{"id":42126,"date":"2021-12-23T11:55:14","date_gmt":"2021-12-23T11:55:14","guid":{"rendered":"https:\/\/act.com\/?page_id=42126"},"modified":"2023-01-18T12:46:46","modified_gmt":"2023-01-18T19:46:46","slug":"livre-blanc-marketing-automation","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/","title":{"rendered":"livre blanc marketing automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"42126\" class=\"elementor elementor-42126\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b224297 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b224297\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510a9f2\" data-id=\"510a9f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4098a14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4098a14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7cd552d\" data-id=\"7cd552d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c349fd0 elementor-widget elementor-widget-heading\" data-id=\"c349fd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Le Guide Complet du Marketing Automation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ab577 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ab577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5560e05\" data-id=\"5560e05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-387d0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387d0a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e9052a\" data-id=\"3e9052a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91a1c92 elementor-widget elementor-widget-text-editor\" data-id=\"91a1c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2><strong>Utilisez-vous un outil de Marketing Automation ?<\/strong><\/h2><p>Si la r\u00e9ponse est non vous passez peut-\u00eatre \u00e0 c\u00f4t\u00e9 d\u2019une opportunit\u00e9. T\u00e9l\u00e9chargez notre e-book pour apprendre comment un syst\u00e8me de marketing automation peut vous aider \u00e0 faire plus avec moins : envoyer des emails automatiquement au bon moment, surveiller en continu les r\u00e9seaux sociaux ou encore collecter des informations sur les visiteurs de votre site internet 24\/7 sans implication humaine.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28da4d elementor-widget elementor-widget-image\" data-id=\"c28da4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"443\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png\" class=\"attachment-large size-large wp-image-41984\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/elementor\/thumbs\/le-guide-complet-du-marketing-automation-pkcxsen1hi5b476vsxqdejau0rx3vabse5vbl7drnc.png 290w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bf41e5\" data-id=\"7bf41e5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269d5d3 elementor-widget elementor-widget-shortcode\" data-id=\"269d5d3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"83338e67-69fa-42ae-acac-19b3dcc5fa2b\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1780235946000-7403536969\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1780235946000-7403536969\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d131ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d131ae\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d570aa\" data-id=\"5d570aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-964f2d6 elementor-widget elementor-widget-spacer\" data-id=\"964f2d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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me facilite \u00e9norm\u00e9ment le travail au quotidien. Le plus gros avantage, c\u2019est de pouvoir arriver au bureau et de trouver mon planning de la journ\u00e9e organis\u00e9 pour moi. Act! me dit quel client appeler \u00e0 quel moment, et m\u00eame ce que je dois lui dire ! \u00bb \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c130a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c130a3c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32e0e287\" data-id=\"32e0e287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a96fda elementor-widget elementor-widget-heading\" data-id=\"56a96fda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5383eeac elementor-widget elementor-widget-text-editor\" data-id=\"5383eeac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e3fbc2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56e3fbc2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Guide Complet du Marketing Automation Utilisez-vous un outil de Marketing Automation ? Si la r\u00e9ponse est non vous passez peut-\u00eatre \u00e0 c\u00f4t\u00e9 d\u2019une opportunit\u00e9. T\u00e9l\u00e9chargez notre e-book pour apprendre comment un syst\u00e8me de marketing automation peut vous aider \u00e0 faire plus avec moins : envoyer des emails automatiquement au bon moment, surveiller en continu [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":41976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Guide Complet du Marketing Automation | Livre Blanc Act!<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 en faire moins gr\u00e2ce au marketing automation: concentrez vous sur votre croissance et laissez les t\u00e2ches r\u00e9p\u00e9titives \u00e0 cet outil.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"livre blanc marketing automation\" \/>\n<meta property=\"og:description\" content=\"Apprenez \u00e0 en faire moins gr\u00e2ce au marketing automation: concentrez vous sur votre croissance et laissez les t\u00e2ches r\u00e9p\u00e9titives \u00e0 cet outil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T19:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\",\"url\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\",\"name\":\"Le Guide Complet du Marketing Automation | Livre Blanc Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png\",\"datePublished\":\"2021-12-23T11:55:14+00:00\",\"dateModified\":\"2023-01-18T19:46:46+00:00\",\"description\":\"Apprenez \u00e0 en faire moins gr\u00e2ce au marketing automation: concentrez vous sur votre croissance et laissez les t\u00e2ches r\u00e9p\u00e9titives \u00e0 cet outil.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Livres Blancs Gratuits | Act!\",\"item\":\"http:\/\/products.act.com\/fr\/livres-blancs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"livre blanc marketing automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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