-widget elementor-widget-text-editor\" data-id=\"5eefad73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Int\u00e9gration et collaboration<\/strong><\/p><p>En int\u00e9grant, dans un m\u00eame syst\u00e8me, toutes les donn\u00e9es obtenues par les diff\u00e9rents services de votre entreprise, vous maximisez la productivit\u00e9 de chacun et favorisez la collaboration. Par exemple : les coordonn\u00e9es saisies par un leads sur votre site internet peuvent \u00eatre transf\u00e9r\u00e9es automatiquement vers une liste de \u00ab Hot Leads \u00bb \u00e0 contacter par votre force de vente. La collaboration entre marketing et vente est maximis\u00e9e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399d39d5 elementor-widget elementor-widget-text-editor\" data-id=\"399d39d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Gestion du pipeline efficace<\/strong><\/p><p>En visualisant vos ventes projet\u00e9es (pipeline), vous rep\u00e9rez facilement les acheteurs susceptibles de b\u00e9n\u00e9ficier d\u2019un contact imm\u00e9diat ou ceux qui semblent se d\u00e9sint\u00e9resser de votre offre. Par un suivi r\u00e9gulier et m\u00e9thodique de votre pipeline, vous identifiez et r\u00e9glez plus facilement les \u00e9ventuels probl\u00e8mes et obstacles qui compliquent votre pipeline. Vos \u00e9quipes de marketing et de ventes sont en outre mieux connect\u00e9es, et g\u00e8rent ensemble un pipeline de meilleure qualit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1622baa elementor-widget elementor-widget-text-editor\" data-id=\"1622baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Automatisation et productivit\u00e9<\/strong><\/p><p>Il est fr\u00e9quent que le quotidien d\u2019une entreprise soit constitu\u00e9e de nombreuses t\u00e2ches redondantes. Gr\u00e2ce \u00e0 un syst\u00e8me CRM, vous pouvez gagner du temps et \u00e9viter les erreurs en automatisant ces processus. Envisagez par exemple de mettre en place la planification d\u2019activit\u00e9s de suivi, l\u2019envoi de campagnes d\u2019emails marketing, ou encore le transfert de nouveaux leads vers leur vendeur attitr\u00e9. C\u2019est un excellent moyen de synchroniser toutes les \u00e9tapes de votre entonnoir de vente d\u2019un employ\u00e9 \u00e0 un autre et de supprimer les t\u00e2ches trop manuelles ou r\u00e9p\u00e9titives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29be2cd8 elementor-widget elementor-widget-text-editor\" data-id=\"29be2cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Des relations client construites pour durer<\/strong><\/p><p>Dans une soci\u00e9t\u00e9 ax\u00e9e sur les technologies modernes, le client attend de vous bien plus que des produits ou prestations de qualit\u00e9 \u00e0 un prix raisonnable. Il a besoin qu\u2019on le comprenne, qu\u2019on le stimule, qu\u2019on personnalise son exp\u00e9rience \u00e0 chaque nouveau contact avec votre entreprise. Gr\u00e2ce \u00e0 un CRM, chaque \u00e9tape de son parcours d\u2019achat est captur\u00e9, stock\u00e9 et contribue \u00e0 vous informer de ses pr\u00e9f\u00e9rences et de ses besoins : tout autant de crit\u00e8res individuels qui contribuent \u00e0 le fid\u00e9liser.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d855e95 elementor-widget elementor-widget-text-editor\" data-id=\"1d855e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Des informations partag\u00e9es, une exp\u00e9rience client am\u00e9lior\u00e9e<\/strong><\/p><p>Quand un client vient \u00e0 rencontrer un probl\u00e8me li\u00e9 \u00e0 votre produit, il arrive que plusieurs \u00e9quipes doivent travailler ensemble pour le r\u00e9gler. Par exemple, pendant que l\u2019\u00e9quipe technique se concentre sur la r\u00e9solution du probl\u00e8me, le service client se chargera de garder contact avec le client pour mieux l\u2019informer des progr\u00e8s tandis que l\u2019\u00e9quipe marketing veillera \u00e0 adapter ses communications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcf171a elementor-widget elementor-widget-text-editor\" data-id=\"2fcf171a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Des revenus plus importants<\/strong><\/p><p>En am\u00e9liorant la satisfaction, et donc la r\u00e9tention des clients, vous cr\u00e9ez des relations, et donc des revenus \u00e0 long terme. Un CRM vous permet \u00e9galement de gagner du temps &#8211; et donc de l&#8217;argent &#8211; en automatisant les t\u00e2ches essentielles et r\u00e9p\u00e9titives, et en favorisant la collaboration entre les diff\u00e9rents services de votre