{"id":42549,"date":"2021-08-05T07:04:33","date_gmt":"2021-08-05T07:04:33","guid":{"rendered":"https:\/\/act.com\/what-is-a-landing-page\/"},"modified":"2023-01-18T12:02:53","modified_gmt":"2023-01-18T19:02:53","slug":"landing-page-definition","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/landing-page-definition\/","title":{"rendered":"Landing Page Definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42549\" class=\"elementor elementor-42549 elementor-2224\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da0ffe2 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da0ffe2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc28681\" data-id=\"dc28681\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a43a1e0 Fixed_SideBar elementor-widget elementor-widget-heading\" data-id=\"a43a1e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une landing page ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4719885 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4719885\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDUwOTcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir la vid\u00e9o<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbaf155 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbaf155\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a8aeec\" data-id=\"3a8aeec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab37a9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab37a9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9ee6c9c Fixed_SideBar\" data-id=\"9ee6c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b858bf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5b858bf\" data-element_type=\"widget\" id=\"#Step_03\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Page d\u2019accueil ou landing pages :  quelle est la diff\u00e9rence ? ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_02\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Une landing page : pour quoi faire ? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_03\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. D\u00e9velopper vos landing pages :  que dois-je inclure dans les miennes ? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_04\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Comment cr\u00e9er des landing pages performantes ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_05\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f918f5e\" data-id=\"f918f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efdc1b8 elementor-widget elementor-widget-text-editor\" data-id=\"efdc1b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Une landing page, ou page de renvoi, d\u00e9signe une page internet dont le but est de faciliter une action sp\u00e9cifique. On parle de \u00ab\u2009page de renvoi\u2009\u00bb parce que le visiteur y est renvoy\u00e9 dans le cadre du parcours de vente, que ce soit via un lien dans un email, un article de blog, ou encore une publicit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c710a74 elementor-widget elementor-widget-text-editor\" data-id=\"c710a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les entreprises utilisent des landing pages dans le cadre de leur entonnoir de vente, afin de collecter des informations sur leurs visiteurs ou de cl\u00f4turer une vente. On trouve souvent des landing pages visant \u00e0 permettre aux visiteurs de :<\/p><ul style=\"font-size: 16px; margin-left: 30px;\"><li>T\u00e9l\u00e9charger un eBook.<\/li><li>S\u2019inscrire \u00e0 un webinaire.<\/li><li>Demander la d\u00e9mo gratuite d\u2019un produit.<\/li><li>Faire un achat.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a3f08 elementor-widget elementor-widget-text-editor\" data-id=\"79a3f08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans cet article, nous discutons de tout ce qu\u2019il vous faut savoir sur les landing pages. Regardez d\u2019abord cette vid\u00e9o pour une introduction facile \u00e0 comprendre.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d3dfa elementor-widget elementor-widget-image\" data-id=\"f9d3dfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDUwOTcsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"462\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png\" class=\"attachment-large size-large wp-image-3025\" alt=\"what is a landing page video thumbnail with question marks and a cartoon landing page\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png 820w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1-768x433.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9020c0c elementor-widget elementor-widget-text-editor\" data-id=\"9020c0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardez cette vid\u00e9o pour en savoir plus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82c0bd7\" data-id=\"82c0bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7fc034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7fc034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a06a2c4\" data-id=\"a06a2c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-805434c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"805434c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cbe498d\" data-id=\"cbe498d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-efdb87e\" data-id=\"efdb87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9814400 elementor-widget elementor-widget-heading\" data-id=\"9814400\" data-element_type=\"widget\" id=\"Step_01\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Page d\u2019accueil ou landing pages : quelle est la diff\u00e9rence ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d431957 elementor-widget elementor-widget-text-editor\" data-id=\"d431957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On confond souvent page d&#8217;accueil et landing page. Une entreprise dont la strat\u00e9gie marketing est encore h\u00e9sitante utilisera m\u00eame parfois la m\u00eame page dans ces deux contextes.