{"id":41923,"date":"2021-12-22T11:27:19","date_gmt":"2021-12-22T11:27:19","guid":{"rendered":"https:\/\/act.com\/?page_id=41923"},"modified":"2023-01-18T09:37:42","modified_gmt":"2023-01-18T16:37:42","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/email-marketing\/","title":{"rendered":"Qu&#8217;est-ce que l&#8217;email marketing ?| D\u00e9finition par Act!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41923\" class=\"elementor elementor-41923\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da0ffe2 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da0ffe2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc28681\" data-id=\"dc28681\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a43a1e0 elementor-widget elementor-widget-heading\" data-id=\"a43a1e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'email marketing ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbaf155 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbaf155\" data-element_type=\"section\" id=\"qu-est-ce-que-l-email-marketing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a8aeec\" data-id=\"3a8aeec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab37a9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab37a9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9ee6c9c Fixed_SideBar\" data-id=\"9ee6c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b858bf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5b858bf\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#qu-est-ce-que-l-email-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Qu'est-ce que l'email marketing ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#marketing-par-email-definition\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Marketing par email : d\u00e9finition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#les-bonnes-pratiques-de-l-email-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Les bonnes pratiques de l\u2019email marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#comment-choisir-un-logiciel-d-email-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Comment choisir un logiciel d'email marketing ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#automatiser-vos-emails-marketing\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Automatiser vos emails marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#conclusion\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f918f5e\" data-id=\"f918f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1eea9 elementor-widget elementor-widget-heading\" data-id=\"bf1eea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019email marketing, ou e-mailing, est une m\u00e9thode de prospection utilis\u00e9e par les entreprises pour faire la promotion de leurs produits ou prestations. Cette forme de t\u00e9l\u00e9marketing permet \u00e0 l'entreprise de communiquer directement avec les clients, sans interm\u00e9diaires.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdc1b8 elementor-widget elementor-widget-text-editor\" data-id=\"efdc1b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le marketing par email peut servir \u00e0 entretenir une relation avec les leads, \u00e0 convertir les clients potentiels, ou encore \u00e0 garantir une bonne exp\u00e9rience aux clients existants. Voici quelques exemples d\u2019<a href=\"https:\/\/www.act.com\/fr\/l-email-marketing-est-il-mort\/\">email marketing<\/a> que vous aurez peut-\u00eatre rencontr\u00e9s dans votre bo\u00eete de r\u00e9ception.<\/p><ul><li><strong>Les emails de bienvenue :<\/strong> quand un client \u00e9change pour la premi\u00e8re fois avec une soci\u00e9t\u00e9, celle-ci envoie g\u00e9n\u00e9ralement une s\u00e9rie d\u2019emails afin de pr\u00e9senter l\u2019entreprise et ses produits. Par exemple, une entreprise informatique offrant une d\u00e9mo gratuite de son logiciel en profitera pour envoyer des emails visant \u00e0 guider le client dans sa d\u00e9couverte du programme. \u00c0 la fin de la p\u00e9riode gratuite, les emails encourageront plut\u00f4t l\u2019utilisateur \u00e0 acheter le logiciel ou \u00e0 s\u2019abonner au service. Ce type d\u2019email extr\u00eamement cibl\u00e9 se base principalement sur le type d\u2019offre auquel le client prospectif a r\u00e9pondu auparavant.<\/li><li><strong>Les newsletters :<\/strong> les newsletters sont des emails r\u00e9guliers qui pr\u00e9sentent g\u00e9n\u00e9ralement les derni\u00e8res actualit\u00e9s de l\u2019entreprise, et incluent parfois des liens vers le contenu d\u2019un blog ou magazine susceptible d\u2019int\u00e9resser le lecteur. Les newsletters sont un bon moyen de rester en contact avec le march\u00e9 m\u00eame avec un petit budget. Quand un client r\u00e9agit \u00e0 un e-mailing (par exemple, en t\u00e9l\u00e9chargeant un eBook), l&#8217;entreprise peut le transf\u00e9rer vers une liste plus cibl\u00e9e.<\/li><li><strong>Les emails de rappel :<\/strong> les entreprises envoient des rappels aux clients qui n\u2019ont pas \u00e9t\u00e9 jusqu\u2019au bout d\u2019une action. Par exemple, ils peuvent servir \u00e0 rappeler \u00e0 un client de terminer une transaction apr\u00e8s avoir visit\u00e9 un site de commerce en ligne.