{"id":42290,"date":"2021-12-27T08:05:59","date_gmt":"2021-12-27T08:05:59","guid":{"rendered":"https:\/\/act.com\/?page_id=42290"},"modified":"2023-01-18T12:23:47","modified_gmt":"2023-01-18T19:23:47","slug":"acquisition-client","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/","title":{"rendered":"Acquisition client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42290\" class=\"elementor elementor-42290\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65716b32 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65716b32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580032fc\" data-id=\"580032fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42c3a821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c3a821\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d302977\" data-id=\"5d302977\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d0f9ee elementor-widget elementor-widget-heading\" data-id=\"36d0f9ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Une introduction au concept d\u2019acquisition client<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7776000a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7776000a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-572320a4\" data-id=\"572320a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32612a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32612a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-517e55de\" data-id=\"517e55de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e963fb7 elementor-widget elementor-widget-text-editor\" data-id=\"5e963fb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2><strong>\u00c0 propos du guide<\/strong><\/h2><p>Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie, d\u2019acqu\u00e9rir rapidement de nouveaux clients et de continuellement ajuster votre d\u00e9marche afin de rester comp\u00e9titif.<\/p><p>Il contient en outre des renseignements concernant le RGPD et des astuces permettant d\u2019automatiser une grande partie des processus tout en favorisant l\u2019acquisition et la r\u00e9tention des clients.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f0f32d elementor-widget elementor-widget-image\" data-id=\"17f0f32d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"397\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\" class=\"attachment-large size-large wp-image-42008\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr-300x278.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2108e976\" data-id=\"2108e976\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd0233 elementor-widget elementor-widget-shortcode\" data-id=\"6bd0233\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"bdefb339-b493-4f90-89dc-0f06f7fb310d\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776240918000-4145628027\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776240918000-4145628027\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16085ad5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16085ad5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab9764f\" data-id=\"4ab9764f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233824a9 elementor-widget elementor-widget-spacer\" data-id=\"233824a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1481c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1481c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e563c37\" data-id=\"e563c37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea00d7b elementor-testimonial--layout-image_left elementor-testimonial--align-left quotetestimonial_sect elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"ea00d7b\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tAct! me facilite \u00e9norm\u00e9ment le travail au quotidien. Le plus gros avantage, c\u2019est de pouvoir arriver au bureau et de trouver mon planning de la journ\u00e9e organis\u00e9 pour moi. Act! me dit quel client appeler \u00e0 quel moment, et m\u00eame ce que je dois lui dire ! \u00bb \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49a82f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a82f67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65ff7a8e\" data-id=\"65ff7a8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-575b4158 elementor-widget elementor-widget-heading\" data-id=\"575b4158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a19d554 elementor-widget elementor-widget-text-editor\" data-id=\"3a19d554\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca5fcc3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1ca5fcc3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une introduction au concept d\u2019acquisition client \u00c0 propos du guide Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie, d\u2019acqu\u00e9rir rapidement de nouveaux clients et de continuellement ajuster votre d\u00e9marche afin de rester comp\u00e9titif. Il contient en outre des renseignements concernant le RGPD et des astuces permettant d\u2019automatiser une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":41976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une introduction au concept d\u2019acquisition client | Livre Blanc Act!<\/title>\n<meta name=\"description\" content=\"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquisition client\" \/>\n<meta property=\"og:description\" content=\"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/\",\"url\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/\",\"name\":\"Une introduction au concept d\u2019acquisition client | Livre Blanc Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\",\"datePublished\":\"2021-12-27T08:05:59+00:00\",\"dateModified\":\"2023-01-18T19:23:47+00:00\",\"description\":\"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livres Blancs Gratuits | Act!\",\"item\":\"http:\/\/products.act.com\/fr\/livres-blancs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Acquisition client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/fr\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Une introduction au concept d\u2019acquisition client | Livre Blanc Act!","description":"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Acquisition client","og_description":"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.","og_url":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/","og_site_name":"Act!","article_modified_time":"2023-01-18T19:23:47+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/","url":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/","name":"Une introduction au concept d\u2019acquisition client | Livre Blanc Act!","isPartOf":{"@id":"https:\/\/products.act.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png","datePublished":"2021-12-27T08:05:59+00:00","dateModified":"2023-01-18T19:23:47+00:00","description":"Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie et d\u2019acqu\u00e9rir rapidement de nouveaux clients.","breadcrumb":{"@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/fr\/livres-blancs\/acquisition-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Livres Blancs Gratuits | Act!","item":"http:\/\/products.act.com\/fr\/livres-blancs\/"},{"@type":"ListItem","position":3,"name":"Acquisition client"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/fr\/#website","url":"https:\/\/products.act.com\/fr\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/products.act.com\/fr\/#organization","name":"Act!","url":"https:\/\/products.act.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/42290"}],"collection":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/comments?post=42290"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/42290\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/41976"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/media?parent=42290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/categories?post=42290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/tags?post=42290"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/folder?post=42290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}