{"id":42265,"date":"2021-12-27T05:49:32","date_gmt":"2021-12-27T05:49:32","guid":{"rendered":"https:\/\/act.com\/?page_id=42265"},"modified":"2023-01-19T10:27:20","modified_gmt":"2023-01-19T17:27:20","slug":"processus-de-vente","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/processus-de-vente\/","title":{"rendered":"Processus de vente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42265\" class=\"elementor elementor-42265\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47058917 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47058917\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79bd0d49\" data-id=\"79bd0d49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33073bb2 elementor-widget elementor-widget-heading\" data-id=\"33073bb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Les 7 \u00e9tapes d\u2019un processus<br> de vente efficace<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15aa3b62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15aa3b62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7323b323\" data-id=\"7323b323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53778d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53778d91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1196c02 Fixed_SideBar\" data-id=\"1196c02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ce4dc4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"27ce4dc4\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Pourquoi\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Pourquoi avez-vous besoin d\u2019un processus de vente ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Quest-ce\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Qu'est-ce qu\u2019un processus de vente ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Processus\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Processus de vente ou m\u00e9thodologie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Le_processus\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Le processus de vente en 7 \u00e9tapes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Noubliez\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. N\u2019oubliez pas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e724a7d\" data-id=\"6e724a7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f1f11f elementor-widget elementor-widget-text-editor\" data-id=\"38f1f11f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Ce\u00a0<strong>processus de vente en 7 \u00e9tapes\u00a0<\/strong>vous d\u00e9montre comment faire de vos leads prospectifs des clients fid\u00e8les.<\/p><p>Nous avons divis\u00e9 le processus de vente en \u00e9tapes fonctionnelles et exploitables afin de vous aider \u00e0 am\u00e9liorer votre taux de conversion, \u00e0 augmenter vos revenus et \u00e0 favoriser la croissance de votre entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-77721e3b\" data-id=\"77721e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52ca1b86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ca1b86\" data-element_type=\"section\" id=\"Pourquoi\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1045017f\" data-id=\"1045017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-61ddf15c\" data-id=\"61ddf15c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585db515 elementor-widget elementor-widget-heading\" data-id=\"585db515\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi avez-vous besoin d\u2019un processus de vente ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b1d396 elementor-widget elementor-widget-text-editor\" data-id=\"60b1d396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La principale raison d\u2019instaurer un\u00a0<a href=\"https:\/\/www.act.com\/fr\/comment-mettre-en-place-un-processus-de-vente-standardise\/\">processus de vente standardis\u00e9<\/a>\u00a0est li\u00e9e \u00e0 la\u00a0<strong>coh\u00e9rence<\/strong>.<\/p><p>Les entreprises sont nombreuses \u00e0 commettre l\u2019erreur de lancer une\u00a0<a href=\"\/fr\/plan-de-vente\/\">strat\u00e9gie de vente<\/a>\u00a0sans avoir pr\u00e9alablement d\u00e9fini de processus de vente. Elles pensent qu\u2019une\u00a0<a href=\"https:\/\/www.act.com\/fr\/comment-developper-une-strategie-acquisition-client\/\">strat\u00e9gie d\u2019acquisition de clients<\/a>\u00a0solide suffira, et comptent sur leurs vendeurs pour choisir les\u00a0<a href=\"https:\/\/www.act.com\/fr\/argumentaire-de-vente\/\">techniques de vente et de conversion<\/a>\u00a0qui leur conviennent. Il en r\u00e9sulte souvent des irr\u00e9gularit\u00e9s \u00e0 travers l\u2019entreprise.