{"id":42330,"date":"2021-12-27T11:14:20","date_gmt":"2021-12-27T11:14:20","guid":{"rendered":"https:\/\/act.com\/?page_id=42330"},"modified":"2023-01-18T12:36:06","modified_gmt":"2023-01-18T19:36:06","slug":"guide-meilleures-pratiques-email-marketing","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/","title":{"rendered":"Guide meilleures pratiques email marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42330\" class=\"elementor elementor-42330\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-164a7a0f topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"164a7a0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62786f45\" data-id=\"62786f45\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b84622c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b84622c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-58d449fd\" data-id=\"58d449fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51af9888 elementor-widget elementor-widget-heading\" data-id=\"51af9888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Email marketing : Guide des meilleures<br> pratiques pour les PME<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-104d5e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"104d5e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e522a4e\" data-id=\"5e522a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f10a0c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f10a0c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ffbe935\" data-id=\"6ffbe935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4409e5b9 elementor-widget elementor-widget-text-editor\" data-id=\"4409e5b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>\u00c0 propos du guide<\/h2><p>L\u2019email marketing est l&#8217;un des outils les plus efficaces pour acc\u00e9l\u00e9rer la croissance de votre entreprise. Si vous ne l\u2019avez pas encore int\u00e9gr\u00e9 \u00e0 votre strat\u00e9gie marketing globale, vous risquez de passer \u00e0 c\u00f4t\u00e9 d\u2019une formidable opportunit\u00e9 commerciale.<\/p><p>Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en appliquant les pratiques exemplaires du secteur et en vous \u00e9quipant d\u2019un logiciel d\u2019email marketing performant.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206bf396 elementor-widget elementor-widget-image\" data-id=\"206bf396\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"423\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png\" class=\"attachment-large size-large wp-image-42332\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing-300x296.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-444e0883\" data-id=\"444e0883\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fca0c6 elementor-widget elementor-widget-shortcode\" data-id=\"2fca0c6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"521273ad-7637-4f3f-a1c2-6c00cd3ce709\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777436981000-6587158146\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777436981000-6587158146\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f693e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f693e1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b15deaa\" data-id=\"5b15deaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79161383 elementor-widget elementor-widget-spacer\" data-id=\"79161383\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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me facilite \u00e9norm\u00e9ment le travail au quotidien. Le plus gros avantage, c\u2019est de pouvoir arriver au bureau et de trouver mon planning de la journ\u00e9e organis\u00e9 pour moi. Act! me dit quel client appeler \u00e0 quel moment, et m\u00eame ce que je dois lui dire ! \u00bb \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5399d61e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5399d61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22700857\" data-id=\"22700857\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479aa1cd elementor-widget elementor-widget-heading\" data-id=\"479aa1cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c4592f elementor-widget elementor-widget-text-editor\" data-id=\"67c4592f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4db0bc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e4db0bc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email marketing : Guide des meilleures pratiques pour les PME \u00c0 propos du guide L\u2019email marketing est l&#8217;un des outils les plus efficaces pour acc\u00e9l\u00e9rer la croissance de votre entreprise. Si vous ne l\u2019avez pas encore int\u00e9gr\u00e9 \u00e0 votre strat\u00e9gie marketing globale, vous risquez de passer \u00e0 c\u00f4t\u00e9 d\u2019une formidable opportunit\u00e9 commerciale. Ce livre blanc [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":41976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide pratique de l&#039;email marketing | Livre Blanc Act!<\/title>\n<meta name=\"description\" content=\"Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en vous \u00e9quipant d\u2019un logiciel d\u2019e-marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide meilleures pratiques email marketing\" \/>\n<meta property=\"og:description\" content=\"Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en vous \u00e9quipant d\u2019un logiciel d\u2019e-marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:36:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\",\"url\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\",\"name\":\"Guide pratique de l'email marketing | Livre Blanc Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png\",\"datePublished\":\"2021-12-27T11:14:20+00:00\",\"dateModified\":\"2023-01-18T19:36:06+00:00\",\"description\":\"Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en vous \u00e9quipant d\u2019un logiciel d\u2019e-marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/guide-meilleures-pratiques-email-marketing.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livres Blancs Gratuits | Act!\",\"item\":\"http:\/\/products.act.com\/fr\/livres-blancs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guide meilleures pratiques email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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