{"id":41976,"date":"2021-12-23T06:41:56","date_gmt":"2021-12-23T06:41:56","guid":{"rendered":"https:\/\/act.com\/?page_id=41976"},"modified":"2023-01-18T12:19:36","modified_gmt":"2023-01-18T19:19:36","slug":"livres-blancs","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/livres-blancs\/","title":{"rendered":"Livres Blancs Gratuits | Act!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41976\" class=\"elementor elementor-41976\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8570117 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8570117\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274fa8a\" data-id=\"274fa8a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f928719 elementor-widget elementor-widget-heading\" data-id=\"f928719\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Livres Blancs<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a19c9 elementor-widget elementor-widget-heading\" data-id=\"29a19c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez nos livres blancs pour tout savoir sur le CRM, le marketing, et comment dynamiser la croissance de votre entreprise.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a23bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a23bd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e15527\" data-id=\"0e15527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb1b2fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1b2fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d804ec2\" data-id=\"d804ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb492f0 elementor-widget elementor-widget-heading\" data-id=\"fb492f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Guide Complet du Marketing Automation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aea804b\" data-id=\"aea804b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c33f27 elementor-widget elementor-widget-image\" data-id=\"0c33f27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/elementor\/thumbs\/bookico-qn90i3czk4v575uuuetdti0bcwrtwf9gbwql54cg54.png\" title=\"bookico\" alt=\"bookico\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-477a8b7 elementor-widget elementor-widget-image\" data-id=\"477a8b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/elementor\/thumbs\/le-guide-complet-du-marketing-automation-qn90i3d2k0ott429qjm3vd5acjs24qd8nvdho9kpq0.png\" title=\"le-guide-complet-du-marketing-automation\" alt=\"le-guide-complet-du-marketing-automation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb4ec3 elementor-widget elementor-widget-text-editor\" data-id=\"efb4ec3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Utilisez-vous un outil de Marketing Automation ? T\u00e9l\u00e9chargez notre e-book pour apprendre comment un syst\u00e8me de marketing automation peut vous aider \u00e0 faire plus avec moins.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb723f2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bb723f2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-280b1f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"280b1f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d08ad5b\" data-id=\"d08ad5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db49683 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db49683\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cc76666\" data-id=\"cc76666\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd416f elementor-widget elementor-widget-heading\" data-id=\"4dd416f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir la meilleure solution CRM pour votre entreprise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc10407 elementor-widget elementor-widget-image\" data-id=\"fc10407\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"577\" height=\"406\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/how-to-choose-the-best-crmwpthm_fr-1.png\" class=\"attachment-large size-large wp-image-42036\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/how-to-choose-the-best-crmwpthm_fr-1.png 577w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/how-to-choose-the-best-crmwpthm_fr-1-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26f43 elementor-widget elementor-widget-text-editor\" data-id=\"3a26f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez tous les conseils et aspects \u00e0 prendre en consid\u00e9ration pour bien choisir la solution CRM qui vous permettra de trouver de nouveaux leads, assurer un suivi efficace des prospects, et am\u00e9liorer le service client.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bf4ac elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d7bf4ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/comment-choisir-un-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0132162\" data-id=\"0132162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd74381 elementor-widget elementor-widget-heading\" data-id=\"dd74381\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guide complet sur la lead generation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06db851 elementor-widget elementor-widget-image\" data-id=\"06db851\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"527\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generation.png\" class=\"attachment-large size-large wp-image-42043\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generation.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/livre-blanc-lead-generation-244x300.png 244w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c956f elementor-widget elementor-widget-text-editor\" data-id=\"14c956f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce guide pr\u00e9sente les grandes bases de la lead generation et vous donne des techniques que vous pouvez commencer \u00e0 tester d\u00e8s aujourd\u2019hui.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971ad36 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"971ad36\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-lead-generation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-170df4d\" data-id=\"170df4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d1ae5 elementor-widget elementor-widget-heading\" data-id=\"47d1ae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une introduction au concept d\u2019acquisition client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a093541 elementor-widget elementor-widget-image\" data-id=\"a093541\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"397\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png\" class=\"attachment-large size-large wp-image-42008\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custacquisition_lp_banner_fr-300x278.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf9dd8 elementor-widget elementor-widget-text-editor\" data-id=\"ebf9dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce guide vise \u00e0 fournir toutes les informations qui vous permettront de cr\u00e9er votre strat\u00e9gie, d\u2019acqu\u00e9rir rapidement de nouveaux clients et de continuellement ajuster votre d\u00e9marche afin de rester comp\u00e9titif.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45315da elementor-align-center elementor-widget elementor-widget-button\" data-id=\"45315da\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/acquisition-client\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b12d639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b12d639\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c0c212\" data-id=\"5c0c212\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-693bc57 elementor-widget elementor-widget-heading\" data-id=\"693bc57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email marketing : guide des meilleures pratiques pour les PME<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f6427 elementor-widget elementor-widget-image\" data-id=\"98f6427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"406\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketingwpthm_fr.png\" class=\"attachment-large size-large wp-image-42022\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketingwpthm_fr.png 577w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketingwpthm_fr-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49dbd9 elementor-widget elementor-widget-text-editor\" data-id=\"e49dbd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019email marketing est l&#8217;un des outils les plus efficaces pour acc\u00e9l\u00e9rer la croissance de votre entreprise. Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en appliquant les pratiques exemplaires du secteur et en vous \u00e9quipant d\u2019un logiciel d\u2019email marketing performant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0829f4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0829f4e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-685a637\" data-id=\"685a637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8eefe7 elementor-widget elementor-widget-heading\" data-id=\"d8eefe7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">35 questions \u00e0 se poser pour bien choisir son fournisseur Cloud<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4a036 elementor-widget elementor-widget-image\" data-id=\"2e4a036\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"406\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/moving-to-a-cloud-solutionwpthm_fr.png\" class=\"attachment-large size-large wp-image-42050\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/moving-to-a-cloud-solutionwpthm_fr.png 577w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/moving-to-a-cloud-solutionwpthm_fr-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803fc8 elementor-widget elementor-widget-text-editor\" data-id=\"9803fc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le cloud computing est rapidement en passe de s\u2019imposer comme nouveau mode de travail pour beaucoup d\u2019entreprises. M\u00eame si le Saas (Software as a Service) ne convient pas \u00e0 tout le monde, la d\u00e9mocratisation rapide du cloud fait qu\u2019il devient de plus en plus difficile \u00e0 \u00e9viter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195a708 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"195a708\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/bien-choisir-son-fournisseur-cloud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bc1a24c\" data-id=\"bc1a24c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69922f elementor-widget elementor-widget-heading\" data-id=\"e69922f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 \u00e9tapes pour r\u00e9ussir sa campagne emailing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88133f0 elementor-widget elementor-widget-image\" data-id=\"88133f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"406\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-steps-to-email-marketingwpthm_fr.png\" class=\"attachment-large size-large wp-image-42001\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-steps-to-email-marketingwpthm_fr.png 577w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7-steps-to-email-marketingwpthm_fr-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224d018 elementor-widget elementor-widget-text-editor\" data-id=\"224d018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C\u2019est prouv\u00e9, l\u2019email compte parmi les moyens les plus \u00e9conomiques d\u2019atteindre des clients et prospects. Avec une campagne d\u2019email marketing bien \u00e9labor\u00e9e et ex\u00e9cut\u00e9e, vous vous donnez les moyens de cibler les besoins sp\u00e9cifiques de vos clients et d\u2019entretenir d\u2019excellentes relations avec eux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a5a58 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"12a5a58\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/7-etapes-pour-reussir-sa-campagne-emailing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ef8cd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef8cd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-206d1a7\" data-id=\"206d1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39377fb elementor-widget elementor-widget-heading\" data-id=\"39377fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6574984 elementor-widget elementor-widget-image\" data-id=\"6574984\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"417\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png\" class=\"attachment-large size-large wp-image-42015\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/custjourney_lp_banner_fr-1-300x292.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b173e9 elementor-widget elementor-widget-text-editor\" data-id=\"8b173e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce guide est con\u00e7u pour les chefs d\u2019entreprise qui aspirent \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients et \u00e0 augmenter leurs ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da702d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0da702d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/guide-de-creation-du-parcours-d-achat-ideal\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-539d185\" data-id=\"539d185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f880c2e elementor-widget elementor-widget-heading\" data-id=\"f880c2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les CRM peuvent-ils aider les entreprises \u00e0 se conformer au RGPD<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d6679 elementor-widget elementor-widget-image\" data-id=\"d9d6679\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"406\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/gdpr-compliance-and-crm-systemswpthm_fr.png\" class=\"attachment-large size-large wp-image-42029\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/gdpr-compliance-and-crm-systemswpthm_fr.png 577w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/gdpr-compliance-and-crm-systemswpthm_fr-300x211.png 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92aeb89 elementor-widget elementor-widget-text-editor\" data-id=\"92aeb89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce guide a \u00e9t\u00e9 r\u00e9dig\u00e9 dans le but de vous aider \u00e0 comprendre certains concepts cl\u00e9s du RGPD et pour vous fournir des informations sur la fa\u00e7on dont l\u2019utilisation d\u2019un logiciel CRM peut vous aider \u00e0 vous conformer au RGPD.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e18817 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0e18817\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/conformite-rgpd-et-logiciels-crm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51a45e1\" data-id=\"51a45e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890532f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890532f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53e5ae1\" data-id=\"53e5ae1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486204e elementor-widget elementor-widget-heading\" data-id=\"486204e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des questions ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7af930 elementor-widget elementor-widget-heading\" data-id=\"e7af930\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contactez-nous pour en savoir plus sur nos produits ou suivez notre visite guid\u00e9e d'Act!.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f982adb elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"f982adb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/fr\/contact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d91ee0 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7d91ee0\" data-element_type=\"widget\" id=\"custom-visit-guide-btn\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/fr\/ressources\/documentation\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer la visite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Livres Blancs T\u00e9l\u00e9chargez nos livres blancs pour tout savoir sur le CRM, le marketing, et comment dynamiser la croissance de votre entreprise. Le Guide Complet du Marketing Automation Utilisez-vous un outil de Marketing Automation ? T\u00e9l\u00e9chargez notre e-book pour apprendre comment un syst\u00e8me de marketing automation peut vous aider \u00e0 faire plus avec moins. T\u00e9l\u00e9charger [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livres Blancs Gratuits | Act! - Act!<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livres Blancs Gratuits | Act!\" \/>\n<meta property=\"og:description\" content=\"Livres Blancs T\u00e9l\u00e9chargez nos livres blancs pour tout savoir sur le CRM, le marketing, et comment dynamiser la croissance de votre entreprise. Le Guide Complet du Marketing Automation Utilisez-vous un outil de Marketing Automation ? T\u00e9l\u00e9chargez notre e-book pour apprendre comment un syst\u00e8me de marketing automation peut vous aider \u00e0 faire plus avec moins. 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