<\/li><li><strong>Les emails de suivi apr\u00e8s-vente :<\/strong> apr\u00e8s un achat, le fournisseur envoie parfois une s\u00e9rie d\u2019emails afin de mieux informer le client sur le produit qu\u2019il vient d&#8217;acqu\u00e9rir. Les emails de suivi apr\u00e8s-vente sont particuli\u00e8rement importants si votre service est r\u00e9current ou passe par un abonnement, car ils augmentent la valeur per\u00e7ue par le client et la probabilit\u00e9 de fid\u00e9lisation. Les emails de suivi apr\u00e8s-vente peuvent aussi servir \u00e0 vendre des produits d\u00e9riv\u00e9s ou des mont\u00e9es en gamme, ou encore \u00e0 b\u00e9n\u00e9ficier de recommandations.<\/li><li><strong>Les emails de lead nurturing :<\/strong> ces emails entretiennent l\u2019int\u00e9r\u00eat d\u2019un prospect \u00e0 l&#8217;aide de contenu cibl\u00e9 sur le ou les probl\u00e8mes qu\u2019il cherche \u00e0 r\u00e9soudre. Il peut s\u2019agir de liens vers des articles de blog, des livres blancs, ou des guides vid\u00e9o. L\u2019objectif de ces emails est d\u2019offrir au client prospectif des informations utiles, qu\u2019il associera ensuite avec votre marque au moment de devenir client.<\/li><li><strong>Les emails de prospection :<\/strong> il arrive qu\u2019une entreprise envoie des emails de prospection \u00e0 des personnes avec lesquelles elle n\u2019a jamais eu de contact. Ce type de message est g\u00e9n\u00e9ralement le format d\u2019e-mailing le moins efficace. Il peut toutefois donner des r\u00e9sultats, notamment dans un environnement B2B et \u00e0 condition d\u2019\u00eatre envoy\u00e9 depuis une adresse personnelle et d\u2019\u00eatre pr\u00e9cis\u00e9ment cibl\u00e9.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82c0bd7\" data-id=\"82c0bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72cf688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72cf688\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08278cd\" data-id=\"08278cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1447fe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1447fe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8124e04\" data-id=\"8124e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7c0bb61\" data-id=\"7c0bb61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6e5347 elementor-widget elementor-widget-text-editor\" data-id=\"b6e5347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous avez besoin d\u2019aide avec votre marketing par email ? Vous pouvez compter sur Act!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b40871 elementor-widget elementor-widget-heading\" data-id=\"1b40871\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ce guide pr\u00e9cise les sept \u00e9tapes qui vous permettront de lancer une campagne efficace.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a3bca elementor-widget elementor-widget-button\" data-id=\"d8a3bca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/7-etapes-pour-reussir-sa-campagne-emailing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le guide ici<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-259df15\" data-id=\"259df15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1265f elementor-widget elementor-widget-image\" data-id=\"1d1265f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-41930\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5-300x261.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d94b464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d94b464\" data-element_type=\"section\" id=\"marketing-par-email-definition\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54802\" data-id=\"6e54802\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-064342a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"064342a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9f4ebb6\" data-id=\"9f4ebb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c653de3\" data-id=\"c653de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27e491f elementor-widget elementor-widget-text-editor\" data-id=\"27e491f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Marketing par email : d\u00e9finition<\/h2><p>La principale value du marketing par email vient du fait qu\u2019il soit tr\u00e8s efficace sans co\u00fbter cher. Voici quelques-uns de ses principaux avantages.<\/p><h4>Son co\u00fbt peu \u00e9lev\u00e9<\/h4><p>Mis \u00e0 part le co\u00fbt du logiciel que vous utilisez, envoyer des emails \u00e0 votre propre carnet d&#8217;adresses ne co\u00fbte rien. Le retour sur votre investissement ne peut donc \u00eatre que positif. La Direct Marketing Association a m\u00eame estim\u00e9 le retour sur investissement d\u2019un e-mailing \u00e0 <br \/>36 \u20ac pour chaque euro d\u00e9pens\u00e9.<\/p><h4>Sa grande efficacit\u00e9<\/h4><p>Le marketing par email permet de cibler des leads qui ont d\u00e9j\u00e0 exprim\u00e9 un int\u00e9r\u00eat vis-\u00e0-vis de votre entreprise ou produit. Ces leads n\u00e9cessitent bien moins d\u2019entretien que ceux qui ne vous connaissent pas encore. Vous pouvez aussi segmenter les prospects et les clients en fonction de leurs besoins et de leurs centres d\u2019int\u00e9r\u00eat, <a href=\"https:\/\/www.act.com\/fr\/web-tracking\/\">par le suivi d\u2019audience<\/a> , afin de comprendre comment ils r\u00e9agissent \u00e0 vos communications et \u00e0 vos campagnes de g\u00e9n\u00e9ration de leads. Vous pourrez ainsi leur envoyer le type de contenu et les offres les plus \u00e0 m\u00eame de mobiliser leur attention.