<\/p><p>Par exemple, quand un client recommande votre entreprise \u00e0 un ami, mais que celui-ci est servi par un autre vendeur, on ne lui offrira peut-\u00eatre pas les m\u00eames avantages ou on lui pr\u00e9sentera peut-\u00eatre les produits diff\u00e9remment.<\/p><p>Ce genre de situation peut facilement mener \u00e0 la perte d\u2019un client ou \u00e0 des avis n\u00e9gatifs sur les r\u00e9seaux sociaux ou sur Internet. L\u2019impact \u00e0 court et \u00e0 long terme sur vos relations client et sur votre image de marque peut \u00eatre consid\u00e9rable.<\/p><p>Un processus de vente standardis\u00e9 permet \u00e0 votre \u00e9quipe commerciale d\u2019am\u00e9liorer ses techniques et ses performances. Il doit \u00eatre mis en place en parall\u00e8le avec votre strat\u00e9gie d\u2019acquisition de clients, et non pas la remplacer.<\/p><p>Essentiel \u00e0 la\u00a0<a href=\"https:\/\/www.act.com\/fr\/satisfaction-client\/\">satisfaction<\/a>\u00a0de vos clients et \u00e0 la conversion de vos leads, le processus de vente rend vos vendeurs plus coh\u00e9rents et structure le flux de vente. Il augmente g\u00e9n\u00e9ralement le taux de conversion, la\u00a0<a href=\"https:\/\/www.act.com\/fr\/strategie-de-fidelisation-client\/\">r\u00e9tention des clients<\/a>\u00a0et bien s\u00fbr, les ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-106ed19\" data-id=\"106ed19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a455761 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a455761\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b0481d8\" data-id=\"6b0481d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-249efefb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"249efefb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24ed990d\" data-id=\"24ed990d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f3e17e9\" data-id=\"f3e17e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497b3237 elementor-widget elementor-widget-text-editor\" data-id=\"497b3237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les entreprises B2B qui d\u00e9finissent un processus de vente formel enregistrent\u00a0<strong>une croissance de 18% de leurs revenus\u00a0<\/strong>par rapport aux entreprises qui n&#8217;en ont pas.\u00a0<sup>1<\/sup><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f35dadb\" data-id=\"f35dadb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496e8980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496e8980\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2233af26\" data-id=\"2233af26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fb3ecaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fb3ecaf\" data-element_type=\"section\" id=\"pourquoi-un-crm-est-il-si-important\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-144d16f5\" data-id=\"144d16f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e01690f\" data-id=\"3e01690f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4829aa62 elementor-widget elementor-widget-text-editor\" data-id=\"4829aa62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En outre, vous b\u00e9n\u00e9ficierez des avantages suivants :<\/p><ul><li><strong>Moins de temps pass\u00e9 \u00e0 prospecter\u00a0<\/strong>: Le processus de vente en sept \u00e9tapes vous permettra de qualifier plus rapidement la compatibilit\u00e9 entre votre entreprise et votre client potentiel.<\/li><\/ul><ul><li><strong>Capacit\u00e9 \u00e0 filtrer les prospects \u00e0 faible potentiel\u00a0<\/strong>: Identifiez efficacement les prospects de qualit\u00e9 tout au long de votre processus de vente.<\/li><\/ul><ul><li><strong>Mieux former les nouvelles recrues\u00a0<\/strong>: Suivre les \u00e9tapes du processus de vente permettra \u00e0 vos nouvelles recrues de s&#8217;immerger dans votre entreprise et d&#8217;affiner leurs\u00a0<a href=\"https:\/\/www.act.com\/fr\/strategie-de-vente\/\">techniques de vente<\/a>\u00a0plus rapidement.<\/li><\/ul><ul><li><strong>Une exp\u00e9rience coh\u00e9rente pour vos clients\u00a0<\/strong>: Cela vous aide \u00e0 construire des relations\u00a0<a href=\"https:\/\/www.act.com\/fr\/experience-client\/\">plus solides et durables<\/a>\u00a0avec eux.<\/li><\/ul><ul><li><strong>Une meilleure fid\u00e9lisation de votre client\u00e8le\u00a0<\/strong>: Une meilleure exp\u00e9rience client peut conduire \u00e0 une plus grande satisfaction et donc \u00e0 augmenter la fid\u00e9lisation de la client\u00e8le.<\/li><\/ul><ul><li><strong>Une augmentation potentielle des revenus\u00a0<\/strong>: Avoir un processus de vente formel vous aidera \u00e0 mieux convertir et vous conduira \u00e0 une croissance coh\u00e9rente et durable de votre entreprise.