<\/p><p>Ce n\u2019est toutefois pas la meilleure m\u00e9thode pour convertir vos visiteurs, car leurs objectifs sont bien diff\u00e9rents et c&#8217;est d\u2019ailleurs ce qui les distingue l\u2019une de l&#8217;autre. Les pages d\u2019accueil sont g\u00e9n\u00e9ralement faites pour permettre plusieurs types d\u2019interaction.<\/p><p>Un visiteur pourra la consulter pour acheter un produit, pour obtenir des informations sur une entreprise, pour trouver ses coordonn\u00e9es ou pour postuler \u00e0 un emploi. La page d&#8217;accueil doit pouvoir r\u00e9pondre \u00e0 tous ces besoins. La page de renvoi, en revanche, r\u00e9pond \u00e0 un objectif commun \u00e0 tous ses visiteurs, et toutes ses fonctionnalit\u00e9s visent \u00e0 stimuler cet objectif. On observe g\u00e9n\u00e9ralement les diff\u00e9rences suivantes :<\/p><h4><strong>Navigation<\/strong><\/h4><p>Une page d\u2019accueil inclut un ou plusieurs menus qui permettent aux visiteurs de se diriger vers les informations qu\u2019ils recherchent. De son c\u00f4t\u00e9, une landing page se passe de menu pour ne pas distraire le visiteur ni l\u2019\u00e9loigner de son contenu. Elle ne propose qu\u2019un seul type de navigation : le fameux call-to-action.<\/p><h4><strong>Contenu<\/strong><\/h4><p>Le contenu d\u2019une page d\u2019accueil refl\u00e8te le fait que le visiteur peut s\u2019y rendre pour une multitude de raisons. On y trouve un contenu informatif, qui vise notamment \u00e0 informer le visiteur sur la soci\u00e9t\u00e9 et ses activit\u00e9s.<\/p><p>Sur une landing page, on se focalise plut\u00f4t sur la conversion du visiteur. Par exemple, une page de renvoi consacr\u00e9e \u00e0 un eBook communiquera l\u2019int\u00e9r\u00eat de t\u00e9l\u00e9charger le document, alors qu\u2019une page de renvoi con\u00e7ue pour faire la promotion d\u2019un logiciel encouragera le visiteur \u00e0 s\u2019inscrire \u00e0 une d\u00e9mo gratuite.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea4b93 elementor-widget elementor-widget-image\" data-id=\"6ea4b93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/homepage-vs-landing-whats-the-difference_fr-1-1024x530.png\" class=\"attachment-large size-large wp-image-42563\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/homepage-vs-landing-whats-the-difference_fr-1-1024x530.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/homepage-vs-landing-whats-the-difference_fr-1-300x155.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/homepage-vs-landing-whats-the-difference_fr-1-768x398.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/homepage-vs-landing-whats-the-difference_fr-1.png 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e7afa elementor-widget elementor-widget-text-editor\" data-id=\"81e7afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Calls-to-action (CTA)<\/strong><\/h4><p>Un call-to-action (CTA) est un \u00e9l\u00e9ment d\u2019une page web qui pousse le visiteur \u00e0 effectuer une t\u00e2che pr\u00e9cise. Il prend souvent la forme d\u2019un bouton sur lequel on doit cliquer pour \u00ab\u2009en savoir plus\u2009\u00bb, \u00ab\u2009acheter maintenant\u2009\u00bb ou \u00ab\u2009s\u2019inscrire\u2009\u00bb.<\/p><p>Les pages d\u2019accueil et les landing pages utilisent toutes deux des CTA, mais de mani\u00e8res diff\u00e9rentes.<\/p><p>Une page d\u2019accueil inclura des CTA multiples et diff\u00e9rents, visant \u00e0 atteindre des objectifs vari\u00e9s. Ceux-ci pourront encourager le visiteur \u00e0 d\u00e9couvrir les produits, \u00e0 s\u2019abonner \u00e0 une newsletter, ou encore \u00e0 acc\u00e9der \u00e0 une d\u00e9mo gratuite.<\/p><p>Une landing page n\u2019inclut g\u00e9n\u00e9ralement qu\u2019un type de CTA (parfois r\u00e9p\u00e9t\u00e9 sous des formes diff\u00e9rentes) afin de ne pas distraire de l\u2019objectif ultime de la page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a0e59f\" data-id=\"6a0e59f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c209bcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c209bcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d62e98\" data-id=\"4d62e98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0674317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0674317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f8e6281\" data-id=\"f8e6281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-26219f5\" data-id=\"26219f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ba874 elementor-widget elementor-widget-text-editor\" data-id=\"36ba874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous voulez cr\u00e9er des landing pages et attirer des leads de qualit\u00e9 ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef33ee elementor-widget elementor-widget-text-editor\" data-id=\"7ef33ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Notre guide complet sur la lead g\u00e9n\u00e9ration vous explique comment y parvenir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e83f5 elementor-widget elementor-widget-button\" data-id=\"a2e83f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-lead-generation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez maintenant<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b9da859\" data-id=\"b9da859\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce1411 elementor-widget elementor-widget-image\" data-id=\"8ce1411\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"477\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generationededaee796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-42570\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generationededaee796e1633a9d88ff00001e67f5.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generationededaee796e1633a9d88ff00001e67f5-269x300.png 269w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcf4f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcf4f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de07ec0\" data-id=\"de07ec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39c5cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c5cb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c7eb5b\" data-id=\"5c7eb5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8fdfbed\" data-id=\"8fdfbed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566d4fb elementor-widget elementor-widget-heading\" data-id=\"566d4fb\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une landing page : pour quoi faire ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb3734 elementor-widget elementor-widget-text-editor\" data-id=\"afb3734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les landing pages constituent un \u00e9l\u00e9ment critique d\u2019une strat\u00e9gie de marketing en ligne. Si vous souhaitez que vos visiteurs effectuent une action particuli\u00e8re dans le cadre de votre strat\u00e9gie, une landing page est indispensable.<\/p><p>Vous pourriez utiliser une page internet g\u00e9n\u00e9rique, mais une landing page multiplie vos chances de conversion. Voici quelques exemples qui montrent comment une landing page s\u2019int\u00e8gre \u00e0 votre strat\u00e9gie de marketing :<\/p><ul><li>Si vous utilisez des strat\u00e9gies PPC sur les r\u00e9seaux sociaux ou moteurs de recherche, il vous faudra rediriger les visiteurs vers une landing page.<\/li><li>Si vous utilisez des listes de t\u00e9l\u00e9marketing pour booster vos ventes, une landing page vous permettra de diffuser vos offres promotionnelles.<\/li><li>Si vous publiez des articles de blog, vous pouvez en profiter pour faire la promotion de vos offres et rediriger les lecteurs qui cliquent sur ces offres vers une landing page.<\/li><li>Si vous communiquez les b\u00e9n\u00e9fices de vos produits sur les r\u00e9seaux sociaux, vous pouvez proposer des landing pages sp\u00e9cifiques \u00e0 vos abonn\u00e9s.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3492b7f\" data-id=\"3492b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b1270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b1270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb227f2\" data-id=\"eb227f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e1a22a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1a22a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-adf005f\" data-id=\"adf005f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c77b31d\" data-id=\"c77b31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba6a15 elementor-widget elementor-widget-heading\" data-id=\"1ba6a15\" data-element_type=\"widget\" id=\"Step_03\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9velopper vos landing pages : que dois-je inclure dans les miennes ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef346a elementor-widget elementor-widget-text-editor\" data-id=\"2ef346a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une landing page comporte habituellement plusieurs \u00e9l\u00e9ments cl\u00e9s. Observons par exemple celle de notre webinaire sur le\u00a0<a href=\"https:\/\/www.act.com\/fr\/automation-marketing-definition\/\">marketing automation<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735a9dd elementor-widget elementor-widget-image\" data-id=\"735a9dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/ma-webinar-feat_fr-1024x576.png\" class=\"attachment-large size-large wp-image-45098\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/ma-webinar-feat_fr-1024x576.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/ma-webinar-feat_fr-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/ma-webinar-feat_fr-768x432.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/ma-webinar-feat_fr.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b43f2 elementor-widget elementor-widget-text-editor\" data-id=\"e2b43f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Titre<\/strong>\u00a0: Le titre r\u00e9sume le ou les principaux avantages de votre offre.