{"id":42159,"date":"2021-12-24T05:09:49","date_gmt":"2021-12-24T05:09:49","guid":{"rendered":"https:\/\/act.com\/?page_id=42159"},"modified":"2023-01-18T09:54:02","modified_gmt":"2023-01-18T16:54:02","slug":"exemple-de-plan-marketing","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/","title":{"rendered":"Exemple de plan marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42159\" class=\"elementor elementor-42159\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aae2c3 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aae2c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156e703b\" data-id=\"156e703b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a81b3e4 elementor-widget elementor-widget-heading\" data-id=\"1a81b3e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Un exemple de plan marketing complet et<br>\ngratuit \u00e0 personnaliser<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72bea684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72bea684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea6e0bd\" data-id=\"5ea6e0bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3995e1b1 elementor-widget elementor-widget-text-editor\" data-id=\"3995e1b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Une planification m\u00e9ticuleuse est la cl\u00e9 du succ\u00e8s de vos strat\u00e9gies marketing.<\/strong>\u00a0\u00a0Un mod\u00e8le de plan marketing d\u00e9taill\u00e9 et organis\u00e9 vous permettra de mieux cibler votre public, d\u2019augmenter vos ventes et de maximiser votre marge.<\/p><p>Pour vous aider \u00e0 \u00e9largir votre client\u00e8le et am\u00e9liorer rapidement vos r\u00e9sultats, nous vous offrons aujourd\u2019hui un exemple de plan marketing gratuit. Cliquez simplement sur le bouton \u00ab\u00a0T\u00e9l\u00e9charger\u00a0\u00bb ci-dessous pour acc\u00e9der imm\u00e9diatement \u00e0 un exemple de plan marketing. Il ne vous restera alors plus qu\u2019\u00e0 le compl\u00e9ter selon votre activit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b030111 elementor-widget elementor-widget-image\" data-id=\"b030111\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/fr\/modele-de-plan-marketing\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing.png\" class=\"attachment-large size-large wp-image-42147\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dd7f2a elementor-widget elementor-widget-text-editor\" data-id=\"61dd7f2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Un plan marketing, pour quoi faire ?<\/strong><\/h4><p>Voici quelques-unes des nombreuses raisons qui justifient de r\u00e9diger un plan marketing.<\/p><ol><li><strong>Sp\u00e9cifier vos objectifs<\/strong>\u00a0d\u00e8s le d\u00e9but permet de guider les activit\u00e9s et les objectifs de votre \u00e9quipe.<\/li><li>C&#8217;est un moyen de\u00a0<strong>synchroniser vos processus et les efforts<\/strong>\u00a0de vos \u00e9quipes, afin de maximiser vos chances d\u2019en tirer le meilleur profit.<\/li><li>Vous pourrez ensuite\u00a0<strong>r\u00e9\u00e9valuer votre plan marketing<\/strong>\u00a0r\u00e9guli\u00e8rement et l&#8217;adapter en cons\u00e9quence afin d\u2019obtenir les meilleurs r\u00e9sultats.<\/li><li>Il est \u00e9galement plus facile de contr\u00f4ler les d\u00e9penses et de g\u00e9rer un budget si chaque frais est comptabilis\u00e9.<\/li><li>Un plan marketing vous permettra de d\u00e9terminer l\u2019impact de chaque\u00a0<a href=\"https:\/\/www.act.com\/fr\/technique-marketing\/\">tactique<\/a>\u00a0et strat\u00e9gie, et de prendre vos d\u00e9cisions futures en fonction des r\u00e9sultats.<\/li><\/ol><h4><strong>Attention, tous les plans marketing ne sont pas forc\u00e9ment efficaces !<\/strong><\/h4><p>Un plan marketing mal construit, b\u00e2cl\u00e9 ou trop complexe n\u2019est d\u2019aucune utilit\u00e9. On consid\u00e8re qu\u2019une mauvaise planification est bien souvent la principale cause des campagnes rat\u00e9es. Pour obtenir les r\u00e9sultats d\u00e9sir\u00e9s, il est essentiel de construire un plan marketing structur\u00e9, clair et soign\u00e9.<\/p><p>Bonne nouvelle\u00a0: nous avons fait tout le travail, et nous vous offrons sur un plateau un exemple de plan marketing syst\u00e9matique, clair et facile \u00e0 personnaliser, adapt\u00e9 \u00e0 toutes les entreprises quelle que soit leur taille.