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ad143e1\" data-id=\"4ad143e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef824ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef824ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55dba76\" data-id=\"55dba76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5bf14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a5bf14\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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.elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c76f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c76f9\" data-element_type=\"section\" id=\"Quest-ce\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f1832d\" data-id=\"2f1832d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63c4a53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c4a53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-376186f\" data-id=\"376186f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8fbd6db\" data-id=\"8fbd6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211037e elementor-widget elementor-widget-heading\" data-id=\"211037e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu\u2019un processus de vente ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648df40 elementor-widget elementor-widget-text-editor\" data-id=\"648df40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un processus de vente est une s\u00e9rie d\u2019instructions \u00e0 l&#8217;attention des vendeurs pour les aider \u00e0 convertir les clients potentiels en acheteurs.<\/p><p>Les sept \u00e9tapes de ce processus de vente, qui s\u00e9pare la strat\u00e9gie de vente en phases faciles \u00e0 suivre, sont couramment adopt\u00e9es en raison de leur taux \u00e9lev\u00e9 de conversion.<\/p><p>Les sept \u00e9tapes sont les suivantes :<\/p><div class=\"container\"><div class=\"col-sm-4\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-922b070\" data-id=\"922b070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa74b17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa74b17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c44c5e0\" data-id=\"c44c5e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f9e2f58\" data-id=\"f9e2f58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f962c34 elementor-widget elementor-widget-text-editor\" data-id=\"f962c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Contact<\/li><li>\u00c9valuation de la compatibilit\u00e9<\/li><li>Analyse du besoin<\/li><li>Discours de vente<\/li><li>Proposition<\/li><li>N\u00e9gociation<\/li><li>Conclusion<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-83f011c\" data-id=\"83f011c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d8568 elementor-widget elementor-widget-image\" data-id=\"25d8568\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"422\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-step-infographic_fr_450.png\" class=\"attachment-large size-large wp-image-42269\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-step-infographic_fr_450.png 420w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-step-infographic_fr_450-300x300.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-step-infographic_fr_450-150x150.png 150w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-567c5a1\" data-id=\"567c5a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53bee40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53bee40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d2c49\" data-id=\"89d2c49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d677ba1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d677ba1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-356134f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"356134f\" data-element_type=\"section\" id=\"Processus\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dde2c5\" data-id=\"9dde2c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ee3afa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee3afa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9a009af\" data-id=\"9a009af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0cc5ddd\" data-id=\"0cc5ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37dd954 elementor-widget elementor-widget-heading\" data-id=\"37dd954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Processus de vente ou m\u00e9thodologie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed8e08 elementor-widget elementor-widget-text-editor\" data-id=\"7ed8e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La distinction entre le processus de vente et la m\u00e9thodologie de vente est importante.<\/p><p>Le\u00a0<strong>processus de vente\u00a0<\/strong>d\u00e9finit les \u00e9tapes \u00e0 suivre pour convertir les leads en clients.