<\/li><li><strong>Sous-titre<\/strong>\u00a0: Il pr\u00e9cise votre offre en fournissant des informations suppl\u00e9mentaires.<\/li><li><strong>Texte<\/strong>\u00a0: Le texte donne plus de d\u00e9tails et inclut les raisons qui pousseront le visiteur \u00e0 profiter de votre offre.<\/li><li><strong>Formulaire de capture de leads<\/strong>\u00a0: Dans ce cas, la landing page sert \u00e0 capturer les coordonn\u00e9es du client. Elle doit donc inclure un\u00a0<a href=\"https:\/\/www.act.com\/fr\/capture-de-leads\/\">formulaire de capture de leads<\/a>\u00a0pour permettre au visiteur de partager ses coordonn\u00e9es.<\/li><li><strong>Call-to-action:<\/strong> The CTA button makes it clear what will happen if the user presses the button.<\/li><li><strong>Case d&#8217;autorisation<\/strong>\u00a0: Vous devez obtenir l\u2019autorisation de contacter vos visiteurs (c\u2019est obligatoire dans les pays de l\u2019UE). Ajoutez une case \u00e0 cocher pour donner cette permission.<\/li><li><strong>Visuels<\/strong>\u00a0: Images, vid\u00e9os, chartes donneront une touche de professionnalisme \u00e0 vos pages. Les images peuvent en outre invoquer des \u00e9motions ou d\u00e9montrer certains avantages d\u2019un produit.<\/li><li><strong>Listes<\/strong>\u00a0: Elles permettent de lister clairement les avantages d\u2019un produit.<\/li><\/ul><p>On trouve parfois d&#8217;autres \u00e9l\u00e9ments sur une landing page, tels que :<\/p><ul><li><strong>Tableaux<\/strong>\u00a0: Les tableaux peuvent \u00eatre tr\u00e8s utiles pour r\u00e9capituler certaines infos. Ils peuvent aussi servir \u00e0 comparer les plans tarifaires.<\/li><li><strong>T\u00e9moignages<\/strong>\u00a0: Les avis de vos clients sont la preuve vivante de l&#8217;efficacit\u00e9 de votre produit. Ils peuvent favoriser la conversion des nouveaux clients.<\/li><li><strong>Vid\u00e9os<\/strong>\u00a0: Les vid\u00e9os sont un moyen efficace d\u2019expliquer vos produits et promotions. Le cas \u00e9ch\u00e9ant, envisagez d\u2019en utiliser sur vos landing pages.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a5b25a\" data-id=\"6a5b25a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725eb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725eb87\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ca0cf6\" data-id=\"6ca0cf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40044c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40044c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a2055b5\" data-id=\"a2055b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90f4c8d\" data-id=\"90f4c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2542607 elementor-widget elementor-widget-text-editor\" data-id=\"2542607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Publier des vid\u00e9os sur vos landing pages peut augmenter le taux de conversion de\u00a0<strong>86%<\/strong><sup>1<\/sup>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ae8437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae8437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-152878d\" data-id=\"152878d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8df1911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df1911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb0189b\" data-id=\"eb0189b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b9a9804\" data-id=\"b9a9804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e6db9 elementor-widget elementor-widget-heading\" data-id=\"62e6db9\" data-element_type=\"widget\" id=\"Step_04\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er des landing pages                                              performantes ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b01cc elementor-widget elementor-widget-text-editor\" data-id=\"c1b01cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><div id=\"comment-creer-des-landing-pages-performantes\" class=\"navsectionpage\"><p>Maintenant que vous connaissez les principaux \u00e9l\u00e9ments d\u2019une landing page, il vous reste \u00e0 d\u00e9couvrir comment les configurer afin de favoriser\u00a0<a href=\"https:\/\/www.act.com\/fr\/creer-une-landing-page\/\">la conversion des visiteurs<\/a>. Tenez compte des facteurs suivants :<\/p><\/div><\/div><div class=\"sf_cols row benefitsSection\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\">\u00a0<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee22fa elementor-widget elementor-widget-text-editor\" data-id=\"aee22fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Votre offre doit \u00eatre r\u00e9fl\u00e9chie<\/strong><\/p><p>Avant de cr\u00e9er votre landing page, assurez-vous que vous avez r\u00e9fl\u00e9chi \u00e0 tous les d\u00e9tails et avantages de votre promotion. Si vous cr\u00e9ez une page de renvoi pour un eBook informatif, par exemple, le contenu doit viser \u00e0 r\u00e9soudre un probl\u00e8me rencontr\u00e9 par vos clients.