<\/p><p>Peu importe la\u00a0<a href=\"https:\/\/www.act.com\/fr\/strategie-marketing\/\">strat\u00e9gie marketing<\/a>\u00a0que vous souhaitez adopter, vous pouvez utiliser et r\u00e9utiliser notre mod\u00e8le du d\u00e9but \u00e0 la fin.<\/p><h4><strong>Que trouverez-vous dans le mod\u00e8le de plan marketing propos\u00e9 par Act! ?<\/strong>\u00a0<\/h4><ol><li><strong>Une page r\u00e9serv\u00e9e \u00e0 la r\u00e9daction du r\u00e9sum\u00e9 op\u00e9rationnel et de la mission d&#8217;entreprise\u00a0:<\/strong>\u00a0cette partie fait office d\u2019introduction et synth\u00e9tise votre organisation, ses objectifs et ses projets.\u00a0<\/li><li><strong>Les objectifs\u00a0:<\/strong>\u00a0il est important de bien d\u00e9finir vos objectifs g\u00e9n\u00e9raux. Comment saurez-vous si ceux-ci sont atteints ? Quelles mesures pouvez-vous mettre en place afin de ne pas d\u00e9vier de ces objectifs ?<\/li><li><strong>L\u2019analyse SWOT\u00a0<\/strong>: c&#8217;est l\u00e0 que vous ajouterez les informations concernant les forces, faiblesses, opportunit\u00e9s et menaces applicables \u00e0 votre entreprise et secteur d\u2019activit\u00e9. Il est important de r\u00e9viser et compl\u00e9ter r\u00e9guli\u00e8rement cette partie du plan marketing. Ce n&#8217;est qu\u2019en comprenant parfaitement vos faiblesses et les menaces qui p\u00e8sent sur votre entreprise que vous pourrez y apporter une solution.<\/li><li><strong>Le march\u00e9 cible<\/strong>\u00a0: il est crucial de d\u00e9finir votre march\u00e9 cible, c\u2019est \u00e0 dire le type de personne repr\u00e9sentant votre client. Aucune strat\u00e9gie marketing ne peut aboutir si elle se base sur un public mal cibl\u00e9.<\/li><li><strong>L\u2019analyse concurrentielle\u00a0:\u00a0<\/strong>qui sont vos concurrents ? Comment vos concurrents ciblent-il le march\u00e9 ? Quelles diff\u00e9rences pouvez-vous apporter ?<\/li><li><strong>La strat\u00e9gie de march\u00e9, les canaux promotionnels, et objectifs marketing\u00a0<\/strong>: dans cette partie du plan marketing, vous pr\u00e9ciserez la d\u00e9marche propos\u00e9e pour atteindre le public cible, ainsi que les canaux promotionnels et les campagnes et initiatives employ\u00e9es par votre \u00e9quipe afin d&#8217;atteindre les objectifs.<\/li><li><strong>Le budget\u00a0:\u00a0<\/strong>il s&#8217;agit de d\u00e9finir le budget r\u00e9serv\u00e9 \u00e0 l\u2019\u00e9quipe marketing afin de lui permettre de mener \u00e0 bien ses projets.\u00a0<\/li><li><strong>Le plan d\u2019action marketing<\/strong>\u00a0: cette planification d\u00e9taill\u00e9e des activit\u00e9s marketing vous permettra de contr\u00f4ler leur progression et de revoir les r\u00e9sultats aux dates donn\u00e9es, afin d&#8217;ajuster, le cas \u00e9ch\u00e9ant, votre strat\u00e9gie.<\/li><li><strong>Un plan marketing enti\u00e8rement personnalisable<\/strong>\u00a0: le mod\u00e8le de plan marketing est enti\u00e8rement personnalisable, et pourra facilement \u00eatre adapt\u00e9 \u00e0 votre image de marque. Ajoutez votre logo, votre adresse, et les images qui correspondent \u00e0 votre entreprise et faites-le circuler \u00e0 vos \u00e9quipes comme n\u2019importe quel autre document interne.<\/li><\/ol><p>Ce mod\u00e8le de plan marketing est incroyablement simple \u00e0 compl\u00e9ter. Mieux encore, il peut s&#8217;adapter au fur et \u00e0 mesure, afin de devenir un plan marketing fluide et flexible qui s\u2019enrichira au m\u00eame rythme que votre entreprise.<\/p><p><a href=\"\/fr\/modele-de-plan-marketing\/\">T\u00e9l\u00e9chargez le mod\u00e8le de plan marketing<\/a>\u00a0et appropriez-vous un plan marketing de qualit\u00e9 capable de booster vos prochaines campagnes, d\u2019augmenter vos chiffres de vente et de faire de vous un leader du march\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719d89c6 elementor-widget elementor-widget-text-editor\" data-id=\"719d89c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><h4><strong>En savoir plus sur la strat\u00e9gie et la planification marketing :<\/strong><\/h4><ul><li><a href=\"\/fr\/strategie-marketing-definition\/\">Strat\u00e9gie marketing : d\u00e9finition et exemples<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/strategie-marketing\/\">Comment d\u00e9velopper une strat\u00e9gie marketing efficace ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/technique-marketing\/\">7 techniques marketing que toutes les PME devraient