<\/p><p>La\u00a0<strong>m\u00e9thodologie de vente<\/strong>\u00a0pr\u00e9cise comment se d\u00e9roule chaque \u00e9tape. La m\u00e9thodologie d\u00e9veloppe les techniques de vente \u00e0 employer et les strat\u00e9gies \u00e0 utiliser \u00e0 chaque \u00e9tape du processus de vente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32fbf4f\" data-id=\"32fbf4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98d3df2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98d3df2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e906b7\" data-id=\"1e906b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86f52f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86f52f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4554a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4554a4d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f60a90\" data-id=\"0f60a90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77451c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77451c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-46f5947\" data-id=\"46f5947\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1a8e385\" data-id=\"1a8e385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc448b0 elementor-widget elementor-widget-heading\" data-id=\"bc448b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une introduction au concept d\u2019acquisition client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b46307 elementor-widget elementor-widget-text-editor\" data-id=\"2b46307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous souhaitez mieux ma\u00eetriser votre start\u00e9gie pour acqu\u00e9rir de nouveaux clients et rester comp\u00e9titif, mais vous ne savez pas par o\u00f9 commencer ? T\u00e9l\u00e9chargez notre guide gratuit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b76f4 elementor-widget elementor-widget-button\" data-id=\"82b76f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/livres-blancs\/acquisition-client\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-590853e\" data-id=\"590853e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-337a23d elementor-widget elementor-widget-image\" data-id=\"337a23d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"397\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\" class=\"attachment-large size-large wp-image-42008\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr-300x278.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae6a7bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae6a7bc\" data-element_type=\"section\" id=\"Le_processus\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ec3e91\" data-id=\"61ec3e91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70e9044a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e9044a\" data-element_type=\"section\" id=\"quels-sont-les-avantages\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2541a39a\" data-id=\"2541a39a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7525a6db\" data-id=\"7525a6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4649e000 elementor-widget elementor-widget-heading\" data-id=\"4649e000\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le processus de vente en 7 \u00e9tapes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58bdee elementor-widget elementor-widget-text-editor\" data-id=\"d58bdee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_cols div-full\"><div class=\"sf_colsOut \"><div id=\"PageLayout_C099_Col00\" class=\"sf_colsIn\"><div class=\"sf_cols container content\"><div class=\"sf_colsOut sf_1col_1_100 \"><div id=\"PageLayout_C100_Col00\" class=\"sf_colsIn sf_1col_1in_100\"><div class=\"sfContentBlock\"><div id=\"Le processus de vente en 7 \u00e9tapes\" class=\"navsectionpage\"><p>Le processus de vente en 7 \u00e9tapes offre un cadre que vos vendeurs pourront suivre. Il est essentiel de le personnaliser en fonction de votre audience afin d\u2019en tirer le meilleur taux de conversion possible. Pour cela, commencez par \u00e9tudier le\u00a0<a href=\"\/fr\/customer-journey-map\/\">parcours d&#8217;achat<\/a>\u00a0de vos clients et, pour chaque \u00e9tape, d\u00e9finissez les raisons qui peuvent les pousser \u00e0 quitter votre entonnoir de vente.<\/p><h4><strong>\u00c9tape 1 : Prise de contact et entretien de la relation<\/strong><\/h4><p>Le processus de vente commence par\u00a0<a href=\"https:\/\/www.act.com\/fr\/lead-generation\/\">la g\u00e9n\u00e9ration de leads<\/a>. La prise de contact varie en fonction du type de marketing (passif ou actif).