entreprise. Ces gains de temps et de productivit\u00e9 peuvent aussi vous permettre de baisser vos prix. Enfin, gr\u00e2ce \u00e0 un outil CRM, vos campagnes marketing seront mieux personnalis\u00e9es et assureront une communication efficace et opportune avec des leads mieux cibl\u00e9s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f2efdd elementor-widget elementor-widget-image\" data-id=\"43f2efdd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"274\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-6-benefits_051120_fr.png\" class=\"attachment-large size-large wp-image-42080\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-6-benefits_051120_fr.png 650w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-6-benefits_051120_fr-300x126.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2f68b510\" data-id=\"2f68b510\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ddd1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78ddd1e1\" data-element_type=\"section\" id=\"a-quelles-fonctions-de\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-620b1d27\" data-id=\"620b1d27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-538fe3f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"538fe3f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-659379a3\" data-id=\"659379a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-79fda4c7\" data-id=\"79fda4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2632218c elementor-widget elementor-widget-heading\" data-id=\"2632218c\" data-element_type=\"widget\" id=\"Step_06\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A quelles fonctions de l\u2019entreprise profite le CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec2450 elementor-widget elementor-widget-text-editor\" data-id=\"aec2450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Marketing<\/strong><\/p><p>Un service marketing ne peut se contenter de cr\u00e9er des campagnes parfaites, il doit aussi cibler les bons destinataires. Gr\u00e2ce \u00e0 un syst\u00e8me CRM, votre \u00e9quipe marketing pourra mieux segmenter votre client\u00e8le afin d\u2019envoyer des messages personnalis\u00e9s et adapt\u00e9s \u00e0 chaque profil.<\/p><p>Un formulaire de capture de leads peut \u00eatre mis en place sur votre site internet, int\u00e9gr\u00e9 au CRM, et les donn\u00e9es transf\u00e9r\u00e9es sans effort vers l\u2019\u00e9quipe de vente.<\/p><p>L\u2019\u00e9quipe marketing pourra tirer du CRM des renseignements inestimables.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604411c2 elementor-widget elementor-widget-text-editor\" data-id=\"604411c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Vente<\/strong><\/p><p>L\u2019\u00e9quipe commerciale peut tirer parti d\u2019un CRM pour rationaliser l\u2019ensemble de ses proc\u00e9dures. La visualisation du pipeline commercial permet d\u2019identifier les leads susceptibles de b\u00e9n\u00e9ficier d\u2019un contact imm\u00e9diat, ou ceux qui repr\u00e9sentent les opportunit\u00e9s les plus int\u00e9ressantes.<\/p><p>Un CRM simplifie la planification d\u2019appels et autres actions de suivi mais, \u00e9galement, le stockage d\u2019informations et m\u00eame l\u2019envoi des factures. Enfin, les responsables des services commerciaux appr\u00e9cieront les fonctions de reporting, de pr\u00e9visions et de suivi des performances de leur \u00e9quipe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f49aa06 elementor-widget elementor-widget-text-editor\" data-id=\"5f49aa06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Service client<\/strong><\/p><p>Un logiciel CRM stocke les donn\u00e9es et pr\u00e9f\u00e9rences de chaque client, ainsi que toutes les activit\u00e9s les concernant. Si un client vous informe qu\u2019il pr\u00e9f\u00e8re ne pas recevoir votre newsletter hebdomadaire, d\u00e9cochez simplement la case correspondante dans le CRM pour ne plus lui envoyer d\u2019emails.