<\/p><h4>Sa grande flexibilit\u00e9<\/h4><p>La prospection par email est un outil extr\u00eamement flexible, qui trouve sa place \u00e0 toutes les \u00e9tapes de l\u2019entonnoir de vente. D\u00e8s le d\u00e9but du parcours d&#8217;achat, les leads appr\u00e9cieront les renseignements que vous leur proposez pour r\u00e9soudre leur probl\u00e8me ou besoin. Selon le type d\u2019interaction obtenu, vous pouvez ensuite affiner le contenu que vous leur envoyez. Et, alors que le client prospectif se rapproche de la d\u00e9cision d&#8217;achat, vous pouvez lui offrir des promotions ou des remises afin de l\u2019encourager \u00e0 passer \u00e0 l&#8217;action.<\/p><h4>Dans quel cas faut-il \u00e9viter le d\u00e9marchage par email ?<\/h4><p>Si votre principal objectif commercial est d\u2019augmenter le volume de clients cibl\u00e9s, l\u2019e-mailing n\u2019est pas la bonne solution, notamment parce qu\u2019il est indispensable d&#8217;avoir l&#8217;adresse email d\u2019un client potentiel avant de communiquer avec lui. Pour sensibiliser le march\u00e9 ou faire conna\u00eetre votre marque, il est pr\u00e9f\u00e9rable d\u2019utiliser des publicit\u00e9s payantes, de se concentrer sur le r\u00e9f\u00e9rencement naturel ou de publier des articles sur les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2ee15 elementor-widget elementor-widget-image\" data-id=\"df2ee15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"360\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-email-marketing_fr.png\" class=\"attachment-large size-large wp-image-41940\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-email-marketing_fr.png 650w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-email-marketing_fr-300x166.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bec4c3c\" data-id=\"bec4c3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7fc034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7fc034\" data-element_type=\"section\" id=\"les-bonnes-pratiques-de-l-email-marketing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a06a2c4\" data-id=\"a06a2c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-805434c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"805434c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cbe498d\" data-id=\"cbe498d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-efdb87e\" data-id=\"efdb87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9814400 elementor-widget elementor-widget-heading\" data-id=\"9814400\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les bonnes pratiques de l\u2019email marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d431957 elementor-widget elementor-widget-text-editor\" data-id=\"d431957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il existe certaines pratiques qu\u2019il est conseill\u00e9 de suivre dans la pr\u00e9paration de votre strat\u00e9gie de marketing par email. Nous en avons identifi\u00e9 quelques-unes :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a0e59f\" data-id=\"6a0e59f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3acaefb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3acaefb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e617170\" data-id=\"e617170\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73630f2\" data-id=\"73630f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20b751f elementor-widget elementor-widget-heading\" data-id=\"20b751f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation de l\u2019audience cibl\u00e9e et pertinence du contenu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d7d8e elementor-widget elementor-widget-text-editor\" data-id=\"21d7d8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En segmentant votre audience, vous pouvez pr\u00e9parer des campagnes d\u2019e-mailing dont le contenu saura attirer l\u2019int\u00e9r\u00eat de chaque groupe. Vous pouvez qualifier chaque segment en fonction de ses centres d\u2019int\u00e9r\u00eat, mais aussi de son \u00e9volution dans le parcours d\u2019achat.<\/p><p>Prenons l&#8217;exemple d\u2019un vendeur de climatiseurs domestiques ou professionnels. Ce type d\u2019entreprise pourra pr\u00e9parer des campagnes diff\u00e9rentes quand elle s\u2019adresse \u00e0 des particuliers ou \u00e0 des professionnels.<\/p><p>Elle pourra aussi tenir compte des progr\u00e8s de ses destinataires dans l\u2019entonnoir de vente. En d\u00e9but de parcours, les clients r\u00e9pondront probablement mieux \u00e0 la proposition de t\u00e9l\u00e9charger un catalogue, alors que ceux qui envisagent de passer \u00e0 l&#8217;achat sont plus m\u00fbrs et pr\u00eats \u00e0 consulter vos tarifs ou \u00e0 recevoir un devis personnalis\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1617c19\" data-id=\"1617c19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcf4f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcf4f30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de07ec0\" data-id=\"de07ec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39c5cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c5cb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c7eb5b\" data-id=\"5c7eb5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8fdfbed\" data-id=\"8fdfbed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566d4fb elementor-widget elementor-widget-heading\" data-id=\"566d4fb\" data-element_type=\"widget\" id=\"Step_03\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatisation du processus<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb3734 elementor-widget elementor-widget-text-editor\" data-id=\"afb3734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&#8217;automatisation du processus d\u2019e-mailing vous permet de communiquer avec vos acheteurs potentiels au bon moment tout en r\u00e9duisant les t\u00e2ches manuelles et r\u00e9p\u00e9titives effectu\u00e9es par votre personnel. Il vous suffit de configurer les actions qui d\u00e9clencheront les communications, et votre logiciel se chargera du reste. Nous parlerons plus en d\u00e9tail du marketing automation \u00e0 la fin de cet article.