<\/p><p>L\u2019\u00e9quipe de marketing g\u00e9n\u00e8re g\u00e9n\u00e9ralement les leads avant de les transf\u00e9rer \u00e0 l\u2019\u00e9quipe de vente. Il est aussi possible d\u2019acqu\u00e9rir des clients prospectifs par le biais de r\u00e9seautage, de recommandations ou de prospection par t\u00e9l\u00e9phone. Ces clients prospectifs ont d\u00e9j\u00e0 exprim\u00e9 leur int\u00e9r\u00eat pour votre soci\u00e9t\u00e9 ou leur besoin de prestations comme celles que vous proposez.<\/p><p>Lors de la prise de contact, il faudra poser des questions telles que :<\/p><ul><li>Qui est responsable de la prise de d\u00e9cision dans l&#8217;achat de produit ou de cette prestation ?<\/li><li>\u00c0 quel moment envisagez-vous de changer de fournisseur ?<\/li><li>Quel est le meilleur moment pour discuter de votre demande et vous conseiller sur les meilleures solutions ?<\/li><li>Comment avez-vous entendu parler de notre entreprise ?<\/li><li>\u00c0 quel num\u00e9ro peut-on vous appeler ?<\/li><\/ul><p>Enregistrez les d\u00e9buts de chaque relation client dans votre\u00a0<a href=\"\/fr\/crm-commercial\/\">logiciel de gestion des ventes<\/a>\u00a0afin de contribuer aux efforts de votre \u00e9quipe de marketing.<\/p><h4><strong>\u00c9tape 2 : \u00c9valuation de la compatibilit\u00e9<\/strong><\/h4><p>\u00c9valuez d\u2019abord la probabilit\u00e9 de faire de cet acheteur prospectif un client. Votre soci\u00e9t\u00e9, vos produits et vos prestations r\u00e9pondent-ils aux besoins sp\u00e9cifiques exprim\u00e9s par ce client ? Analysez le budget, les d\u00e9lais, les besoins pr\u00e9cis et toutes les autres exigences, par des questions comme :<\/p><ul><li>Que recherchez-vous dans cette prestation ou ce produit ?<\/li><li>Quelles sont les principales consid\u00e9rations ?<\/li><li>Comment ce produit ou cette prestation serviront-ils votre entreprise ?<\/li><li>Quels \u00e9l\u00e9ments devons-nous prendre en compte pour l\u2019adapter \u00e0 votre entreprise ? (emploi du temps, syst\u00e8mes informatiques, maintenance\u2026)<\/li><\/ul><p>Si vous rencontrez une incompatibilit\u00e9 que vous ne pouvez surpasser, il est probablement recommand\u00e9 de ne pas perdre votre temps et de passer au prospect suivant, qui sera peut-\u00eatre plus prometteur. En prenant note de cette \u00e9tape dans votre logiciel CRM, vous \u00e9tablissez des tendances qui seront utiles dans le choix de vos activit\u00e9s de prospection.<\/p><h4><strong>\u00c9tape 3 : Analyse du besoin<\/strong><\/h4><p>Ce stade vous permet d\u2019\u00e9couter et de comprendre les probl\u00e8mes de votre client afin de d\u00e9terminer comment votre produit ou votre prestation peut y apporter une solution.<\/p><p>L\u2019objectif n&#8217;est pas d\u2019offrir des r\u00e9ponses, mais d\u2019\u00e9couter votre client et de poser des questions ouvertes afin de nourrir la discussion. \u00c0 la fin de cette rencontre, vous aurez un bon aper\u00e7u des probl\u00e8mes rencontr\u00e9s par votre client prospectif et du discours de vente qu\u2019il vous faut d\u00e9velopper pour les r\u00e9soudre.<\/p><p>Posez des questions comme :<\/p><ul><li>Quels produit ou service utilisez-vous actuellement ?<\/li><li>En \u00eates-vous satisfait et qu\u2019aimeriez-vous am\u00e9liorer ?<\/li><li>Quels sont les aspects les plus importants que vous recherchez dans ce type de produit ou service ?<\/li><li>Quels autres produits ou prestations envisagez-vous ?<\/li><li>Avez-vous d\u00e9j\u00e0 rencontr\u00e9 notre entreprise, et qu&#8217;avez-vous pens\u00e9 de nos produits et prestations ?<\/li><\/ul><h4><strong>\u00c9tape 4 : Discours de vente<\/strong><\/h4><p>Ayant ainsi identifi\u00e9 les priorit\u00e9s de l&#8217;acheteur, vous pouvez maintenant personnaliser votre discours de vente en fonction des besoins qu\u2019il a exprim\u00e9s. Votre discours de vente doit viser \u00e0 d\u00e9montrer comment vos marchandises ou services apportent les solutions recherch\u00e9es.<\/p><p>Il doit expliquer chaque fonctionnalit\u00e9 de votre produit ou prestation, suivie des b\u00e9n\u00e9fices qu\u2019on peut en tirer. Ces b\u00e9n\u00e9fices doivent \u00eatre personnalis\u00e9s afin de r\u00e9pondre aux besoins de l&#8217;acheteur ou de sa soci\u00e9t\u00e9.<\/p><p>L\u2019\u00e9tape pr\u00e9c\u00e9dente du processus de vente vous aura pr\u00e9par\u00e9 \u00e0 r\u00e9pondre \u00e0 toutes les objections soulev\u00e9es par le client prospectif.<\/p><h4><strong>\u00c9tape 5 : Proposition<\/strong><\/h4><p>Tout comme l\u2019\u00e9tape du discours de vente, la proposition doit \u00eatre personnalis\u00e9e pour chaque client. Elle doit inclure toutes les informations que vous avez obtenues au cours des \u00e9tapes ant\u00e9rieures, et notamment la fa\u00e7on dont votre produit ou prestation contribuera \u00e0 atteindre ses objectifs.