{"id":42146,"date":"2021-12-23T13:14:51","date_gmt":"2021-12-23T13:14:51","guid":{"rendered":"https:\/\/act.com\/?page_id=42146"},"modified":"2023-01-19T14:10:41","modified_gmt":"2023-01-19T21:10:41","slug":"strategie-marketing-definition","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/strategie-marketing-definition\/","title":{"rendered":"strategie marketing definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42146\" class=\"elementor elementor-42146\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59be7e6f topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59be7e6f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fb9b86f\" data-id=\"2fb9b86f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58dd6c07 elementor-widget elementor-widget-heading\" data-id=\"58dd6c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie marketing :<br>\nd\u00e9finition et exemples<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70f5dcad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70f5dcad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23842750\" data-id=\"23842750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60272165 elementor-widget elementor-widget-text-editor\" data-id=\"60272165\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Une strat\u00e9gie marketing est un indicateur de tous les objectifs d\u2019une entreprise<\/strong>\u00a0lorsqu\u2019il s\u2019agit de se promouvoir et de promouvoir un produit ou un service, et de la fa\u00e7on dont ses objectifs vont \u00eatre atteints. Ce document est g\u00e9n\u00e9ralement transform\u00e9 en un document officiel afin que tous les employ\u00e9s puissent en avoir connaissance et comprendre la strat\u00e9gie marketing de l\u2019entreprise.<\/p><p>Une bonne strat\u00e9gie marketing consiste \u00e0 analyser le march\u00e9 sur lequel l\u2019entreprise cherche \u00e0 s\u2019imposer, ses concurrents, leurs clients id\u00e9aux ainsi que plusieurs autres facteurs. Cette strat\u00e9gie s\u2019\u00e9labore sur le long terme, mais elle doit aussi \u00eatre revue p\u00e9riodiquement et mise \u00e0 jour, le cas \u00e9ch\u00e9ant, afin de continuer \u00e0 am\u00e9liorer les r\u00e9sultats.<\/p><h4><strong>Pourquoi votre entreprise a-t-elle besoin d\u2019une strat\u00e9gie marketing ?<\/strong><\/h4><p>Vous pensez peut-\u00eatre que la cr\u00e9ation d\u2019une strat\u00e9gie marketing n\u2019est pas n\u00e9cessaire pour votre entreprise, ou du moins pas encore. Vous pensez qu\u2019il faut tout d\u2019abord s\u2019occuper des fondamentaux, et \u00e9tablir une strat\u00e9gie marketing une fois que vous aurez un budget plus important et un\u00a0<a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/5-ways-to-get-your-first-customer\/239158\" target=\"_blank\" rel=\"noopener\">fichier clients solide<\/a>.<\/p><p>D\u00e9sol\u00e9 de vous l\u2019apprendre, mais il n\u2019est pas possible de recruter des clients sans strat\u00e9gie marketing\u00a0! \u00a0<\/p><p>C\u2019est une erreur commise par beaucoup de nouvelles entreprises. Mais apr\u00e8s avoir lu cet article, nous esp\u00e9rons que vous ne tomberez pas dans ce pi\u00e8ge. Voici quelques raisons pour lesquelles il est si important d\u2019\u00e9tablir, d\u00e8s le d\u00e9but, une strat\u00e9gie marketing\u00a0:<\/p><h4><strong>Elle est votre feuille de route marketing<\/strong><\/h4><p>Aller faire un tour en voiture sans conna\u00eetre votre destination ou votre itin\u00e9raire est vraiment inefficace. Vous allez perdre du temps et gaspiller du carburant, voire vous perdre compl\u00e8tement. Votre strat\u00e9gie marketing est une feuille de route pour votre entreprise et ses efforts en mati\u00e8re de marketing. Sans elle, vous allez gaspiller du temps et des ressources dans des actions qui ne profiteront ni \u00e0 votre entreprise ni \u00e0 ses objectifs.<\/p><p>Dans une strat\u00e9gie marketing, vous d\u00e9finissez vos objectifs et la fa\u00e7on de les atteindre. Cette strat\u00e9gie vous servira de fil conducteur auquel vos employ\u00e9s et vous pourrez toujours vous r\u00e9f\u00e9rer si vous vous sentez perdus. Cette strat\u00e9gie marketing permet de s\u2019assurer que tous les employ\u00e9s de l\u2019entreprise \u0153uvrent dans la m\u00eame direction et surtout savent o\u00f9 ils vont.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d288ea1 elementor-widget elementor-widget-image\" data-id=\"6d288ea1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/fr\/modele-de-plan-marketing\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing.png\" class=\"attachment-large size-large wp-image-42147\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/plan-marketing-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755c3833 elementor-widget elementor-widget-text-editor\" data-id=\"755c3833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Elle recentre vos activit\u00e9s marketing<\/strong><\/h4><p>Les d\u00e9butants en affaires et en marketing ont tendance \u00e0 vouloir en faire trop en m\u00eame temps. Ils pensent qu\u2019ils ont besoin d\u2019\u00eatre pr\u00e9sents sur tous les r\u00e9seaux sociaux, de diffuser des publicit\u00e9s sur toutes les plateformes tout en affinant leurs campagnes e-mails.<\/p><p>Il est pr\u00e9f\u00e9rable de se concentrer sur un nombre plus restreint de\u00a0<a href=\"https:\/\/www.act.com\/fr\/7-techniques-marketing\/\">techniques et de plateformes de marketing<\/a>. Mener une \u00e9tude de march\u00e9 et cr\u00e9er votre strat\u00e9gie vous aide \u00e0 d\u00e9terminer quelles activit\u00e9s et plateformes de marketing seront les plus utiles pour votre marque, afin que vous puissiez investir votre temps et votre budget dans les actions qui toucheront votre public cible.