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3492b7f\" data-id=\"3492b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae7cc08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae7cc08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcea0f\" data-id=\"efcea0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dd61db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd61db3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-694486e\" data-id=\"694486e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-040ae3a\" data-id=\"040ae3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a73e0c elementor-widget elementor-widget-heading\" data-id=\"2a73e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suivi et modifications<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a842f6 elementor-widget elementor-widget-text-editor\" data-id=\"4a842f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La prospection par email n&#8217;est pas une science exacte. Certains \u00e9l\u00e9ments auront les r\u00e9sultats escompt\u00e9s, et d\u2019autres non. La plupart des solutions d\u2019e-mailing commercial offrent des donn\u00e9es et des outils d\u2019analyse pour vous aider \u00e0 optimiser vos campagnes.<\/p><p>Si l\u2019un de vos emails n\u2019obtient pas le taux d\u2019ouverture attendu, envisagez de modifier l\u2019objet ou de changer l\u2019horaire ou le jour d\u2019envoi. Si le taux de clic d\u2019un message n\u2019est pas suffisamment \u00e9lev\u00e9, modifiez la pr\u00e9sentation ou l\u2019appel \u00e0 l\u2019action (call-to-action, ou CTA).<\/p><p>L\u2019une des meilleures solutions pour am\u00e9liorer vos e-mailings est de passer par une phase de tests A\/B. Celle-ci consiste \u00e0 cr\u00e9er deux versions diff\u00e9rentes du m\u00eame email et \u00e0 les envoyer \u00e0 deux \u00e9chantillons de votre liste afin de voir lequel est le plus efficace.<\/p><p>Le test A\/B est particuli\u00e8rement courant pour ceux qui cherchent \u00e0 augmenter leur taux d\u2019ouverture. R\u00e9digez deux objets diff\u00e9rents pour le m\u00eame email, envoyez les deux versions au m\u00eame nombre de clients, et d\u00e9couvrez imm\u00e9diatement celui qui encourage les destinataires \u00e0 lire l&#8217;email. Pour le reste de la campagne, il ne vous reste plus qu\u2019\u00e0 choisir l\u2019objet qui aura eu le meilleur r\u00e9sultat. Vous pouvez tester les calls-to-action (CTA), l\u2019horaire d\u2019envoi ou les types d\u2019offres de la m\u00eame mani\u00e8re<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7e3b78c\" data-id=\"7e3b78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b7b701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b7b701\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1f99f0\" data-id=\"a1f99f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ffb9b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ffb9b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ea714e7\" data-id=\"ea714e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a08ee7\" data-id=\"5a08ee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a175e elementor-widget elementor-widget-heading\" data-id=\"29a175e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u2019envoyez pas de courriers non sollicit\u00e9s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eec1e elementor-widget elementor-widget-text-editor\" data-id=\"e5eec1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il peut \u00eatre tentant de bombarder fr\u00e9quemment l\u2019int\u00e9gralit\u00e9 de votre liste. C&#8217;est comme \u00e7a que l\u2019on devient spammeur. Contentez-vous d\u2019envoyer des informations \u00e0 ceux qui les trouveront vraiment utiles, en fonction de leurs besoins et de leur progression le long du parcours d&#8217;achat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8d14d35\" data-id=\"8d14d35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bdea5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bdea5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4da4f1\" data-id=\"d4da4f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a7ddae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7ddae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1b5d52\" data-id=\"d1b5d52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-30d27cd\" data-id=\"30d27cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea69888 elementor-widget elementor-widget-text-editor\" data-id=\"ea69888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous voulez en savoir plus sur les bonnes pratiques de l&#8217;email marketing ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de0a5f elementor-widget elementor-widget-text-editor\" data-id=\"8de0a5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce guide contient tout