{"id":42320,"date":"2021-12-27T10:37:25","date_gmt":"2021-12-27T10:37:25","guid":{"rendered":"https:\/\/act.com\/?page_id=42320"},"modified":"2023-01-18T12:33:47","modified_gmt":"2023-01-18T19:33:47","slug":"guide-du-marketing-de-contenu","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/","title":{"rendered":"guide du marketing de contenu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42320\" class=\"elementor elementor-42320\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e95a323 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e95a323\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e141d3\" data-id=\"57e141d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aea0fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aea0fd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3fc77ac4\" data-id=\"3fc77ac4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a399cf elementor-widget elementor-widget-heading\" data-id=\"43a399cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Le guide du marketing de contenu pour les PME<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f876c21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f876c21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16f178f4\" data-id=\"16f178f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-573187e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"573187e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68de00a9\" data-id=\"68de00a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1067b6e7 elementor-widget elementor-widget-text-editor\" data-id=\"1067b6e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>\u00c0 propos du guide<\/h2><p>Que vous soyez d\u00e9butant ou expert dans le domaine du marketing de contenu , ce guide est pour vous.<br \/>Il est con\u00e7u pour vous aider \u00e0 cr\u00e9er une base de marketing de contenu \u00e0 partir de z\u00e9ro ou \u00e0 affiner une base existante afin d&#8217;apporter du renouveau \u00e0 votre marque et de vous aider \u00e0 nouer des liens plus forts avec vos clients et prospects.<br \/><br \/>T\u00e9l\u00e9chargez ce guide gratuit d\u00e8s maintenant.\u00a0 \u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-969328f elementor-widget elementor-widget-image\" data-id=\"969328f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"287\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/image-5.png\" class=\"attachment-large size-large wp-image-42321\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/image-5.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/image-5-300x201.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b3062d0\" data-id=\"2b3062d0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dea9128 elementor-widget elementor-widget-shortcode\" data-id=\"dea9128\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"87af528c-87f9-4975-88ce-fe97493dc2b4\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776286117000-4459982643\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776286117000-4459982643\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ec4e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ec4e7c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a430a12\" data-id=\"2a430a12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe601d4 elementor-widget elementor-widget-spacer\" data-id=\"fe601d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52f32d9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f32d9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bde98df\" data-id=\"4bde98df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d85295f elementor-testimonial--layout-image_left elementor-testimonial--align-left quote__Paragraph elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"4d85295f\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tAct! me facilite \u00e9norm\u00e9ment le travail au quotidien. Le plus gros avantage, c\u2019est de pouvoir arriver au bureau et de trouver mon planning de la journ\u00e9e organis\u00e9 pour moi. Act! me dit quel client appeler \u00e0 quel moment, et m\u00eame ce que je dois lui dire ! \u00bb \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-255dc152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"255dc152\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15b08413\" data-id=\"15b08413\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a414200 elementor-widget elementor-widget-heading\" data-id=\"4a414200\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298ccb04 elementor-widget elementor-widget-text-editor\" data-id=\"298ccb04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191d11e5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"191d11e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le guide du marketing de contenu pour les PME \u00c0 propos du guide Que vous soyez d\u00e9butant ou expert dans le domaine du marketing de contenu , ce guide est pour vous.Il est con\u00e7u pour vous aider \u00e0 cr\u00e9er une base de marketing de contenu \u00e0 partir de z\u00e9ro ou \u00e0 affiner une base existante [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":41976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le guide du marketing de contenu pour les PME | Livre Blanc Act!<\/title>\n<meta name=\"description\" content=\"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"guide du marketing de contenu\" \/>\n<meta property=\"og:description\" content=\"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:33:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/\",\"url\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/\",\"name\":\"Le guide du marketing de contenu pour les PME | Livre Blanc Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png\",\"datePublished\":\"2021-12-27T10:37:25+00:00\",\"dateModified\":\"2023-01-18T19:33:47+00:00\",\"description\":\"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livres Blancs Gratuits | Act!\",\"item\":\"http:\/\/products.act.com\/fr\/livres-blancs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"guide du marketing de contenu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/fr\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Le guide du marketing de contenu pour les PME | Livre Blanc Act!","description":"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"guide du marketing de contenu","og_description":"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.","og_url":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/","og_site_name":"Act!","article_modified_time":"2023-01-18T19:33:47+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/","url":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/","name":"Le guide du marketing de contenu pour les PME | Livre Blanc Act!","isPartOf":{"@id":"https:\/\/products.act.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png","datePublished":"2021-12-27T10:37:25+00:00","dateModified":"2023-01-18T19:33:47+00:00","description":"Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu.","breadcrumb":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/image-5.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-du-marketing-de-contenu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Livres Blancs Gratuits | Act!","item":"http:\/\/products.act.com\/fr\/livres-blancs\/"},{"@type":"ListItem","position":3,"name":"guide du marketing de contenu"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/fr\/#website","url":"https:\/\/products.act.com\/fr\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/products.act.com\/fr\/#organization","name":"Act!","url":"https:\/\/products.act.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/42320"}],"collection":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/comments?post=42320"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/42320\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/41976"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/media?parent=42320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/categories?post=42320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/tags?post=42320"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/folder?post=42320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}