{"id":41904,"date":"2021-12-22T10:24:38","date_gmt":"2021-12-22T10:24:38","guid":{"rendered":"https:\/\/act.com\/?page_id=41904"},"modified":"2023-01-17T13:07:01","modified_gmt":"2023-01-17T20:07:01","slug":"definition-marketing-de-contenu","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/","title":{"rendered":"D\u00e9finition marketing de contenu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41904\" class=\"elementor elementor-41904\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6665a3 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6665a3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8f31d\" data-id=\"1f8f31d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b65471 elementor-widget elementor-widget-heading\" data-id=\"0b65471\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition du marketing de contenu :\nDe quoi s\u2019agit-il et pourquoi est-ce essentiel pour votre entreprise ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa49eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa49eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8931a03\" data-id=\"8931a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc88fd elementor-widget elementor-widget-text-editor\" data-id=\"5fc88fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Vous envisagez de vous lancer dans le marketing de contenu ? Si c\u2019est le cas, sachez, vous n\u2019\u00eates pas seul : un rapport publi\u00e9 en 2018 par <a href=\"https:\/\/themanifest.com\/content-marketing\/blog\/how-businesses-use-content-marketing\" target=\"_blank\" rel=\"noopener\">The Manifest<\/a> r\u00e9v\u00e8le que 53 % des entreprises consacrent du temps et de l\u2019argent au marketing de contenu.<\/p><p>Avant de commencer, il peut \u00eatre utile d\u2019en savoir un peu plus. Dans cet article, nous chercherons \u00e0 d\u00e9finir le marketing de contenu, ainsi que ses avantages et nous vous offrirons quelques exemples de marketing de contenu.<\/p><h2>D\u00e9finition du marketing de contenu :\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 de quoi s\u2019agit-il ?<\/h2><p><em>Le marketing de contenu consiste \u00e0 cr\u00e9er du contenu en ligne pour aider \u00e0 promouvoir une entreprise et ses produits. <\/em><\/p><p>Le contenu ne fait g\u00e9n\u00e9ralement pas directement la promotion de la marque. Il est plut\u00f4t con\u00e7u pour offrir de la valeur aux lecteurs. Cela peut se faire en proposant une solution \u00e0 un probl\u00e8me que les lecteurs peuvent rencontrer, en leur fournissant des informations utiles, ou simplement en les divertissant.<\/p><p>Le marketing de contenu peut prendre de nombreuses formes. Certains des types de contenu les plus populaires sont les articles de blogs, les vid\u00e9os et les \u00e9tudes de cas. Le marketing de contenu peut cependant peut cependant prendre d\u2019autres formes comme par exemple des applications, des jeux, ainsi que des \u00e9tudes et des formations.<\/p><h2>Quels sont les avantages du marketing de\u00a0 \u00a0 contenu ?<\/h2><p>Nombreuses sont les raisons pour lesquelles une entreprise peut souhaiter se lancer dans le marketing de contenu. En voici quelques-unes :<\/p><ul><li>Le marketing de contenu <strong>augmente la visibilit\u00e9 de votre marque<\/strong>. Par exemple, lorsque les utilisateurs partagent votre contenu sur les r\u00e9seaux sociaux, citent votre \u00e9tude dans un article ou consultent votre article de blog sur un moteur de recherche.<\/li><li>Il est possible de se lancer dans le marketing de contenu avec un <strong>budget restreint<\/strong>, ce qui signifie que vous produisez le contenu vous-m\u00eame. Les co\u00fbts peuvent augmenter selon le type de contenu que vous souhaitez produire et si vous avez besoin de faire appel \u00e0 des comp\u00e9tences externes.<\/li><li>Le marketing de contenu peut vous aider dans <strong>vos efforts de branding<\/strong>. Par exemple, la production de rapports analytiques sur les tendances dans votre secteur d\u2019activit\u00e9 vous aidera \u00e0 vous positionner en tant qu\u2019autorit\u00e9 incontournable.<\/li><li>Les marques peuvent utiliser le marketing de contenu pour aider le client <strong>\u00e0 prendre la d\u00e9cision d\u2019acheter leur produit<\/strong>. Cela peut \u00eatre accompli en produisant du contenu avec des informations sur les solutions apport\u00e9es par les entreprises ou en utilisant du contenu pour g\u00e9n\u00e9rer des leads.