{"id":42285,"date":"2021-12-27T07:41:46","date_gmt":"2021-12-27T07:41:46","guid":{"rendered":"https:\/\/act.com\/?page_id=42285"},"modified":"2023-01-18T12:08:51","modified_gmt":"2023-01-18T19:08:51","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42285\" class=\"elementor elementor-42285\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6e50aa topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6e50aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cbc5b0\" data-id=\"4cbc5b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee925c elementor-widget elementor-widget-heading\" data-id=\"1ee925c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que la lead generation\net pourquoi en avez-vous besoin ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9f358b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9f358b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d7a1a3\" data-id=\"5d7a1a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f7aac elementor-widget elementor-widget-text-editor\" data-id=\"f0f7aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Comment r\u00e9aliser 15 000 dollars de vente en une semaine apr\u00e8s le lancement d\u2019un produit dans un secteur tr\u00e8s concurrentiel ?<\/strong>\u00a0L\u2019entrepreneur Ryan Robinson, expert en marketing, a la r\u00e9ponse : le marketing de g\u00e9n\u00e9ration de leads. Le blogueur a expliqu\u00e9 le\u00a0<a href=\"https:\/\/unbounce.com\/lead-generation\/10-creative-lead-gen-examples-sourced-from-marketing-legends\/\" target=\"_blank\" rel=\"noopener\">d\u00e9fi<\/a>\u00a0qu\u2019il s\u2019est lanc\u00e9\u00a0: valider une id\u00e9e d\u2019entreprise en trente jours et pour moins de 500 dollars. L\u2019engouement pour son projet \u00e9tait tel qu\u2019il a cr\u00e9\u00e9 une formation en ligne sur ce sujet, laquelle lui a rapport\u00e9 pas moins de 15 000 dollars de revenu en une semaine, \u00e0 partir des leads g\u00e9n\u00e9r\u00e9s par ce projet !<\/p><h4><strong>Qu&#8217;est-ce que le marketing de lead generation?<\/strong><\/h4><p>Pour comprendre le marketing de lead g\u00e9n\u00e9ration (ou\u00a0<em>g\u00e9n\u00e9ration de leads<\/em>), il est important de pr\u00e9alablement comprendre ce qu\u2019est un lead. Un lead est une personne au sein de votre public cible qui exprime un certain int\u00e9r\u00eat pour votre service ou votre produit, et qui a la possibilit\u00e9 de devenir un client \u00e0 un moment donn\u00e9.\u00a0<strong>Le processus qui consiste \u00e0 faire passer cette personne ou ce lead du statut de \u00ab\u00a0personne int\u00e9ress\u00e9\u00a0\u00bb \u00e0 celui de \u00ab\u00a0client pr\u00eat \u00e0 payer\u00a0\u00bb est connu sous le nom de\u00a0<\/strong><strong>g\u00e9n\u00e9ration de leads<\/strong>.<\/p><p>Le marketing de lead generation commence en attirant et en identifiant vos prospects (ce que l\u2019on appelle l\u2019\u00e9tape de qualification des leads). Cette \u00e9tape est importante car elle vous assure que vos efforts marketing sont concentr\u00e9s sur le groupe ayant la plus forte probabilit\u00e9 d\u2019acheter votre produit. Il existe un tr\u00e8s grand nombre de fa\u00e7ons cr\u00e9atives d\u2019attirer et de qualifier des prospects : pour Ryan Robinson, le processus a d\u00e9but\u00e9 en cr\u00e9ant un d\u00e9fi autour d\u2019une cr\u00e9ation d\u2019entreprise. Lors de ce d\u00e9fi, il a partag\u00e9 les \u00e9tapes franchies pour atteindre son objectif de validation de son projet d\u2019entreprise. Dans ce cas pr\u00e9sent, ses leads \u00e9taient les personnes souhaitant concr\u00e9tiser elles-aussi leur projet d\u2019entreprise. Ces personnes se sont abonn\u00e9es \u00e0 la newsletter d\u00e9di\u00e9e (3 000 abonn\u00e9s en un mois !), ce qui a permis \u00e0 Ryan de communiquer avec le groupe de personnes les plus int\u00e9ress\u00e9es par l\u2019avanc\u00e9e de son projet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92991a7 elementor-widget elementor-widget-image\" data-id=\"92991a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-lead-generation\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-1.png\" class=\"attachment-large size-large wp-image-42584\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-1.