{"id":42491,"date":"2021-12-28T06:37:09","date_gmt":"2021-12-28T06:37:09","guid":{"rendered":"https:\/\/act.com\/?page_id=42491"},"modified":"2023-01-18T10:04:45","modified_gmt":"2023-01-18T17:04:45","slug":"gestion-de-contacts","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/gestion-de-contacts\/","title":{"rendered":"Gestion de contacts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42491\" class=\"elementor elementor-42491\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a69005 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73a69005\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47c5d242\" data-id=\"47c5d242\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44679ed3 elementor-widget elementor-widget-heading\" data-id=\"44679ed3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">La gestion de contacts,<br> qu\u2019est-ce que c\u2019est ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cd5e5a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cd5e5a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-303d70be\" data-id=\"303d70be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ce02d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ce02d5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-606eaeed Fixed_SideBar\" data-id=\"606eaeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a8fec47 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a8fec47\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. La gestion de contacts, qu\u2019est-ce que c\u2019est ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_02\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Gestion de contacts ou CRM <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_03\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Quel est le meilleur logiciel de gestion de contacts ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_04\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Pourquoi choisir Act! CRM ? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_05\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28d506d1\" data-id=\"28d506d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76fe8e2b elementor-widget elementor-widget-heading\" data-id=\"76fe8e2b\" data-element_type=\"widget\" id=\"Step_01\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Par gestion des contacts, on entend le stockage, l\u2019organisation et le suivi des informations concernant vos clients, vos clients prospectifs et vos leads.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d326af elementor-widget elementor-widget-text-editor\" data-id=\"4d326af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le format le plus basique de gestion des contacts est le fameux feuillet Excel dans lequel vous entrez tous les contacts avec lesquels vous faites affaire. Heureusement, de nombreuses entreprises choisissent plut\u00f4t d\u2019utiliser un logiciel sp\u00e9cialis\u00e9 dans la gestion des contacts. Ce type de solution est particuli\u00e8rement utile si vous devez g\u00e9rer des contacts multiples ou si vous employez plusieurs personnes n\u00e9cessitant d&#8217;avoir acc\u00e8s \u00e0 ces contacts.<\/p><p>Certaines entreprises optent pour un\u00a0<a href=\"\/fr\/definition-du-crm\/\">logiciel de gestion des relations client (Customer Relationship Management, ou CRM)<\/a>\u00a0au lieu d\u2019un syst\u00e8me de gestion de contacts. Les outils CRM offrent g\u00e9n\u00e9ralement un syst\u00e8me de gestion de contacts, ainsi que des fonctionnalit\u00e9s suppl\u00e9mentaires afin d\u2019aider les entreprises \u00e0 g\u00e9rer leurs relations avec leurs clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-131d9e09\" data-id=\"131d9e09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-208483ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"208483ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-37ac02d1\" data-id=\"37ac02d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-59560153\" data-id=\"59560153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dee2f50 elementor-widget elementor-widget-heading\" data-id=\"5dee2f50\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gestion de contacts ou CRM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39757131 elementor-widget elementor-widget-text-editor\" data-id=\"39757131\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gestion de contact ou de relations client, les logiciels visent tous deux \u00e0 vous aider \u00e0 organiser les informations li\u00e9es \u00e0 vos clients. Le CRM offre pourtant des fonctionnalit\u00e9s plus vastes, m\u00eame si la diff\u00e9rence entre les deux syst\u00e8mes reste floue et qu\u2019on les confond souvent, notamment parce qu\u2019ils ont beaucoup de similitudes.