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8ebf1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8ebf1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdbbc5c\" data-id=\"fdbbc5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6bffe elementor-widget elementor-widget-text-editor\" data-id=\"3c6bffe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Exemples de marketing de contenu<\/h2><p>Un des avantages ind\u00e9niables du marketing de contenu est que vous pouvez utiliser le format qui correspond le mieux \u00e0 vos objectifs de marketing et \u00e0 vos sp\u00e9cificit\u00e9s, tout en s\u2019adressant \u00e9galement \u00e0 votre public. Voici quelques fa\u00e7ons essentielles de mettre \u00e0 profit le marketing de contenu.<\/p><h4>L\u2019optimisation des moteurs de recherche<\/h4><p>Le marketing de contenu est souvent utilis\u00e9 pour ses avantages en mati\u00e8re de r\u00e9f\u00e9rencement (SEO). En cr\u00e9ant des articles de blog ou des pages Web qui r\u00e9pondent \u00e0 des requ\u00eates de recherche courantes li\u00e9es \u00e0 votre produit, vous appara\u00eetrez dans les moteurs de recherche lorsque les utilisateurs rechercheront votre solution.<\/p><p>Observez les r\u00e9sultats quand vous cherchez \u00ab\u00a0Comment m\u00e9diter\u00a0\u00bb sur Google. L\u2019un des premiers liens \u00e0 appara\u00eetre est un guide de m\u00e9ditation \u00e9crit par Headspace, une application de m\u00e9ditation.<\/p><p>Lorsque vous cliquez sur le lien, vous obtenez non seulement un guide de m\u00e9ditation tr\u00e8s utile, mais vous faites \u00e9galement connaissance avec <a href=\"https:\/\/www.headspace.com\/meditation\/how-to-meditate\" target=\"_blank\" rel=\"noopener\">Headspace<\/a>. \u00c0 l\u2019avenir, si vous d\u00e9cidez de poursuivre votre voyage dans le monde de la m\u00e9ditation, vous pourrez vous souvenir de Headspace et t\u00e9l\u00e9charger l\u2019application.<\/p><h4>Cr\u00e9er votre cr\u00e9dibilit\u00e9 sur le march\u00e9<\/h4><p>Les entreprises peuvent utiliser le marketing de contenu pour renforcer leur cr\u00e9dibilit\u00e9 dans leur secteur. En produisant du contenu en mettant \u00e0 profit son expertise, ses donn\u00e9es et les connaissances auxquelles elle a acc\u00e8s, une entreprise peut bien souvent se positionner en tant qu\u2019experte dans un domaine donn\u00e9.<\/p><p>La soci\u00e9t\u00e9 d\u2019expertise comptable PricewaterCoopers le fait \u00e0 un niveau incroyablement \u00e9lev\u00e9. Elle a r\u00e9cemment publi\u00e9 le \u00ab\u00a0Global Crisis Survey 2019\u00a0\u00bb. Dans ce rapport, un tr\u00e8s grand nombre de dirigeants d\u2019entreprises du monde entier ont \u00e9t\u00e9 interview\u00e9s, engendrant ainsi une tr\u00e8s grande diversit\u00e9 de contenus, avec notamment des blogs, des vid\u00e9os, des jeux-questionnaires et un PDF.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-41914 size-full\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png\" alt=\"\" width=\"940\" height=\"529\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png 940w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1-768x432.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p><h4>Cr\u00e9er des leads<\/h4><p>De nombreuses entreprises utilisent le marketing de contenu pour g\u00e9n\u00e9rer des leads. Une fa\u00e7on courante d\u2019y parvenir consiste \u00e0 cr\u00e9er du contenu pertinent et de le distribuer en \u00e9change des coordonn\u00e9es d\u2019un client potentiel.<\/p><p>C\u2019est ainsi que nous proc\u00e9dons chez Act!. Si vous souhaitez en savoir plus sur l\u2019automatisation du marketing, vous pouvez <a href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\">t\u00e9l\u00e9charger notre excellent eBook<\/a> sur ce th\u00e8me.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-41907 size-full\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation6abb99e796e1633a9d88ff00001e67f5.png\" alt=\"\" width=\"1346\" height=\"688\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation6abb99e796e1633a9d88ff00001e67f5.png 1346w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation6abb99e796e1633a9d88ff00001e67f5-300x153.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation6abb99e796e1633a9d88ff00001e67f5-1024x523.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/le-guide-complet-du-marketing-automation6abb99e796e1633a9d88ff00001e67f5-768x393.png 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\" \/><\/p><p>Afin d\u2019utiliser au mieux le contenu pour cr\u00e9er des leads, les informations doivent \u00eatre suffisamment utiles pour que les clients souhaitent fournir leurs informations de contact. En r\u00e8gle g\u00e9n\u00e9rale, cela signifie que ce contenu doit \u00eatre plus approfondi que de simples articles de blog.