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-1-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-1-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-814f55c elementor-widget elementor-widget-text-editor\" data-id=\"814f55c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Comment passer de \u00ab\u00a0prospects qualifi\u00e9s\u00a0\u00bb \u00e0 \u00ab\u00a0clients payants\u00a0\u00bb ?<\/strong><\/h4><p>Une fois que vous commencez \u00e0 g\u00e9n\u00e9rer des leads, l\u2019\u00e9tape suivante du processus est de garder ces prospects engag\u00e9s et int\u00e9ress\u00e9s par votre produit. Le succ\u00e8s des campagnes marketing de g\u00e9n\u00e9ration de leads passe par la diffusion d\u2019informations cl\u00e9s qui maintiennent l\u2019int\u00e9r\u00eat et l&#8217;engagement des leads jusqu\u2019\u00e0 ce qu\u2019ils adoptent votre marque. Il importe d\u2019\u00eatre \u00e0 ce stade suffisamment convaincant, car cela permet d\u2019\u00e9liminer la plupart des freins li\u00e9s \u00e0 l\u2019achat d\u2019un produit ou d\u2019un service.<\/p><p>Que vous le fassiez par l\u2019interm\u00e9diaire de votre propre \u00e9quipe commerciale ou en externalisant ce processus, convertir vos leads en clients payants exige de grands efforts de communication. Pour Ryan, cela signifiait r\u00e9guli\u00e8rement d\u00e9crire comment il utilisait son propre syst\u00e8me reconnu pour valider son projet d\u2019entreprise et comment cela lui a rapport\u00e9 un certain revenu. Dans votre cas, il peut s\u2019agir d\u2019obtenir de votre \u00e9quipe de vente qu\u2019elle nourrisse des prospects par des mises \u00e0 jour r\u00e9guli\u00e8res allant de donn\u00e9es informatives sur le produit \u00e0 des \u00e9tudes de cas sur la fa\u00e7on dont d\u2019autres clients ont tir\u00e9 profit de votre produit.<\/p><p>La perspective d\u2019envoyer r\u00e9guli\u00e8rement des e-mails peut sembler intimidante, mais heureusement nous vivons \u00e0 une \u00e9poque et dans un contexte o\u00f9 le processus de diffusion r\u00e9guli\u00e8re a \u00e9t\u00e9 simplifi\u00e9 gr\u00e2ce \u00e0 des\u00a0<a href=\"https:\/\/www.act.com\/fr\/marketing-automation-pourquoi-est-il-essentiel-au-succes-de-votre-pme\/\">logiciels d\u2019automatisation marketing<\/a>\u00a0tels que Act!. Act! simplifie grandement le processus de g\u00e9n\u00e9ration de leads gr\u00e2ce \u00e0 des fonctionnalit\u00e9s telles que les campagnes automatis\u00e9es. Vous venez de mettre en place votre nouvelle campagne, et chaque nouveau lead que vous recevez re\u00e7oit automatiquement une s\u00e9rie d&#8217;e-mails \u00e0 des intervalles de temps r\u00e9guliers et pr\u00e9d\u00e9termin\u00e9s (jours ou semaines). Vous pouvez alors surveiller de pr\u00e8s l&#8217;engagement de vos leads afin de d\u00e9terminer ceux qui sont sur le point d\u2019\u00eatre convertis et ainsi leur faire parvenir votre offre commerciale tr\u00e8s lucrative.<\/p><h4><strong>Pourquoi le marketing de g\u00e9n\u00e9ration de leads est-il aussi efficace ?<\/strong><\/h4><p>Si vous cherchez, par exemple, \u00e0 am\u00e9liorer vos habitudes alimentaires, quelle est votre probabilit\u00e9 d\u2019acheter impulsivement un programme d\u2019alimentation saine affich\u00e9 \u00e0 c\u00f4t\u00e9 de l\u2019article que vous \u00eates en train de lire sur la g\u00e9n\u00e9ration de leads ? Serez-vous plus enclin \u00e0 acheter ou \u00e0 prendre part \u00e0 un r\u00e9gime au moment o\u00f9 vous en cherchez un, apr\u00e8s avoir d\u00e9couvert un mini-d\u00e9fi gratuit de 3 jours comportant un programme de r\u00e9gime alimentaire t\u00e9l\u00e9chargeable gratuitement ?