<\/p><h4><strong>Elle vous aide \u00e0 g\u00e9rer votre budget<\/strong><\/h4><p>Dans votre strat\u00e9gie de marketing, vous devez d\u00e9crire\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2017\/05\/02\/6-steps-to-developing-a-small-business-marketing-budget\/?sh=7cadc9d355cc\" target=\"_blank\" rel=\"noopener\">votre budget marketing<\/a>\u00a0et les activit\u00e9s auxquelles vous allez l\u2019affecter. En suivant cette proc\u00e9dure, vous vous assurez de ne pas d\u00e9passer votre budget pour un poste donn\u00e9 tout en n\u2019\u00e9tant plus capable de financer d\u2019autres parties de votre entreprise. Il se peut que vous n\u2019ayez pas un budget marketing cons\u00e9quent, auquel cas vous pouvez vous concentrer sur des activit\u00e9s gratuites comme les\u00a0<a href=\"https:\/\/www.act.com\/fr\/pme-tpe-8-conseils-pour-une-strategie-reussie-sur-les-reseaux-sociaux\/\">r\u00e9seaux sociaux<\/a>\u00a0et le marketing par e-mail. Vous pouvez \u00e9galement vous fixer comme objectif d\u2019investir dans la publicit\u00e9 sur les r\u00e9seaux sociaux plus tard, lorsque vous aurez le budget ad\u00e9quat.<\/p><p>Vous lancez votre entreprise ou vous avez encore du mal \u00e0 recruter votre client\u00e8le ou la d\u00e9velopper ? Une strat\u00e9gie marketing est exactement ce dont vous avez besoin. Si vous \u00eates pr\u00eat \u00e0 vous lancer, lisez notre blog pour apprendre\u00a0<a href=\"https:\/\/www.act.com\/fr\/strategie-marketing\/\">comment d\u00e9velopper une strat\u00e9gie marketing efficace<\/a>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fbcf20 elementor-widget elementor-widget-text-editor\" data-id=\"22fbcf20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><h4><strong>En savoir plus sur la strat\u00e9gie marketing :<\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/fr\/strategie-marketing\/\">Comment d\u00e9velopper une strat\u00e9gie marketing efficace ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/7-techniques-marketing\/\">7 techniques marketing que toutes les PME devraient conna\u00eetre<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/smarketing\/\">Smarketing : le pouvoir de la fusion entre les ventes et le marketing<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/exemple-de-plan-marketing\/\">Un exemple de plan marketing complet et gratuit \u00e0 personnaliser<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f28011 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f28011\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554eeda\" data-id=\"554eeda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-692eef24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"692eef24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3d1b444b\" data-id=\"3d1b444b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30037280 elementor-widget elementor-widget-text-editor\" data-id=\"30037280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: bold;\">MOD\u00c8LE GRATUIT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-61d9864a\" data-id=\"61d9864a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c025504 elementor-widget elementor-widget-text-editor\" data-id=\"3c025504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N&#8217;oubliez pas votre mod\u00e8le de plan marketing !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6588ca70\" data-id=\"6588ca70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579dbfb8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"579dbfb8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/modele-de-plan-marketing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986805f elementor-widget elementor-widget-html\" data-id=\"986805f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n$(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").remove();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7da7472d\" data-id=\"7da7472d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162a53c1 bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"162a53c1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c38e463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c38e463\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a3f7693\" data-id=\"1a3f7693\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-412ad4c4 elementor-widget elementor-widget-heading\" data-id=\"412ad4c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4a42bc elementor-widget elementor-widget-text-editor\" data-id=\"4a4a42bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db50d54 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7db50d54\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie marketing : d\u00e9finition et exemples Une strat\u00e9gie marketing est un indicateur de tous les objectifs d\u2019une entreprise\u00a0lorsqu\u2019il s\u2019agit de se promouvoir et de promouvoir un produit ou un service, et de la fa\u00e7on dont ses objectifs vont \u00eatre atteints. Ce document est g\u00e9n\u00e9ralement transform\u00e9 en un document officiel afin que tous les employ\u00e9s puissent [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie marketing d\u00e9finition<\/title>\n<meta name=\"description\" content=\"Nouveau dans le monde des affaires et du marketing ? 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