{"id":42446,"date":"2021-12-28T05:05:29","date_gmt":"2021-12-28T05:05:29","guid":{"rendered":"https:\/\/act.com\/?page_id=42446"},"modified":"2023-01-18T09:47:09","modified_gmt":"2023-01-18T16:47:09","slug":"entonnoir-de-vente","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/entonnoir-de-vente\/","title":{"rendered":"Entonnoir de vente | d\u00e9finition Act!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42446\" class=\"elementor elementor-42446\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd56001 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd56001\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75607544\" data-id=\"75607544\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e4990b elementor-widget elementor-widget-heading\" data-id=\"12e4990b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu\u2019un entonnoir de vente,<br>\net pourquoi vous en avez besoin ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d57efbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d57efbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ae2047f\" data-id=\"4ae2047f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f61d42 elementor-widget elementor-widget-text-editor\" data-id=\"7f61d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Les petites entreprises sont souvent tent\u00e9es de contacter chaque client imm\u00e9diatement et r\u00e9guli\u00e8rement pour conclure la vente.<\/strong><strong>\u00a0<\/strong>C\u2019est pourtant le meilleur moyen de leur faire peur\u00a0: personne n\u2019aime la prospection \u00e0 outrance. Il est bien plus efficace de donner \u00e0 vos clients potentiels le temps de se familiariser avec votre marque et de les laisser prendre contact avec vous quand ils seront pr\u00eats \u00e0 passer \u00e0 l&#8217;achat.<\/p><p>Comment, dans ces conditions, pouvez-vous prendre la mesure de tous ces leads afin d\u2019adapter vos strat\u00e9gies de marketing au parcours de vos acheteurs et augmenter vos ventes ? C\u2019est l\u00e0 qu\u2019intervient la technique de vente entonnoir.<\/p><h4><strong>Entonnoir de vente : d\u00e9finition<\/strong><\/h4><p>Un\u00a0<a href=\"https:\/\/www.act.com\/fr\/exemples-d-entonnoirs-de-vente\/\">entonnoir de vente<\/a>\u00a0est une repr\u00e9sentation visuelle du parcours complet de vos consommateurs, du moment o\u00f9 ils expriment un int\u00e9r\u00eat pour votre marque \u00e0 celui o\u00f9 ils ach\u00e8tent votre produit. L\u2019entonnoir de vente int\u00e8gre chaque action r\u00e9alis\u00e9e par les \u00e9quipes de marketing et de vente au cours de ce parcours qui prend, comme son nom l&#8217;indique, la forme d\u2019un entonnoir. La partie haute, la plus large, repr\u00e9sente le large volume de prospects \u00e0 l&#8217;approche de l&#8217;entonnoir, tandis que la partie basse, la plus \u00e9troite, repr\u00e9sente le nombre id\u00e9al d&#8217;acheteurs qui deviennent vos clients.<\/p><p>Les entonnoirs de vente varient en fonction du secteur d\u2019activit\u00e9 et de la longueur d\u2019un\u00a0cycle de vente, mais les \u00e9tapes les plus courantes qui m\u00e8nent \u00e0 la conversion d\u2019un prospect \u00e0 un client sont les suivantes :<\/p><ul><li>D\u00e9couverte<\/li><li>Int\u00e9r\u00eat<\/li><li>D\u00e9cision (d\u00e9sir d\u2019achat)<\/li><li>Action<\/li><\/ul><p>Tandis que les acheteurs potentiels traversent chacune de ces \u00e9tapes, les consommateurs qui ne correspondent pas au profil de votre client id\u00e9al sortent de l&#8217;entonnoir.\u00a0 Le r\u00e9sultat, c\u2019est une pr\u00e9-s\u00e9lection des acheteurs dont les probl\u00e8mes ou les besoins trouvent leur solution dans votre produit, avant l\u2019\u00e9tape finale (action) menant \u00e0 la phase d\u2019achat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4982c2ac elementor-widget elementor-widget-image\" data-id=\"4982c2ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/entonnoir-de-vente-1024x576.png\" class=\"attachment-large size-large wp-image-42447\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/entonnoir-de-vente-1024x576.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/entonnoir-de-vente-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/entonnoir-de-vente-768x432.