<\/p><p>Jetons un \u0153il aux diff\u00e9rences entre un logiciel de gestion de contacts et un logiciel CRM.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1c4c40 elementor-widget elementor-widget-image\" data-id=\"6a1c4c40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png\" class=\"attachment-large size-large wp-image-42493\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-300x155.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-768x398.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr.png 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297ed92e elementor-widget elementor-widget-heading\" data-id=\"297ed92e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logiciel de gestion de contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c3f74 elementor-widget elementor-widget-text-editor\" data-id=\"e5c3f74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un logiciel de gestion de contacts sert g\u00e9n\u00e9ralement \u00e0 cr\u00e9er une entr\u00e9e pour chacun de vos contacts. Ces entr\u00e9es contiennent des informations telles que les nom et pr\u00e9nom, le num\u00e9ro de t\u00e9l\u00e9phone, l&#8217;adresse e-mail, ou le nom de l&#8217;entreprise.<\/p><p>Cet utilitaire organise les contacts de fa\u00e7on \u00e0 simplifier l&#8217;acc\u00e8s aux informations. Les donn\u00e9es sont parfois accessibles par une fonctionnalit\u00e9 de recherche.<\/p><p>Un logiciel de gestion de contacts peut aussi offrir des fonctions de suivi d\u2019interactions entre votre entreprise et un client, de planification ou de prise de rendez-vous.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313484fd elementor-widget elementor-widget-heading\" data-id=\"313484fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logiciel de gestion des relations client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c2aa30 elementor-widget elementor-widget-text-editor\" data-id=\"55c2aa30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un outil CRM combinera g\u00e9n\u00e9ralement les fonctionnalit\u00e9s ci-dessus avec des fonctionnalit\u00e9s visant \u00e0 simplifier la gestion de relations commerciales. Il permettra d\u2019organiser les activit\u00e9s de vente et de marketing \u00e0 l\u2019aide de fonctionnalit\u00e9s de marketing automatis\u00e9, d\u2019e-mail marketing et de gestion du pipeline (projection des ventes).<\/p><p>Les logiciels CRM n\u2019offrent pas tous les m\u00eames options. Cela d\u00e9pendra du fournisseur, mais aussi du plan ou tarif que vous choisirez. Voici quelques-unes des fonctionnalit\u00e9s que l\u2019on trouve g\u00e9n\u00e9ralement dans un syst\u00e8me CRM :<\/p><h4><strong>Suivi des interactions avec le client<\/strong><\/h4><p>Comme tout logiciel de gestion de contacts, un CRM vous permet d\u2019assurer le bon suivi de toutes vos interactions avec vos clients, vos clients prospectifs, ainsi qu&#8217;avec vos leads.<\/p><p>Vous pouvez enregistrer \u00e0 l&#8217;avance les e-mails, les r\u00e9ponses du service client, et les correspondances avec un contact. Si votre CRM offre les outils d\u2019int\u00e9grations n\u00e9cessaires, vous pouvez m\u00eame automatiser ce suivi. Et si vous utilisez le marketing automatis\u00e9, vous pouvez m\u00eame enregistrer les r\u00e9actions de vos clients \u00e0 vos campagnes.<\/p><p>Cela peut \u00eatre particuli\u00e8rement utile dans une situation comme celle-ci :<\/p><p>Un vendeur prend un appel d\u2019un lead qui a d\u00e9j\u00e0 communiqu\u00e9 avec l\u2019entreprise auparavant. Au lieu d&#8217;entamer une discussion sans aucune connaissance du dossier, le vendeur peut consulter le CRM et lire toutes les informations concernant ce client. Leur \u00e9change n\u2019en sera que plus r\u00e9ussi.<\/p><p>Gr\u00e2ce \u00e0 un CRM accessible \u00e0 tous les membres d\u2019une organisation, chacun peut profiter de toutes les informations li\u00e9es \u00e0 un client sp\u00e9cifique.<\/p><h4><strong>Attribution d\u2019un score aux leads<\/strong><\/h4><p>Le score attribu\u00e9 \u00e0 un lead vous permet d&#8217;estimer la probabilit\u00e9 d&#8217;achat pour chaque contact, en fonction de ses r\u00e9actions \u00e0 vos campagnes marketing. Chaque lead re\u00e7oit des points en fonction d\u2019activit\u00e9s sp\u00e9cifiquement d\u00e9finies, comme l\u2019ouverture d\u2019un e-mail, le t\u00e9l\u00e9chargement d\u2019une ressource ou la visite de certaines pages de votre site internet.