ce qu\u2019il faut savoir sur les m\u00e9thodes de d\u00e9marchage par email permettant de g\u00e9n\u00e9rer des leads et d\u2019augmenter les ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6002524 elementor-widget elementor-widget-button\" data-id=\"6002524\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le guide ici<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5307c55\" data-id=\"5307c55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7057b84 elementor-widget elementor-widget-image\" data-id=\"7057b84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"428\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketing_lp_banner_fr.png\" class=\"attachment-full size-full wp-image-41959\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketing_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/emailmarketing_lp_banner_fr-300x261.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b1270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b1270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb227f2\" data-id=\"eb227f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e1a22a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1a22a\" data-element_type=\"section\" id=\"comment-choisir-un-logiciel-d-email-marketing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-adf005f\" data-id=\"adf005f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c77b31d\" data-id=\"c77b31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba6a15 elementor-widget elementor-widget-heading\" data-id=\"1ba6a15\" data-element_type=\"widget\" id=\"Step_04\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir un logiciel d\u2019email marketing ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef346a elementor-widget elementor-widget-text-editor\" data-id=\"2ef346a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avec tous les produits de marketing et d\u2019e-mailing que l\u2019on trouve sur le march\u00e9, les entreprises n\u2019ont que l\u2019embarras du choix. Pour trouver celui qui sera le plus adapt\u00e9 \u00e0 votre entreprise, tenez compte de plusieurs facteurs :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a5b25a\" data-id=\"6a5b25a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c765cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c765cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5e89ed1\" data-id=\"5e89ed1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6517f31\" data-id=\"6517f31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93bc482 elementor-widget elementor-widget-heading\" data-id=\"93bc482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La taille de votre liste et le volume que vous comptez envoyer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c02f6c elementor-widget elementor-widget-text-editor\" data-id=\"9c02f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les fournisseurs de marketing par e-mailing offrent g\u00e9n\u00e9ralement plusieurs solutions en fonction de la taille de votre base de donn\u00e9es et du volume d\u2019emails que vous comptez envoyer. Assurez-vous de choisir celui qui convient le mieux \u00e0 vos objectifs commerciaux. Si vous voulez allonger votre liste, v\u00e9rifiez d&#8217;abord que votre logiciel r\u00e9pondra \u00e0 vos besoins futurs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f9e26f1\" data-id=\"f9e26f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a47771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a47771\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0bc3fb0\" data-id=\"0bc3fb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-207233c\" data-id=\"207233c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8961135 elementor-widget elementor-widget-heading\" data-id=\"8961135\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le logiciel est-il compatible avec les autres outils que vous utilisez ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8113cbf elementor-widget elementor-widget-text-editor\" data-id=\"8113cbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tVotre plateforme de marketing par e-mailing doit parfaitement s\u2019int\u00e9grer \u00e0 votre flux de travail, notamment des fa\u00e7ons suivantes :<ul><li>En fonctionnant en parall\u00e8le avec votre logiciel CRM, le logiciel peut acc\u00e9der aux renseignements concernant vos clients.<\/li><li>Une bonne int\u00e9gration avec votre bo\u00eete de r\u00e9ception (client email) vous permettra d\u2019importer automatiquement vos contacts.<\/li><li>En acc\u00e9dant aux donn\u00e9es de votre site d\u2019e-commerce, le logiciel vous permettra d&#8217;envoyer des emails aux clients qui abandonnent leur panier.