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7155902 elementor-widget elementor-widget-text-editor\" data-id=\"7155902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Votre landing page doit correspondre \u00e0 votre strat\u00e9gie<\/strong><\/p><p>D\u00e9terminez d&#8217;abord l\u2019\u00e9tape de l&#8217;entonnoir de vente \u00e0 laquelle appartient votre page de renvoi. Si elle s&#8217;adresse aux clients en phase de sensibilisation, le moment est id\u00e9al pour parler de votre eBook qui peut aider votre client prospectif \u00e0 mieux comprendre son probl\u00e8me. En phase de consid\u00e9ration, d\u00e9montrez plut\u00f4t comment votre offre favorise sa d\u00e9cision d\u2019achat.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7237ae elementor-widget elementor-widget-text-editor\" data-id=\"d7237ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Votre message doit \u00eatre coh\u00e9rent<\/strong><\/p><p>V\u00e9rifiez que votre message correspond au contenu qui a amen\u00e9 le visiteur vers votre page. Par exemple :<br \/><strong>Annonce sur les moteurs de recherche<\/strong>\u00a0: 60 % de remise sur l\u2019h\u00e9bergement de votre site. Landing page : H\u00e9bergement en promo. 60 % de remise sur votre 1er plan.<br \/><strong>Annonce dans vos articles de blog<\/strong>\u00a0: Votre entreprise a besoin de d\u00e9velopper une appli ? Landing page : D\u00e9veloppez une appli en quelques minutes gr\u00e2ce \u00e0 nos solutions.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d645c9d elementor-widget elementor-widget-text-editor\" data-id=\"d645c9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est important de cibler et tester vos landing pages, afin d&#8217;augmenter de plus de 300 % vos conversions<sup>2<\/sup>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f60ed elementor-widget elementor-widget-text-editor\" data-id=\"16f60ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Apprenez \u00e0 conna\u00eetre vos clients<\/strong><\/p><p>Il est essentiel de bien comprendre le profil de vos clients afin de mieux adapter votre landing page. Par exemple, une entreprise de m\u00e9nage local offrant \u00e0 la fois des services domestiques et professionnels utilisera deux landing pages diff\u00e9rentes, destin\u00e9es \u00e0 des profils diff\u00e9rents. Les clients prospectifs n\u2019arrivent \u00e0 votre page de renvoi qu\u2019apr\u00e8s avoir suivi un parcours bien sp\u00e9cifique, il est donc facile de les comprendre.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f38f8 elementor-widget elementor-widget-text-editor\" data-id=\"36f38f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Ne demandez pas trop d\u2019informations<\/strong><\/p><p>On parle d\u2019abandon de formulaire quand un lead laisse tomber son inscription avant la fin du formulaire. Cette r\u00e9action est souvent due \u00e0 un processus trop complexe, ou \u00e0 des demandes d\u2019informations excessives par rapport \u00e0 ce qu\u2019il est pr\u00eat \u00e0 fournir. Pour limiter le risque d&#8217;abandon, ne demandez que le minimum. Vous aurez tout le temps d\u2019en apprendre davantage plus tard, ou de faire appel \u00e0 d\u2019autres sources de donn\u00e9es pour combler les vides.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e501b3 elementor-widget elementor-widget-text-editor\" data-id=\"3e501b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C180_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Positionnez les informations importantes au-dessus de la ligne de flottaison<\/strong><\/p><p>La ligne de flottaison est la partie d\u2019une page web qui est visible d\u00e8s l\u2019arriv\u00e9e d\u2019un visiteur sur cette page. Une page de renvoi est optimis\u00e9e si toutes les informations dont un client a besoin pour prendre sa d\u00e9cision sont visibles dans cette partie de son \u00e9cran.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3e4aa elementor-widget elementor-widget-text-editor\" data-id=\"2d3e4aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C093_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C180_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C180_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Optimisation mobile<\/strong><\/p><p>N\u2019oubliez pas qu\u2019une grande partie du trafic internet se fait sur un appareil mobile. Optimisez vos landing pages pour les navigateurs de bureau comme pour les navigateurs mobiles. C&#8217;est votre meilleure chance de convertir tous les leads, quel que soit l&#8217;appareil qu\u2019ils utilisent.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2aac073\" data-id=\"2aac073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a18af42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a18af42\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7525626\" data-id=\"7525626\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb2e1fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb2e1fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-88f88c1\" data-id=\"88f88c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b38b095\" data-id=\"b38b095\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a5a349 elementor-widget elementor-widget-text-editor\" data-id=\"3a5a349\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Act! simplifie la cr\u00e9ation de vos landing pages<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1025ed elementor-widget elementor-widget-text-editor\" data-id=\"f1025ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Essayez Act! pendant 