<\/p><p>Par exemple, quelqu\u2019un qui a t\u00e9l\u00e9charg\u00e9 un eBook sans l\u2019ouvrir et qui n\u2019a pas r\u00e9agi aux e-mails de rappel aura un score moins \u00e9lev\u00e9 que quelqu\u2019un qui a t\u00e9l\u00e9charg\u00e9 l\u2019eBook, s\u2019est inscrit au webinaire puis a consult\u00e9 les tarifs en ligne.<\/p><p>Quand un lead atteint un score pr\u00e9d\u00e9fini, le service marketing le transmet alors \u00e0 l\u2019\u00e9quipe de vente qui se chargera des \u00e9tapes finales de conversion. On fait ainsi gagner du temps aux vendeurs en \u00e9liminant les leads qui n&#8217;expriment que peu d\u2019int\u00e9r\u00eat envers le produit.<\/p><h4><strong>Automatisation des proc\u00e9dures de vente<\/strong><\/h4><p>Les logiciels\u00a0<a href=\"\/fr\/sales-force-automation\/\">CRM permettent aussi d\u2019automatiser les proc\u00e9dures de vente<\/a>, optimisant ainsi les efforts de l\u2019\u00e9quipe de vente et supprimant les erreurs dues aux t\u00e2ches trop manuelles.<\/p><p>Imaginez qu\u2019un client prospectif demande, par le biais d\u2019un formulaire internet, \u00e0 \u00eatre contact\u00e9 par t\u00e9l\u00e9phone. Le logiciel CRM enregistre cette information et signale le lead au vendeur. Au moment de rappeler le client, celui-ci indiquera alors dans le CRM que la t\u00e2che a bien \u00e9t\u00e9 remplie.<\/p><p>Non seulement l\u2019automatisation des proc\u00e9dures de vente permet de garantir que le client sera contact\u00e9, au bon moment, mais elle permet aussi d\u2019\u00e9viter des rappels multiples dus \u00e0 une mauvaise communication entre les vendeurs.<\/p><h4><strong>Automatisation du marketing<\/strong><\/h4><p>De nombreux CRM proposent des fonctionnalit\u00e9s de\u00a0<a href=\"\/fr\/automation-marketing-definition\/\">marketing automation<\/a>\u00a0qui contribuent en grande partie \u00e0 l\u2019efficacit\u00e9 des campagnes marketing.<\/p><p>Par exemple, vous pouvez collecter des adresses e-mail \u00e0 l&#8217;aide d\u2019un formulaire de g\u00e9n\u00e9ration de leads, puis programmer votre logiciel CRM afin qu\u2019il cr\u00e9e une nouvelle entr\u00e9e pour chaque client qui le remplit. Ou vous pouvez personnaliser les e-mails que vous envoyez en fonction des interactions d\u2019un lead avec vos campagnes pr\u00e9c\u00e9dentes. C&#8217;est un excellent moyen de mieux cibler vos campagnes de communications.<\/p><h4><strong>Analyses et reporting<\/strong><\/h4><p>Les fonctionnalit\u00e9s d\u2019un CRM alimentent g\u00e9n\u00e9ralement ses capacit\u00e9s d&#8217;analyses et de reporting, afin de vous fournir des informations sur les r\u00e9sultats de vos efforts de communication et de vente. Le pipeline est une fonctionnalit\u00e9 courante des logiciels CRM, qui permet d&#8217;assurer un flux r\u00e9gulier de ventes projet\u00e9es et de signaler les probl\u00e8mes aux chefs d\u2019\u00e9quipes et directeurs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35c88697\" data-id=\"35c88697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d6d76b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d6d76b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-247d08a1\" data-id=\"247d08a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d73fa2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d73fa2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7374556b\" data-id=\"7374556b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65709ff1\" data-id=\"65709ff1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1f16e elementor-widget elementor-widget-heading\" data-id=\"5e1f16e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qui fait un bon CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb5dc7c elementor-widget elementor-widget-text-editor\" data-id=\"7cb5dc7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Notre guide gratuit explique tout ce qu\u2019il faut savoir avant de choisir le CRM le mieux adapt\u00e9 \u00e0 votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cd2497 elementor-widget elementor-widget-button\" data-id=\"29cd2497\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/comment-choisir-un-crm\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le guide ici<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c413690\" data-id=\"2c413690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6877dd elementor-widget elementor-widget-image\" data-id=\"d6877dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/bestcrm_lp_banner_fr.png\" class=\"attachment-large size-large wp-image-42501\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/bestcrm_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/bestcrm_lp_banner_fr-300x261.