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-66f7c28\" data-id=\"66f7c28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b64f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b64f92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c2b30ef\" data-id=\"c2b30ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-07ba3d6\" data-id=\"07ba3d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da2c6c2 elementor-widget elementor-widget-heading\" data-id=\"da2c6c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est-ce tellement difficile de cr\u00e9er un e-mailing performant ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c46320 elementor-widget elementor-widget-text-editor\" data-id=\"7c46320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour cr\u00e9er une campagne r\u00e9ussie et efficace, rapidement et simplement, ce qu\u2019il vous faut, c\u2019est un bon outil. Certains logiciels sont \u00e9quip\u00e9s de mod\u00e8les d\u2019email pr\u00e9configur\u00e9s si vous manquez d\u2019inspiration. Si vous pr\u00e9f\u00e9rez un plus haut degr\u00e9 de contr\u00f4le, les assistants de conception d\u2019e-mailing vous permettent d\u2019ins\u00e9rer, d\u00e9placer et supprimer des \u00e9l\u00e9ments \u00e0 volont\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8cf987c\" data-id=\"8cf987c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6316839 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6316839\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8491c22\" data-id=\"8491c22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c7a067\" data-id=\"5c7a067\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec8961a elementor-widget elementor-widget-heading\" data-id=\"ec8961a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ces logiciels ont-ils d\u2019autres fonctions ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e594f elementor-widget elementor-widget-text-editor\" data-id=\"52e594f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De nombreuses solutions d\u2019e-mailing promotionnel offrent des fonctionnalit\u00e9s suppl\u00e9mentaires afin de vous aider \u00e0 pr\u00e9parer des campagnes efficaces. Vous trouverez des logiciels qui vous aideront \u00e0 pr\u00e9parer les pages de renvoi, \u00e0 cr\u00e9er des formulaires de g\u00e9n\u00e9ration de leads, et \u00e0 analyser en profondeur les r\u00e9sultats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-12bd324\" data-id=\"12bd324\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09519ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09519ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e5c66f\" data-id=\"4e5c66f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c5b1f3c\" data-id=\"c5b1f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5f9d5 elementor-widget elementor-widget-heading\" data-id=\"fc5f9d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les tarifs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a92124 elementor-widget elementor-widget-text-editor\" data-id=\"5a92124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le prix est \u00e9videmment un facteur important. Pour garantir un RSI positif dans vos efforts commerciaux, vous devez choisir une solution \u00e9conomique contenant toutes les fonctionnalit\u00e9s dont vous avez besoin.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ebadae9\" data-id=\"ebadae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725eb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725eb87\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ca0cf6\" data-id=\"6ca0cf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40044c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40044c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a2055b5\" data-id=\"a2055b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-90f4c8d\" data-id=\"90f4c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2542607 elementor-widget elementor-widget-text-editor\" data-id=\"2542607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Act! associe la gestion clients \u00e0 la puissance du marketing automation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc7c3b elementor-widget elementor-widget-text-editor\" data-id=\"1fc7c3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explorez l&#8217;importance des emails marketing avec un essai gratuit de notre logiciel pendant 14 jours.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc66508 elementor-widget elementor-widget-button\" data-id=\"bc66508\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essai gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-de3b88e\" data-id=\"de3b88e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0130dc elementor-widget elementor-widget-image\" data-id=\"a0130dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220.png\" class=\"attachment-full size-full wp-image-16012\" alt=\"preview of the act! CRM dashboard\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/10\/what-is-crm-feattourprev_021220-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ae8437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae8437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-152878d\" data-id=\"152878d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8df1911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df1911\" data-element_type=\"section\" id=\"automatiser-vos-emails-marketing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb0189b\" data-id=\"eb0189b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b9a9804\" data-id=\"b9a9804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e6db9 elementor-widget elementor-widget-heading\" data-id=\"62e6db9\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatiser vos emails marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b01cc elementor-widget elementor-widget-text-editor\" data-id=\"c1b01cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.act.com\/fr\/automation-marketing-definition\/\">Le marketing automation<\/a>\u00a0vous permet d\u2019automatiser l&#8217;envoi de vos e-mailings. C&#8217;est