<\/p><p>Ce type de marketing o\u00f9 de parfaits inconnus vous d\u00e9couvrent et vous contactent par le biais des informations que vous diffusez s\u2019appelle le marketing entrant (inbound marketing). Le marketing entrant est beaucoup plus efficace que le marketing sortant (outbound marketing) : vous \u00e9tablissez le premier contact avec de parfaits inconnus, peu importe leur niveau d\u2019int\u00e9r\u00eat, par le biais de publicit\u00e9s pour vos produits ou vos services. Le blog\u00a0<a href=\"https:\/\/hd.ie\/blog\/why-inbound-marketing-is-more-effective-than-traditional-methods\/\" target=\"_blank\" rel=\"noopener\">Hidden Depth<\/a>\u00a0a constat\u00e9 que l\u2019inbound marketing g\u00e9n\u00e9rait 54% plus de prospects que les strat\u00e9gies outbound marketing. Ceci d\u00e9montre bien, s\u2019il en \u00e9tait encore besoin, l\u2019importance du marketing de g\u00e9n\u00e9ration de leads. Il est donc logique pour les entreprises d\u2019y faire appel, car il n\u2019est plus n\u00e9cessaire de consacrer des efforts marketing \u00e0 convaincre de parfaits inconnus qu\u2019ils ont besoin de votre produit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acf981 elementor-widget elementor-widget-text-editor\" data-id=\"1acf981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><ul><li><a href=\"https:\/\/www.act.com\/fr\/lead-scoring\/\">7 \u00e9tapes pour cr\u00e9er une strat\u00e9gie optimale de lead scoring<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/landing-page-definition\/\">Qu\u2019est-ce qu\u2019une landing page ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/creer-une-landing-page\/\">Comment cr\u00e9er une landing page qui convertit ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/capture-de-leads\/\">Qu\u2019est-ce qu\u2019un formulaire de capture de leads ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/technique-marketing\/\">7 techniques marketing que toutes les PME devraient conna\u00eetre<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a711f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a711f0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9b3417\" data-id=\"f9b3417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acff8a3 elementor-widget elementor-widget-heading\" data-id=\"acff8a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c215d32 elementor-widget elementor-widget-text-editor\" data-id=\"c215d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d8be1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67d8be1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que la lead generation et pourquoi en avez-vous besoin ? Comment r\u00e9aliser 15 000 dollars de vente en une semaine apr\u00e8s le lancement d\u2019un produit dans un secteur tr\u00e8s concurrentiel ?\u00a0L\u2019entrepreneur Ryan Robinson, expert en marketing, a la r\u00e9ponse : le marketing de g\u00e9n\u00e9ration de leads. Le blogueur a expliqu\u00e9 le\u00a0d\u00e9fi\u00a0qu\u2019il s\u2019est lanc\u00e9\u00a0: valider [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce que la lead generation et pourquoi en avez-vous besoin<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi la g\u00e9n\u00e9ration de leads est le fondement m\u00eame de la croissance de votre entreprise etcomment elle impacte votre entreprise.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead generation\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez pourquoi la g\u00e9n\u00e9ration de leads est le fondement m\u00eame de la croissance de votre entreprise etcomment elle impacte votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/lead-generation-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/\",\"url\":\"https:\/\/products.act.com\/fr\/lead-generation\/\",\"name\":\"Qu'est-ce que la lead generation et pourquoi en avez-vous besoin\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/lead-generation-1.png\",\"datePublished\":\"2021-12-27T07:41:46+00:00\",\"dateModified\":\"2023-01-18T19:08:51+00:00\",\"description\":\"D\u00e9couvrez pourquoi la g\u00e9n\u00e9ration de leads est le fondement m\u00eame de la croissance de votre entreprise etcomment elle impacte votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/lead-generation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/lead-generation-1.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/lead-generation-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/lead-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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