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/entonnoir-de-vente.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b86b88 elementor-widget elementor-widget-text-editor\" data-id=\"50b86b88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Entonnoir de vente : \u00e0 quoi \u00e7a sert ?<\/strong><\/h4><p>Quels que soient la taille de votre entreprise, le type de produit que vous vendez, le march\u00e9 que vous ciblez, il est toujours utile d&#8217;avoir un entonnoir de vente. Chaque entonnoir sera sp\u00e9cifique \u00e0 votre entreprise, mais il pr\u00e9sente, en r\u00e8gle g\u00e9n\u00e9rale, les avantages suivants :<\/p><h4><strong>Simplification des efforts promotionnels<\/strong><\/h4><p>Avec un entonnoir de vente, votre marketing devient plus simple puisque que vous pouvez identifier les strat\u00e9gies et les sources qui produisent les meilleurs r\u00e9sultats et le plus de conversions. C&#8217;est donc un moyen d&#8217;am\u00e9liorer le retour sur votre investissement publicitaire, puisque vous pouvez ajuster vos efforts afin d&#8217;en tirer les meilleurs r\u00e9sultats. Vous obtenez ainsi un maximum de clients potentiels sans gaspiller votre budget dans des campagnes qui ne rapportent pas assez.<\/p><h4><strong>Pr\u00e9diction des ventes plus pr\u00e9cise<\/strong><\/h4><p>L\u2019entonnoir de vente contribue \u00e0 am\u00e9liorer les pr\u00e9visions, notamment en mettant en \u00e9vidence les taux de conversion reproduisibles \u00e0 l\u2019\u00e9chelle mensuelle, trimestrielle ou m\u00eame annuelle. Cela permet de pr\u00e9ciser votre tr\u00e9sorerie et vos budgets pr\u00e9visionnels.<\/p><h4><strong>Meilleurs taux de conversion<\/strong><\/h4><p>Non seulement l\u2019entonnoir de vente simplifie vos efforts promotionnels, il permet en outre d\u2019augmenter vos taux de conversion.<\/p><ul><li>En s\u00e9lectionnant uniquement les d\u00e9marches marketing les plus efficaces, vous attirez des consommateurs mieux cibl\u00e9s et plus \u00e0 m\u00eame d&#8217;acheter.<\/li><li>Votre \u00e9quipe de vente, qui a acc\u00e8s \u00e0 une vue d&#8217;ensemble de l\u2019entonnoir, peut ainsi d\u00e9terminer la dur\u00e9e du processus de conversion. Vos vendeurs auront une id\u00e9e plus pr\u00e9cise du parcours suivi par un client avant de se faire connaitre (t\u00e9l\u00e9charger un livre blanc, s\u2019inscrire \u00e0 une newsletter&#8230;), et pourront ainsi personnaliser l&#8217;exp\u00e9rience. Et c\u2019est ce que recherchent les consommateurs d\u2019aujourd\u2019hui : une exp\u00e9rience individuelle et personnalis\u00e9e.<\/li><\/ul><h4><strong>Prise de responsabilit\u00e9<\/strong><\/h4><p>Avec un entonnoir de vente, chaque activit\u00e9 mise en place le long du parcours client fait l\u2019objet d\u2019un suivi. Cela vous aide \u00e0 identifier les processus qui fonctionnent et ceux qui ont besoin d\u2019\u00eatre am\u00e9lior\u00e9s. Cela vous permet aussi d\u2019identifier vos meilleurs vendeurs et de sp\u00e9cifier les besoins de formation de votre \u00e9quipe. En simplifiant l&#8217;ensemble du parcours, ces informations contribuent \u00e0 le rendre plus performant.<\/p><h4><strong>Augmentez vos b\u00e9n\u00e9fices<\/strong><\/h4><p>Ces avantages se traduisent tous par une augmentation du b\u00e9n\u00e9fice net de votre entreprise. C\u2019est ce que recherche toute entreprise, non ?<\/p><p>Voila pourquoi un entonnoir de vente est un outil indispensable pour votre entreprise. Pour acc\u00e9der \u00e0 tous ces avantages, il faut commencer par\u00a0cr\u00e9er un entonnoir de vente\u00a0sp\u00e9cifique \u00e0 votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61697b03 elementor-widget elementor-widget-text-editor\" data-id=\"61697b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><h4><strong>En savoir plus sur la gestion des ventes :<\/strong><\/h4><ul><li><a href=\"\/fr\/sales-force-automation\/\">Sales force automation : une vue d\u2019ensemble du sales force automation (SFA) et de ses avantages pour les \u00e9quipes de vente<\/a><\/li><li><a href=\"\/fr\/crm-commercial\/\">Le CRM commercial<\/a><\/li><li><a href=\"\/fr\/prevision-des-ventes-methodes\/\">Prevision des ventes : une vue d&#8217;ensemble des m\u00e9thodes de pr\u00e9visions des