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1083c801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1083c801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30cade25\" data-id=\"30cade25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70cec62f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70cec62f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-37110159\" data-id=\"37110159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-94abb15\" data-id=\"94abb15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f570cf elementor-widget elementor-widget-heading\" data-id=\"42f570cf\" data-element_type=\"widget\" id=\"Step_03\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est le meilleur logiciel de gestion de    contacts ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45eeb9c3 elementor-widget elementor-widget-text-editor\" data-id=\"45eeb9c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le meilleur logiciel de gestion de contacts est celui qui correspond le mieux \u00e0 votre m\u00e9thodologie de travail.<\/p><p>Une PME \u00e0 l\u2019\u00e9chelle familiale n\u2019aura pas les m\u00eames besoins d\u2019une multinationale g\u00e9rant plusieurs antennes internationales. Un logiciel de gestion de contacts adapt\u00e9 aux petites et moyennes entreprises devra donc inclure des fonctionnalit\u00e9s con\u00e7ues pour les PME.<\/p><p>On retrouve toutefois les fonctionnalit\u00e9s suivantes dans les meilleures solutions de gestion de contacts :<\/p><h4><strong>Dans le cloud<\/strong><\/h4><p>Un logiciel dans le cloud stocke toutes ses donn\u00e9es en ligne. Cela permet aux utilisateurs de consulter et de modifier les donn\u00e9es o\u00f9 qu\u2019ils se trouvent. C&#8217;est la solution id\u00e9ale pour les entreprises dont le personnel travaille depuis des antennes \u00e9loign\u00e9es ou en t\u00e9l\u00e9travail.<\/p><p>Les vendeurs peuvent visionner ou modifier les donn\u00e9es d\u2019un contact depuis leur voiture, avant ou apr\u00e8s un rendez-vous \u00e0 l&#8217;aide de l&#8217;appli, tandis que les agents du service client peuvent consulter les informations li\u00e9es \u00e0 un client quand celui-ci prend contact par t\u00e9l\u00e9phone.<\/p><p>Un logiciel dans le cloud permet la mise \u00e0 jour en temps r\u00e9el des entr\u00e9es, et la synchronisation des donn\u00e9es accessibles \u00e0 tous les services, o\u00f9 qu&#8217;ils se trouvent.<\/p><h4><strong>Int\u00e9gration et compatibilit\u00e9<\/strong><\/h4><p>Pour r\u00e9sumer la situation d\u2019un client, il faut pouvoir acc\u00e9der \u00e0 de multiples sources d\u2019informations. Cela peut se faire manuellement, mais les syst\u00e8mes de gestion de contacts les plus performants int\u00e8grent automatiquement vos autres utilitaires et logiciels afin d\u2019en extraire les informations concernant vos clients.<\/p><p>Par exemple, il est possible d\u2019int\u00e9grer un logiciel avec :<\/p><ul><li>Votre messagerie, notamment afin d\u2019automatiser l\u2019acc\u00e8s aux coordonn\u00e9es ;<\/li><li>Votre plateforme d\u2019e-commerce, afin de consulter l\u2019historique de commande d\u2019un client directement depuis le tableau de bord ;<\/li><li>Vos r\u00e9seaux sociaux, afin d&#8217;ajouter les nouveaux abonn\u00e9s \u00e0 votre carnet d\u2019adresses.<\/li><\/ul><h4><strong>Tableau de bord facile \u00e0 utiliser<\/strong><\/h4><p>Le tableau de bord doit \u00eatre simple et intuitif afin d&#8217;encourager vos employ\u00e9s \u00e0 l&#8217;adopter. Quand un logiciel est trop compliqu\u00e9, le personnel n\u2019en tire pas tous les b\u00e9n\u00e9fices, voire \u00e9vite de l\u2019utiliser.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-46fc916d\" data-id=\"46fc916d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-175d38b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"175d38b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34aa3f53\" data-id=\"34aa3f53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58067ebc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58067ebc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48b821dd\" data-id=\"48b821dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7a13c0d0\" data-id=\"7a13c0d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0791ee elementor-widget elementor-widget-text-editor\" data-id=\"4a0791ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Au-del\u00e0 de la simple gestion de contacts<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59647d5f elementor-widget