<\/p><p>Il est important de noter et de partager les retours du client \u00e0 ce stade, qui contribueront \u00e0 am\u00e9liorer les arguments de vos vendeurs et du reste de vos \u00e9quipes \u00e0 l&#8217;avenir.<\/p><p>Incluez les \u00e9ch\u00e9ances de livraison dans vos propositions, ainsi que vos tarifs et \u00e9ventuellement les avis de vos autres clients. Prenez note de la date, et pr\u00e9voyez une date de suivi (avec un rappel) pour le cas o\u00f9 le client ne reviendrait pas vers vous apr\u00e8s un certain nombre de jours.<\/p><h4><strong>\u00c9tape 6 : N\u00e9gociation<\/strong><\/h4><p>Il vous faudra peut-\u00eatre modifier votre proposition afin de prendre en compte les exigences suppl\u00e9mentaires du client. Le vendeur tirera parti des connaissances acquises sur l&#8217;acheteur pendant le reste du processus de vente afin de r\u00e9pondre \u00e0 ses objections.<\/p><p>Ne commencez \u00e0 n\u00e9gocier que lorsque vous serez certain que votre client comprend parfaitement les avantages de votre offre. Pour conclure la vente, r\u00e9fl\u00e9chissez \u00e0 ce qui constitue une grande valeur aux yeux du client et un faible co\u00fbt pour vous. Il peut s\u2019agir de livraison rapide, d\u2019un meilleur contrat de maintenance, de plus longues \u00e9ch\u00e9ances de r\u00e8glement ou de r\u00e9siliation simplifi\u00e9e du contrat. Utilisez ces outils de n\u00e9gociation avant de r\u00e9duire vos tarifs.<\/p><p>Au cours de ces discussions, n\u2019h\u00e9sitez pas \u00e0 rappeler les b\u00e9n\u00e9fices de votre produit ou prestation dans le contexte du besoin ou probl\u00e8me du client prospectif.<\/p><h4><strong>\u00c9tape 7 : Conclusion de la vente<\/strong><\/h4><p>La derni\u00e8re \u00e9tape du processus de vente est la conversion d\u2019un prospect en client. Il existe de nombreuses techniques pour fermer une vente.<\/p><p>\u00c0 la fin des discussions, demandez \u00e0 votre client s\u2019il a d&#8217;autres questions. Vous pouvez aussi lui demander s\u2019il souhaite clarifier quoi que ce soit afin d&#8217;assurer que toutes ses questions ont trouv\u00e9 une r\u00e9ponse avant la signature du contrat.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"sf_cols div-full bg_blue\"><div class=\"sf_colsOut \"><div id=\"PageLayout_C160_Col00\" class=\"sf_colsIn\"><div class=\"sf_cols container content\"><div class=\"sf_colsOut sf_1col_1_100 \"><div id=\"PageLayout_C161_Col00\" class=\"sf_colsIn sf_1col_1in_100\"><div class=\"sf_cols row\"><div class=\"sf_colsOut sf_2cols_1_67 col-xs-12 col-sm-12 col-md-8 col-lg-8\"><div id=\"PageLayout_C163_Col00\" class=\"sf_colsIn sf_2cols_1in_67\"><div class=\"sfContentBlock mob-center\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3024874\" data-id=\"3024874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f880ec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f880ec0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f76f82c\" data-id=\"f76f82c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-80e3e71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e3e71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-667ada2\" data-id=\"667ada2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c1c451\" data-id=\"6c1c451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3004da7 elementor-widget elementor-widget-heading\" data-id=\"3004da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi votre \u00e9quipe de vente a-t-elle besoin d\u2019un CRM ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2aa795 elementor-widget elementor-widget-text-editor\" data-id=\"f2aa795\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explorez Act!, d\u00e9couvrez toutes les fonctions du logiciel et comprenez comment il peut contribuer \u00e0 am\u00e9liorer les performances de votre \u00e9quipe de vente et augmenter vos revenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105595a elementor-widget elementor-widget-button\" data-id=\"105595a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essai gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fda0903\" data-id=\"fda0903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf40aca elementor-widget elementor-widget-image\" data-id=\"bf40aca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220.png\" class=\"attachment-large size-large wp-image-30719\" alt=\"showcase of Act! CRM welcome page\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c70ce88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c70ce88\" data-element_type=\"section\" id=\"Noubliez\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248ebdaa\" data-id=\"248ebdaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c51a704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c51a704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-623afe35\" data-id=\"623afe35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7008ba27\" data-id=\"7008ba27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291e38e4 