<\/p><p>Cette approche rapide a permis de vous familiariser avec le marketing de contenu. Si vous souhaitez plus d\u2019informations sur ce sujet, consultez notre guide pour <a href=\"https:\/\/www.act.com\/fr\/strategie-de-marketing-de-contenu\/\">cr\u00e9er une strat\u00e9gie de marketing de contenu<\/a> ou de marketing de contenu vid\u00e9o imparable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbc2d6 elementor-widget elementor-widget-image\" data-id=\"7fbc2d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/fr\/calendrier-editorial-telecharger\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/calendrier-editorial.png\" class=\"attachment-large size-large wp-image-41397\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/calendrier-editorial.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/calendrier-editorial-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/calendrier-editorial-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa3fdc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa3fdc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b38fa\" data-id=\"13b38fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360e7bf elementor-widget elementor-widget-text-editor\" data-id=\"360e7bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>En savoir plus sur le marketing de contenu :<\/h4><ul><li><a href=\"https:\/\/www.act.com\/fr\/strategie-de-marketing-de-contenu\/\">Comment d\u00e9velopper une strat\u00e9gie de marketing de contenu imbattable<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/calendrier-editorial\/\">Un calendrier \u00e9ditorial d\u00e9taill\u00e9 pour 2020 (et toutes nos instructions pour s\u2019en servir)<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01a502b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01a502b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf69ecf\" data-id=\"cf69ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee2f2de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee2f2de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9db62d3\" data-id=\"9db62d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be92b6d elementor-widget elementor-widget-heading\" data-id=\"be92b6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8651465 elementor-widget elementor-widget-text-editor\" data-id=\"8651465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-702b4ef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"702b4ef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span 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Vous envisagez de vous lancer dans le marketing de contenu ? Si c\u2019est le cas, sachez, vous n\u2019\u00eates pas seul : un rapport publi\u00e9 en 2018 par The Manifest r\u00e9v\u00e8le que 53 % des entreprises consacrent du temps [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition marketing de contenu<\/title>\n<meta name=\"description\" content=\"Retrouvez dans cet article la d\u00e9finition du marketing de contenu, ainsi que ses avantages et quelques exemples de marketing de contenu.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9finition marketing de contenu\" \/>\n<meta property=\"og:description\" content=\"Retrouvez dans cet article la d\u00e9finition du marketing de contenu, ainsi que ses avantages et quelques exemples de marketing de contenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T20:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/\",\"url\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/\",\"name\":\"D\u00e9finition marketing de contenu\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png\",\"datePublished\":\"2021-12-22T10:24:38+00:00\",\"dateModified\":\"2023-01-17T20:07:01+00:00\",\"description\":\"Retrouvez dans cet article la d\u00e9finition du marketing de contenu, ainsi que ses avantages et quelques exemples de marketing de contenu.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/wp-content\/uploads\/2021\/12\/what-is-content-marketing-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/definition-marketing-de-contenu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9finition marketing de contenu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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