<\/p><p>Votre service client peut ainsi surveiller, consulter et g\u00e9rer toutes les interactions avec les clients dans le CRM, partager les d\u00e9veloppements avec les services de vente ou de marketing et r\u00e9soudre rapidement et efficacement les \u00e9ventuels probl\u00e8mes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-629ae765\" data-id=\"629ae765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-148533f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"148533f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ad15f6\" data-id=\"70ad15f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65975b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65975b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4fe80710\" data-id=\"4fe80710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6b87636f\" data-id=\"6b87636f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74375c46 elementor-widget elementor-widget-text-editor\" data-id=\"74375c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un CRM, comment \u00e7a marche ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f223d9 elementor-widget elementor-widget-text-editor\" data-id=\"9f223d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez toutes les fonctions d&#8217;Act! et comprenez comment le syst\u00e8me peut contribuer aux objectifs de votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae56aa elementor-widget elementor-widget-button\" data-id=\"6dae56aa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essai gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-619b8620\" data-id=\"619b8620\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d74333 elementor-widget elementor-widget-image\" data-id=\"30d74333\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png\" class=\"attachment-large size-large wp-image-3044\" alt=\"preview of the act! CRM dashboard\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2532cc5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2532cc5c\" data-element_type=\"section\" id=\"la-difference-act\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4729787f\" data-id=\"4729787f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-136fdd3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"136fdd3a\" data-element_type=\"section\" id=\"invention-du-crm\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-297ec1b6\" data-id=\"297ec1b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d52abe0\" data-id=\"3d52abe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604c060 elementor-widget elementor-widget-heading\" data-id=\"604c060\" data-element_type=\"widget\" id=\"Step_07\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La diff\u00e9rence Act!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d167140 elementor-widget elementor-widget-text-editor\" data-id=\"5d167140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019offre d\u2019Act! englobe \u00e0 la fois un logiciel et un service con\u00e7us sp\u00e9cifiquement pour les besoins des petites entreprises. Act! est aujourd\u2019hui consid\u00e9r\u00e9 comme le leader des solutions d\u2019acquisition et r\u00e9tention de clients pour les PME.<\/p><p>Le logiciel propos\u00e9 par Act! est un outil int\u00e9gral de gestion des contacts, de la communication et du marketing. Il permet aux petites entreprises de recueillir et de g\u00e9rer les contacts, les activit\u00e9s commerciales et les rendez-vous et autres \u00e9ch\u00e9ances \u00e0 travers une seule plateforme sur laquelle on trouve notamment des fonctionnalit\u00e9s de communication intuitives et pr\u00e9programm\u00e9es, comme les mod\u00e8les d\u2019emails et de campagnes pr\u00eat-\u00e0-envoyer.<\/p><p>Gr\u00e2ce \u00e0 Act!, tout devient facile :<\/p><ul><li>Organiser les clients potentiels et maximiser l\u2019engagement<\/li><li>Simplifier et automatiser les t\u00e2ches quotidiennes<\/li><li>Cr\u00e9er des promotions cibl\u00e9es et personnaliser les correspondances de suivi<\/li><li>Travailler \u00e0 distance<\/li><li>Choisir le plan et les fonctionnalit\u00e9s qui correspondent aux besoins de votre entreprise<\/li><\/ul><p>Les fonctionnalit\u00e9s sont flexibles et s\u2019adaptent \u00e0 la croissance de votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-31068c0\" data-id=\"31068c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f9c0e55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f9c0e55\" data-element_type=\"section\" id=\"linventionCRM\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-19d03623\" data-id=\"19d03623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a2fd186\" data-id=\"a2fd186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf4e754 elementor-widget elementor-widget-text-editor\" data-id=\"7cf4e754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>L\u2019invention du CRM<\/h2><p>Pat Sullivan et Mike Muhney ont invent\u00e9 le tout premier CRM en 1987, sous le nom d\u2019Act!. Il ressemblait tout simplement \u00e0 un Rolodex num\u00e9ris\u00e9, et permettait aux clients d\u2019organiser efficacement leurs contacts.