elementor-widget elementor-widget-heading\" data-id=\"291e38e4\" data-element_type=\"widget\" id=\"Step_06\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u2019oubliez pas :<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab59e17 elementor-widget elementor-widget-text-editor\" data-id=\"1ab59e17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prenez note des clients prospectifs qui sortent de votre\u00a0<a href=\"https:\/\/www.act.com\/fr\/exemples-d-entonnoirs-de-vente\/\">entonnoir de vente<\/a>, de l\u2019\u00e9tape \u00e0 laquelle ils en sortent, et des raisons qu\u2019ils expriment. Notez aussi la date de chaque discussion et de chaque \u00e9tape du processus. Ces informations vous indiqueront la dur\u00e9e de chaque vente. Vous pourrez ainsi observer l&#8217;effet du processus de vente sur votre tr\u00e9sorerie, et identifier d\u2019\u00e9ventuelles am\u00e9liorations \u00e0 apporter.<\/p><p>Maintenant que vous avez d\u00e9fini les sept \u00e9tapes de votre processus de vente, vous pouvez commencer \u00e0 les appliquer \u00e0 votre entreprise. V\u00e9rifiez que votre processus inclut\u00a0<strong>la prospection<\/strong>,\u00a0<strong>la connexion<\/strong>,\u00a0<strong>la recherche<\/strong>,\u00a0<strong>la pr\u00e9sentation\u00a0<\/strong>et<strong>\u00a0la conclusion<\/strong>\u00a0et prenez plaisir \u00e0 augmenter vos conversions, votre client\u00e8le et vos revenus.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6b816e75\" data-id=\"6b816e75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12f8796f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12f8796f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad7d17b\" data-id=\"2ad7d17b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a1896de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a1896de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72c6437a\" data-id=\"72c6437a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7738874b elementor-widget elementor-widget-heading\" data-id=\"7738874b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169fa8d3 elementor-widget elementor-widget-text-editor\" data-id=\"169fa8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642dbcf5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"642dbcf5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les 7 \u00e9tapes d\u2019un processus de vente efficace 1. Pourquoi avez-vous besoin d\u2019un processus de vente ? 2. Qu&#8217;est-ce qu\u2019un processus de vente ? 3. Processus de vente ou m\u00e9thodologie 4. Le processus de vente en 7 \u00e9tapes 5. N\u2019oubliez pas Ce\u00a0processus de vente en 7 \u00e9tapes\u00a0vous d\u00e9montre comment faire de vos leads prospectifs des [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Processus de vente en 7 \u00e9tapes pour booster vos ventes | Act!<\/title>\n<meta name=\"description\" content=\"Suivez ce processus de vente en 7 \u00e9tapes pour transformer vos leads en clients fid\u00e8les et booster votre croissance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Processus de vente\" \/>\n<meta property=\"og:description\" content=\"Suivez ce processus de vente en 7 \u00e9tapes pour transformer vos leads en clients fid\u00e8les et booster votre croissance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/processus-de-vente\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T17:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7-step-infographic_fr_450.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/\",\"url\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/\",\"name\":\"Processus de vente en 7 \u00e9tapes pour booster vos ventes | Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7-step-infographic_fr_450.png\",\"datePublished\":\"2021-12-27T05:49:32+00:00\",\"dateModified\":\"2023-01-19T17:27:20+00:00\",\"description\":\"Suivez ce processus de vente en 7 \u00e9tapes pour transformer vos leads en clients fid\u00e8les et booster votre croissance.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/processus-de-vente\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7-step-infographic_fr_450.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7-step-infographic_fr_450.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/processus-de-vente\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Processus de vente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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