conna\u00eetre<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/smarketing\/\">Smarketing : le pouvoir de la fusion entre les ventes et le marketing<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e1b76a6 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e1b76a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ed48b1\" data-id=\"68ed48b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52cbbf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52cbbf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9a3dcd4\" data-id=\"9a3dcd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f73ce49 elementor-widget elementor-widget-text-editor\" data-id=\"1f73ce49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: bold;\">MOD\u00c8LE GRATUIT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2d7e59bc\" data-id=\"2d7e59bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674a19d7 elementor-widget elementor-widget-text-editor\" data-id=\"674a19d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N&#8217;oubliez pas votre mod\u00e8le de plan marketing !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-14ce6732\" data-id=\"14ce6732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba708bb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ba708bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/modele-de-plan-marketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd1ee3 elementor-widget elementor-widget-html\" data-id=\"5bd1ee3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n$(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").remove();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3d96a327\" data-id=\"3d96a327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121d635b bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"121d635b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743b9a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743b9a6f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-103d51d7\" data-id=\"103d51d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f611986 elementor-widget elementor-widget-heading\" data-id=\"7f611986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8b3955 elementor-widget elementor-widget-text-editor\" data-id=\"3c8b3955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5177c140 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5177c140\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un exemple de plan marketing complet et gratuit \u00e0 personnaliser Une planification m\u00e9ticuleuse est la cl\u00e9 du succ\u00e8s de vos strat\u00e9gies marketing.\u00a0\u00a0Un mod\u00e8le de plan marketing d\u00e9taill\u00e9 et organis\u00e9 vous permettra de mieux cibler votre public, d\u2019augmenter vos ventes et de maximiser votre marge. Pour vous aider \u00e0 \u00e9largir votre client\u00e8le et am\u00e9liorer rapidement vos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exemple de plan marketing | Mod\u00e8le Act!<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ez facilement un plan marketing en t\u00e9l\u00e9chargez votre exemple de plan marketing d\u00e8s maintenant et augmentez vos revenus.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemple de plan marketing\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ez facilement un plan marketing en t\u00e9l\u00e9chargez votre exemple de plan marketing d\u00e8s maintenant et augmentez vos revenus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T16:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/plan-marketing.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/\",\"url\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/\",\"name\":\"Exemple de plan marketing | Mod\u00e8le Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/plan-marketing.png\",\"datePublished\":\"2021-12-24T05:09:49+00:00\",\"dateModified\":\"2023-01-18T16:54:02+00:00\",\"description\":\"Cr\u00e9ez facilement un plan marketing en t\u00e9l\u00e9chargez votre exemple de plan marketing d\u00e8s maintenant et augmentez vos revenus.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/plan-marketing.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/plan-marketing.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/exemple-de-plan-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exemple de plan marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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