ce qui permet aux entreprises de communiquer efficacement avec leurs clients, au moment opportun, tout en r\u00e9duisant les t\u00e2ches manuelles effectu\u00e9es par leurs \u00e9quipes marketing. Voici comment vous pouvez automatiser vos e-mailings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2aac073\" data-id=\"2aac073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da170ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da170ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd251a5\" data-id=\"bd251a5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8839a5 elementor-widget elementor-widget-heading\" data-id=\"a8839a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">S\u00e9quences automatis\u00e9es d\u2019e-mailing<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7ef5b elementor-widget elementor-widget-text-editor\" data-id=\"db7ef5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Imaginons que quelqu\u2019un vous demande d&#8217;acc\u00e9der \u00e0 votre eBook. Vous pouvez configurer votre syst\u00e8me pour lui envoyer le lien d\u00e8s que vous recevez la demande, mais aussi pour envoyer des messages de rappel ou d\u2019infos suppl\u00e9mentaires au cours des jours ou semaines suivantes. Automatiser vos emails vous permet d\u2019assurer un bon suivi des leads sans l&#8217;intervention de votre personnel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a3801e\" data-id=\"3a3801e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-042984e elementor-widget elementor-widget-heading\" data-id=\"042984e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Emails bas\u00e9s sur l\u2019interaction des clients<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20bd00 elementor-widget elementor-widget-text-editor\" data-id=\"c20bd00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prenons l&#8217;exemple d\u2019un client qui aurait cliqu\u00e9 sur un lien, dans votre eBook ou ailleurs, menant \u00e0 la page internet affichant vos tarifs. On peut en d\u00e9duire qu\u2019il envisage d\u2019acheter. Si vous avez automatis\u00e9 votre marketing, ce client recevra un email lui proposant un rendez-vous t\u00e9l\u00e9phonique avec un vendeur. Le client peut alors prendre rendez-vous via le logiciel et s\u00e9lectionner l\u2019horaire qui lui convient.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e286aac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e286aac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62c6ca6\" data-id=\"62c6ca6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37a690 elementor-widget elementor-widget-heading\" data-id=\"e37a690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rappels automatiques<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919bc7b elementor-widget elementor-widget-text-editor\" data-id=\"919bc7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quand un client potentiel consulte vos produits en ligne, mais ne va pas jusqu\u2019au bout de son achat, vous aurez pris soin de pr\u00e9parer un email de rappel qui lui sera automatiquement envoy\u00e9 apr\u00e8s une p\u00e9riode pr\u00e9configur\u00e9e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33738e5\" data-id=\"33738e5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c17f9ab elementor-widget elementor-widget-heading\" data-id=\"c17f9ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Assistance apr\u00e8s-vente<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa9567 elementor-widget elementor-widget-text-editor\" data-id=\"dfa9567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le service apr\u00e8s-vente est un \u00e9l\u00e9ment important du processus de vente. Apr\u00e8s une exp\u00e9rience positive, un client accordera une plus grande valeur \u00e0 votre produit et envisagera de revenir vers vous \u00e0 l&#8217;avenir. Il est possible d&#8217;automatiser les emails que vous enverrez \u00e0 vos clients apr\u00e8s un achat afin de les aider \u00e0 en tirer un maximum de b\u00e9n\u00e9fices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a95fe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a95fe6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0bc1af\" data-id=\"f0bc1af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5189c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5189c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ebb3f1\" data-id=\"3ebb3f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4b48aa\" data-id=\"c4b48aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1d1a4 elementor-widget elementor-widget-text-editor\" data-id=\"ef1d1a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous avez des doutes, et vous voulez en savoir plus sur le marketing automation ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc175c2 elementor-widget elementor-widget-text-editor\" data-id=\"fc175c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>T\u00e9l\u00e9chargez notre guide int\u00e9gral sur le Marketing Automation et d\u00e9couvrez comment booster le succ\u00e8s de vos e-mailings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed24688 elementor-widget elementor-widget-button\" data-id=\"ed24688\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger l\u2019eBook<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8408ff\" data-id=\"d8408ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8e3e26 elementor-widget elementor-widget-image\" data-id=\"a8e3e26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/definitiveguidema_lp_banner_fr.png\" class=\"attachment-full size-full wp-image-41952\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/definitiveguidema_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/definitiveguidema_lp_banner_fr-300x261.