ventes<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/strategie-de-vente\/\">Comment d\u00e9velopper une strat\u00e9gie de vente efficace ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/comment-mettre-en-place-un-processus-de-vente-standardise\/\">Comment mettre en place un processus de vente standardis\u00e9<\/a><\/li><li><a href=\"\/fr\/plan-de-vente\/\">L\u2019ultime mod\u00e8le de plan de vente, quel que soit votre type d&#8217;entreprise<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/comment-rediger-un-elevator-pitch-qui-marquera-les-esprits\/\">Comment r\u00e9diger un elevator pitch qui marquera les esprits ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/argumentaire-de-vente\/\">Comment construire un argumentaire de vente efficace ?<\/a><\/li><li><a href=\"\/fr\/circuit-de-distribution\/\">Guide complet du circuit de distribution<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7216efc elementor-widget elementor-widget-image\" data-id=\"7216efc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/fr\/modele-de-plan-de-vente\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-de-vente.png\" class=\"attachment-large size-large wp-image-42278\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-de-vente.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-de-vente-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-de-vente-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-136a23c8 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"136a23c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41339703\" data-id=\"41339703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50630ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50630ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5ddad634\" data-id=\"5ddad634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5444677b elementor-widget elementor-widget-text-editor\" data-id=\"5444677b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: bold;\">MOD\u00c8LE GRATUIT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-469990ef\" data-id=\"469990ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fabac47 elementor-widget elementor-widget-text-editor\" data-id=\"6fabac47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N&#8217;oubliez pas votre plan de vente !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-21e23557\" data-id=\"21e23557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c31b34f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c31b34f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/modele-de-plan-de-vente\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f040163 elementor-widget elementor-widget-html\" data-id=\"3f040163\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n$(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").remove();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-145b510b\" data-id=\"145b510b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52fc39ed bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52fc39ed\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f46ba25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f46ba25\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b7bbe5\" data-id=\"7b7bbe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376abd0b elementor-widget elementor-widget-heading\" data-id=\"376abd0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bcb3d5 elementor-widget elementor-widget-text-editor\" data-id=\"36bcb3d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cd0522 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"53cd0522\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce qu\u2019un entonnoir de vente, et pourquoi vous en avez besoin ? Les petites entreprises sont souvent tent\u00e9es de contacter chaque client imm\u00e9diatement et r\u00e9guli\u00e8rement pour conclure la vente.\u00a0C\u2019est pourtant le meilleur moyen de leur faire peur\u00a0: personne n\u2019aime la prospection \u00e0 outrance. Il est bien plus efficace de donner \u00e0 vos clients potentiels le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entonnoir de vente | d\u00e9finition Act!<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce qu\u2019un entonnoir de vente ? 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