14 jours et d\u00e9couvrez comment nous pouvons vous aider \u00e0 pr\u00e9parer des landing pages parfaitement optimis\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c0be8 elementor-widget elementor-widget-button\" data-id=\"85c0be8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essai gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-251fcf9\" data-id=\"251fcf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3e50a elementor-widget elementor-widget-image\" data-id=\"5f3e50a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png\" class=\"attachment-large size-large wp-image-3044\" alt=\"preview of the act! CRM dashboard\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d029383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d029383\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5a8c34\" data-id=\"d5a8c34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8b5083 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8b5083\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7c287e4\" data-id=\"7c287e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-aab25c0\" data-id=\"aab25c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0df594a elementor-widget elementor-widget-heading\" data-id=\"0df594a\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afb2ad elementor-widget elementor-widget-text-editor\" data-id=\"5afb2ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Qu\u2019est-ce qu\u2019une landing page ?<\/strong>\u00a0Une landing page, ou page de renvoi, d\u00e9signe une page internet dont le but est d\u2019encourager vos clients \u00e0 effectuer une action sp\u00e9cifique.<\/li><li><strong>Landing page ou page d&#8217;accueil<\/strong>\u00a0: Une landing page a un objectif sp\u00e9cifique, tandis qu\u2019une page d\u2019accueil peut remplir plusieurs r\u00f4les.<\/li><li><strong>Usage des landing pages<\/strong>\u00a0: Vous pouvez utiliser les landing pages pour convaincre les clients prospectifs \u00e0 n\u2019importe quel stade de l&#8217;entonnoir de vente.<\/li><li><strong>Fonctions des landing pages<\/strong>\u00a0: Pour \u00eatre efficace, une page de renvoi peut inclure un titre, des sous-titres, du texte \u00e9crit, des formulaires, des calls-to-action (CTA), une case d\u2019autorisation \u00e0 cocher, des visuels, des listes, des tableaux et des clips vid\u00e9os.<\/li><li><strong>Bonnes pratiques pour vos landing pages<\/strong>\u00a0: Comprenez le r\u00f4le de votre promotion dans la strat\u00e9gie globale, demandez le minimum d\u2019information, harmonisez votre message, positionnez les informations essentielles au-dessus de la ligne de flottaison, \u00e9tudiez le profil de vos clients, optimisez pour les navigateurs mobiles.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e06439\" data-id=\"3e06439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a56d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a56d76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7cdf0\" data-id=\"aa7cdf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a474b02 elementor-widget elementor-widget-heading\" data-id=\"a474b02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317e0e7 elementor-widget elementor-widget-text-editor\" data-id=\"317e0e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a684c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f2a684c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qu\u2019une landing page ? Voir la vid\u00e9o 1. Page d\u2019accueil ou landing pages : quelle est la diff\u00e9rence ? ? 2. Une landing page : pour quoi faire ? 3. D\u00e9velopper vos landing pages : que dois-je inclure dans les miennes ? 4. Comment cr\u00e9er des landing pages performantes ? 5. Conclusion Une landing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;une landing page | Une d\u00e9finition de landing page | Act!<\/title>\n<meta name=\"description\" content=\"Outils marketing indispensables, comprenez les avantages des landing pages et les cas o\u00f9 vous devez les mettre en pratique.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page Definition\" \/>\n<meta property=\"og:description\" content=\"Outils marketing indispensables, comprenez les avantages des landing pages et les cas o\u00f9 vous devez les mettre en pratique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/landing-page-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/\",\"url\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/\",\"name\":\"Qu'est-ce qu'une landing page | Une d\u00e9finition de landing page | Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png\",\"datePublished\":\"2021-08-05T07:04:33+00:00\",\"dateModified\":\"2023-01-18T19:02:53+00:00\",\"description\":\"Outils marketing indispensables, comprenez les avantages des landing pages et les cas o\u00f9 vous devez les mettre en pratique.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/landing-page-definition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/what-is-a-landing-page-vidthmplay_030420-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/landing-page-definition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Landing Page Definition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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