<\/p><p>A cette \u00e9poque, il n\u2019offrait pas les multiples fonctionnalit\u00e9s des CRM d&#8217;aujourd\u2019hui. C\u2019est la communaut\u00e9 Act! qui a permis de d\u00e9velopper un syst\u00e8me capable de stocker tous les aspects de la relation client afin d&#8217;am\u00e9liorer la fa\u00e7on dont les entreprises g\u00e8rent et prennent soin de cette relation.<\/p><p>Le terme CRM n\u2019existait pas, il n\u2019est apparu que dans les ann\u00e9es 90 alors que des fonctions plus automatis\u00e9es, des outils de planification et de marketing venaient compl\u00e9ter les simples logiciels de gestion des contacts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4d23e elementor-widget elementor-widget-text-editor\" data-id=\"4d4d23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 id=\"section7\">Conclusion<\/h2><p>Voil\u00e0 ce qu\u2019il faut retenir \u00e0 propos du CRM :<\/p><ul><li><strong>D\u00e9finition d\u2019un CRM<\/strong> : l&#8217;abr\u00e9viation CRM signifie Customer Relationship Management (en fran\u00e7ais : gestion des relations client). Ces syst\u00e8mes sont con\u00e7us pour vous aider \u00e0 \u00e9tablir et \u00e0 g\u00e9rer les relations avec vos clients.<\/li><li><strong>Qu\u2019est-ce qu\u2019un CRM? <\/strong> par CRM on entend la technologie qui permet de g\u00e9rer les relations d\u2019une entreprise avec ses clients, en conservant et en organisant sur une seule plateforme les donn\u00e9es concernant chaque client, client potentiel ou lead.<\/li><li><strong>Importance d\u2019un CRM<\/strong> : avec un syst\u00e8me CRM, une entreprise est plus \u00e0 m\u00eame d\u2019\u00e9tablir les bases d\u2019une relation \u00e0 long terme avec ses clients et de rationaliser ses processus afin d\u2019am\u00e9liorer son service client, d\u2019augmenter les profits et de favoriser sa croissance.<\/li><li><strong>Avantages d\u2019un CRM<\/strong> : d\u00e9veloppement de relations \u00e0 long terme, simplification et automatisation des processus, meilleure collaboration et communication entre les employ\u00e9s et les services, gestion am\u00e9lior\u00e9e du pipeline, augmentation des revenus.<\/li><li><strong>A qui profite un CRM <\/strong>: \u00e9quipes de vente et marketing, service client, <a href=\"https:\/\/www.act.com\/fr\/les-meilleurs-crm-des-agents-immobiliers\/\">PME<\/a>.<\/li><li><strong>Installation locale ou dans le Cloud ?<\/strong>\u00a0: Un CRM dans le Cloud tire parti de la technologie du Cloud pour y h\u00e9berger l\u2019application et vos donn\u00e9es. Un syst\u00e8me traditionnel stocke les donn\u00e9es sur votre serveur, dans vos locaux.<\/li><li><strong>L\u2019histoire du CRM<\/strong> : Pat Sullivan et Mike Muhney ont invent\u00e9 le tout premier CRM en 1987, sous le nom d\u2019Act!<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21e4aa\" data-id=\"21e4aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fef5276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fef5276\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c453e7\" data-id=\"17c453e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71886fb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71886fb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71647f82\" data-id=\"71647f82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39369016 elementor-widget elementor-widget-heading\" data-id=\"39369016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dc5881 elementor-widget elementor-widget-text-editor\" data-id=\"16dc5881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d30b76 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"48d30b76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9finition du CRM Tout ce que vous devez savoir sur le CRM et pourquoi il est si important pour votre entreprise. Regardez la vid\u00e9o 1. Que signifie CRM ? 2. Quel est le potentiel d\u2019un CRM ? 3. Pourquoi un CRM est-il si important ? 4. Quels sont les avantages d\u2019un CRM ? 5. A [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition du CRM | Tout ce qu&#039;il faut savoir sur le CRM - Act!<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9finition du CRM | Tout ce qu&#039;il faut savoir sur le CRM\" \/>\n<meta property=\"og:description\" content=\"D\u00e9finition du CRM Tout ce que vous devez savoir sur le CRM et pourquoi il est si important pour votre entreprise. Regardez la vid\u00e9o 1. Que signifie CRM ? 2. Quel est le potentiel d\u2019un CRM ? 3. Pourquoi un CRM est-il si important ? 4. Quels sont les avantages d\u2019un CRM ? 5. 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