elementor-widget-text-editor\" data-id=\"59647d5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Act! associe la gestion de contacts \u00e0 de puissants outils de vente et de marketing. Essayez gratuitement Act! et d\u00e9couvrez la puissance cumulative d\u2019un CRM et du marketing automation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9b33d2 elementor-widget elementor-widget-button\" data-id=\"3e9b33d2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essai gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-798346b\" data-id=\"798346b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd2b50b elementor-widget elementor-widget-image\" data-id=\"4cd2b50b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png\" class=\"attachment-large size-large wp-image-3044\" alt=\"preview of the act! CRM dashboard\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/what-is-crm-feattourprev_021220-1-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-652b3d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"652b3d24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a3cf507\" data-id=\"5a3cf507\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5afa1519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5afa1519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7449bf97\" data-id=\"7449bf97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-436e7729\" data-id=\"436e7729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d1e1d65 elementor-widget elementor-widget-heading\" data-id=\"6d1e1d65\" data-element_type=\"widget\" id=\"Step_04\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Act! CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62957fe7 elementor-widget elementor-widget-text-editor\" data-id=\"62957fe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le CRM Act! est un excellent choix si vous souhaitez \u00e0 la fois organiser la gestion de vos contacts et b\u00e9n\u00e9ficier de fonctionnalit\u00e9s d\u2019optimisation des relations client. Le syst\u00e8me va bien au-del\u00e0 de la simple gestion de contacts : il vous aide \u00e0 organiser vos strat\u00e9gies de communication et de vente, afin d\u2019augmenter vos revenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2f702a11\" data-id=\"2f702a11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ecfb5fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecfb5fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-676a22a5\" data-id=\"676a22a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ff936df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ff936df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ce92af8\" data-id=\"4ce92af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-796e6664\" data-id=\"796e6664\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-111de1e7 elementor-widget elementor-widget-text-editor\" data-id=\"111de1e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Un puissant outil de gestion de contacts<\/strong><\/p><p>Le CRM Act! offre de puissantes fonctionnalit\u00e9s de gestion de contacts. Il permet d&#8217;enregistrer les coordonn\u00e9es d\u00e9taill\u00e9es de vos contacts, mais aussi d\u2019enregistrer des donn\u00e9es approfondies comme vos correspondances, l\u2019historique de vos interactions et les donn\u00e9es qui en r\u00e9sultent.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281e34f2 elementor-widget elementor-widget-text-editor\" data-id=\"281e34f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Int\u00e9gration intelligente<\/strong><\/p><p>L\u2019appli de gestion de contacts est aliment\u00e9e par des outils d\u2019int\u00e9gration intelligents qui vous permettent de r\u00e9unir les donn\u00e9es tir\u00e9es de diff\u00e9rents outils, comme vos r\u00e9seaux sociaux, votre messagerie e-mail ou vos applications d\u2019e-commerce. Toutes ces donn\u00e9es sont organis\u00e9es dans le logiciel et faciles \u00e0 consulter.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da07594 elementor-widget elementor-widget-text-editor\" data-id=\"2da07594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C092_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Act! s&#8217;adapte \u00e0 votre croissance<\/strong><\/p><p>Les entreprises n\u2019ont pas toutes besoin de campagnes de marketing automation ni de pouvoir envoyer des dizaines de milliers d&#8217;e-mails quotidiens. Act! propose des plans et tarifs vari\u00e9s, du plan \u00ab Starter \u00bb avec les fonctionnalit\u00e9s les plus simples, au plan \u00ab Ultimate \u00bb qui inclut tout ce que le CRM a \u00e0 offrir. Au fur et \u00e0 mesure votre croissance, passez au plan sup\u00e9rieur pour adapter votre CRM \u00e0 vos besoins.