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49d2fed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49d2fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-063dc74\" data-id=\"063dc74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f0b7e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f0b7e4\" data-element_type=\"section\" id=\"conclusion\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0368a94\" data-id=\"0368a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-894750d\" data-id=\"894750d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfea10f elementor-widget elementor-widget-heading\" data-id=\"cfea10f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd03bb0 elementor-widget elementor-widget-text-editor\" data-id=\"bd03bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Qu\u2019est-ce que l\u2019email marketing ?<\/strong> Le marketing par email est une m\u00e9thode de prospection utilis\u00e9e par les entreprises pour faire la promotion de leurs produits ou prestations.<\/li><li><strong>Pourquoi faire appel au d\u00e9marchage par email ?<\/strong> Le marketing par email est \u00e9conomique, efficace, et adaptable \u00e0 tous les niveaux du parcours d\u2019achat.<\/li><li><strong>Les bonnes pratiques d\u2019email marketing :<\/strong> Segmentez votre liste de contacts afin de n&#8217;envoyer que du contenu parfaitement cibl\u00e9. Automatisez vos processus pour \u00e9viter d\u2019envoyer des courriers ind\u00e9sirables. Surveillez les r\u00e9sultats et modifiez vos emails afin d\u2019optimiser les performances de vos campagnes.<\/li><li><strong>Comment choisir un logiciel d\u2019e-mailing ?<\/strong> Choisissez un programme qui offre les fonctionnalit\u00e9s recherch\u00e9es par vos \u00e9quipes. Veillez \u00e0 choisir une solution adapt\u00e9e au volume de votre liste. Tenez compte des autres logiciels que vous utilisez et du niveau d\u2019int\u00e9gration propos\u00e9.<\/li><li><strong>Qu\u2019est-ce que l\u2019email marketing automatis\u00e9 ? <\/strong> Certaines solutions d&#8217;email marketing proposent des processus automatis\u00e9s. C&#8217;est un excellent moyen de pr\u00e9parer des campagnes efficaces tout en r\u00e9duisant les t\u00e2ches manuelles.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-75ff079\" data-id=\"75ff079\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-138ed69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"138ed69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1e81c5\" data-id=\"e1e81c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-80c9fea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80c9fea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-776511b\" data-id=\"776511b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9441543 elementor-widget elementor-widget-heading\" data-id=\"9441543\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05602c6 elementor-widget elementor-widget-text-editor\" data-id=\"05602c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2dcbf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c2dcbf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que l&#8217;email marketing ? 1. Qu&#8217;est-ce que l&#8217;email marketing ? 2. Marketing par email : d\u00e9finition 3. Les bonnes pratiques de l\u2019email marketing 4. Comment choisir un logiciel d&#8217;email marketing ? 5. Automatiser vos emails marketing 6. Conclusion L\u2019email marketing, ou e-mailing, est une m\u00e9thode de prospection utilis\u00e9e par les entreprises pour faire la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce que l&#039;email marketing ?| D\u00e9finition par Act!<\/title>\n<meta name=\"description\" content=\"Cet article vous explique ce qu&#039;est l&#039;email marketing, pourquoi vous devriez l&#039;utiliser et comment choisir le bon logiciel d&#039;email marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que l&#039;email marketing ?| D\u00e9finition par Act!\" \/>\n<meta property=\"og:description\" content=\"Cet article vous explique ce qu&#039;est l&#039;email marketing, pourquoi vous devriez l&#039;utiliser et comment choisir le bon logiciel d&#039;email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T16:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/\",\"url\":\"https:\/\/products.act.com\/fr\/email-marketing\/\",\"name\":\"Qu'est-ce que l'email marketing ?| D\u00e9finition par Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png\",\"datePublished\":\"2021-12-22T11:27:19+00:00\",\"dateModified\":\"2023-01-18T16:37:42+00:00\",\"description\":\"Cet article vous explique ce qu'est l'email marketing, pourquoi vous devriez l'utiliser et comment choisir le bon logiciel d'email marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/7stepsemarketing_lp_banner_fr903aafe796e1633a9d88ff00001e67f5.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu&#8217;est-ce que l&#8217;email marketing ?| D\u00e9finition par Act!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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