{"id":42317,"date":"2021-12-27T10:16:14","date_gmt":"2021-12-27T10:16:14","guid":{"rendered":"https:\/\/act.com\/?page_id=42317"},"modified":"2023-01-18T12:31:41","modified_gmt":"2023-01-18T19:31:41","slug":"guide-de-creation-du-parcours-d-achat-ideal","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/","title":{"rendered":"Guide de creation du parcours d achat ideal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42317\" class=\"elementor elementor-42317\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af6d496 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af6d496\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56cf8b62\" data-id=\"56cf8b62\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44ba3159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ba3159\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28ca595d\" data-id=\"28ca595d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6953e48f elementor-widget elementor-widget-heading\" data-id=\"6953e48f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0faf122 elementor-widget elementor-widget-text-editor\" data-id=\"0faf122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Ce guide est con\u00e7u pour les chefs d\u2019entreprise qui aspirent \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients et \u00e0 augmenter leurs ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cacbc95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cacbc95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a8c98cb\" data-id=\"6a8c98cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f144f12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f144f12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12d604b7\" data-id=\"12d604b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ad009d elementor-widget elementor-widget-text-editor\" data-id=\"74ad009d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>\u00c0 propos du guide<\/h2><p>Cr\u00e9er le parcours d\u2019achat id\u00e9al ne se fait toutefois pas en un jour. Il est indispensable de d\u00e9terminer d\u2019une part le flux que doivent suivre les clients, et d\u2019autre part d\u2019identifier et d\u2019investir dans les \u00e9tapes qui les m\u00e8neront \u00e0 devenir des clients fid\u00e8les \u00e0 votre marque.<\/p><p>Ce guide vous explique comment y parvenir. Nous y parlons de l\u2019importance du parcours d\u2019achat, des meilleurs moyens de visualisation, des diff\u00e9rentes \u00e9tapes du parcours d\u2019achat et des strat\u00e9gies les plus sophistiqu\u00e9es permettant de cr\u00e9er un parcours d\u2019achat sem\u00e9 de conversions.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4553ca60 elementor-widget elementor-widget-image\" data-id=\"4553ca60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\" class=\"attachment-large size-large wp-image-42015\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2540c2cc\" data-id=\"2540c2cc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62174fc5 elementor-widget elementor-widget-shortcode\" data-id=\"62174fc5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"69179ce0-0027-4198-8f8c-cfc2c6c7b83f\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777490513000-2745521341\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777490513000-2745521341\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b0ecbb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0ecbb5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31eecb46\" data-id=\"31eecb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2a95d5 elementor-widget elementor-widget-spacer\" data-id=\"4c2a95d5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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me facilite \u00e9norm\u00e9ment le travail au quotidien. Le plus gros avantage, c\u2019est de pouvoir arriver au bureau et de trouver mon planning de la journ\u00e9e organis\u00e9 pour moi. Act! me dit quel client appeler \u00e0 quel moment, et m\u00eame ce que je dois lui dire ! \u00bb \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96e7400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96e7400\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d67fe58\" data-id=\"2d67fe58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a036e31 elementor-widget elementor-widget-heading\" data-id=\"a036e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180d470e elementor-widget elementor-widget-text-editor\" data-id=\"180d470e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c76c669 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c76c669\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al Ce guide est con\u00e7u pour les chefs d\u2019entreprise qui aspirent \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients et \u00e0 augmenter leurs ventes. \u00c0 propos du guide Cr\u00e9er le parcours d\u2019achat id\u00e9al ne se fait toutefois pas en un jour. Il est indispensable de d\u00e9terminer [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":41976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al | Livre Blanc Act!<\/title>\n<meta name=\"description\" content=\"Ce guide est con\u00e7u pour les chefs d\u2019entreprise aspirant \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide de creation du parcours d achat ideal\" \/>\n<meta property=\"og:description\" content=\"Ce guide est con\u00e7u pour les chefs d\u2019entreprise aspirant \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/\",\"url\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/\",\"name\":\"Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al | Livre Blanc Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\",\"datePublished\":\"2021-12-27T10:16:14+00:00\",\"dateModified\":\"2023-01-18T19:31:41+00:00\",\"description\":\"Ce guide est con\u00e7u pour les chefs d\u2019entreprise aspirant \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livres Blancs Gratuits | Act!\",\"item\":\"http:\/\/products.act.com\/fr\/livres-blancs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guide de creation du parcours d achat ideal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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