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cf4e2c elementor-widget elementor-widget-text-editor\" data-id=\"29cf4e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C092_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C092_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C092_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Des tarifs transparents<\/strong><\/p><p>Votre abonnement \u00e0 Act! co\u00fbte exactement ce qui est indiqu\u00e9 sur notre site. Notre structure tarifaire est simple et nous n&#8217;appliquons aucuns frais suppl\u00e9mentaires. Vos co\u00fbts n\u2019augmentent que si vous ajoutez un nouvel utilisateur ou si vous passez au tarif sup\u00e9rieur.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c200d08\" data-id=\"6c200d08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d024f33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d024f33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15e8a036\" data-id=\"15e8a036\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a7930df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a7930df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e65a49e\" data-id=\"4e65a49e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45b226b6\" data-id=\"45b226b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68566805 elementor-widget elementor-widget-heading\" data-id=\"68566805\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c48e9a elementor-widget elementor-widget-text-editor\" data-id=\"50c48e9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les outils de gestion de contacts constituent une mani\u00e8re simple de g\u00e9rer les coordonn\u00e9es de vos clients, leads et clients prospectifs.<\/p><p>S\u2019ils ont leur utilit\u00e9, ils ont \u00e9t\u00e9 principalement remplac\u00e9s, au cours des derni\u00e8res ann\u00e9es, par les logiciels CRM qui offrent les m\u00eames fonctionnalit\u00e9s de base ainsi que de puissants outils de gestion du marketing et du processus de vente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-54939a06\" data-id=\"54939a06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f177a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f177a65\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa2f147\" data-id=\"fa2f147\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cc99fe elementor-widget elementor-widget-heading\" data-id=\"50cc99fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bbb1d0 elementor-widget elementor-widget-text-editor\" data-id=\"15bbb1d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc6bad1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5cc6bad1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La gestion de contacts, qu\u2019est-ce que c\u2019est ? 1. La gestion de contacts, qu\u2019est-ce que c\u2019est ? 2. Gestion de contacts ou CRM 3. Quel est le meilleur logiciel de gestion de contacts ? 4. Pourquoi choisir Act! CRM ? 5. Conclusion Par gestion des contacts, on entend le stockage, l\u2019organisation et le suivi des [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La gestion de contacts, qu\u2019est-ce que c\u2019est ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la gestion de contacts, en quoi elle diff\u00e8re du CRM et comment choisir le bon logiciel de gestion pour votre entreprise.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion de contacts\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la gestion de contacts, en quoi elle diff\u00e8re du CRM et comment choisir le bon logiciel de gestion pour votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T17:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/\",\"url\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/\",\"name\":\"La gestion de contacts, qu\u2019est-ce que c\u2019est ?\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png\",\"datePublished\":\"2021-12-28T06:37:09+00:00\",\"dateModified\":\"2023-01-18T17:04:45+00:00\",\"description\":\"D\u00e9couvrez la gestion de contacts, en quoi elle diff\u00e8re du CRM et comment choisir le bon logiciel de gestion pour votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/contact-customer-management-whats-the-difference_fr-1024x530.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/gestion-de-contacts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion de contacts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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