{"id":41889,"date":"2021-08-06T10:33:12","date_gmt":"2021-08-06T10:33:12","guid":{"rendered":"https:\/\/act.com\/7-step-sales-process\/"},"modified":"2023-01-17T07:38:56","modified_gmt":"2023-01-17T14:38:56","slug":"automation-marketing-definition","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/automation-marketing-definition\/","title":{"rendered":"Qu&#8217;est-ce que le marketing automation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41889\" class=\"elementor elementor-41889 elementor-2889\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8941c8 topSection elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8941c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e677a8\" data-id=\"0e677a8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c2f1e Fixed_SideBar elementor-widget elementor-widget-heading\" data-id=\"23c2f1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le marketing automation ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e3e61 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"23e3e61\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDMxMjQsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir la vid\u00e9o<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d5bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d5bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7640b21\" data-id=\"7640b21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd782b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd782b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f7eb1a7 Fixed_SideBar\" data-id=\"f7eb1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf1aa6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7bf1aa6\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Qu\u2019est-ce que vous pouvez faire avec le marketing automation ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_02\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Quels sont les avantages du marketing automation ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_03\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. \u00c0 qui profite le marketing automation ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_04\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Comment r\u00e9ussir l\u2019automatisation de son marketing ?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Step_05\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Comment choisir la meilleure solution de marketing automation pour <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f5cd9c\" data-id=\"6f5cd9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b358094 elementor-widget elementor-widget-text-editor\" data-id=\"b358094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>L&#8217;automatisation du marketing est le processus qui permet, \u00e0 l\u2019aide d\u2019un logiciel, d\u2019automatiser les activit\u00e9s marketing \u2014 du premier contact avec un lead jusqu\u2019\u00e0 l&#8217;assistance client apr\u00e8s-vente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456d5dc elementor-widget elementor-widget-text-editor\" data-id=\"456d5dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C&#8217;est ce qui permet aux entreprises d\u2019avancer le plus efficacement possible \u00e0 travers les \u00e9tapes de l\u2019entonnoir de vente, et de les adapter aux donn\u00e9es obtenues sur les consommateurs.<\/p><p>Avant de vous plonger dans l&#8217;article, visionnez la vid\u00e9o qui explique le processus d\u2019automatisation du marketing et les b\u00e9n\u00e9fices qu\u2019il peut avoir pour\u00a0<a href=\"https:\/\/www.act.com\/fr\/processus-de-vente\/\">votre force de ventes.<\/a>..<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a448d elementor-widget elementor-widget-image\" data-id=\"61a448d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDMxMjQsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"462\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/wima-featvid-thmb-wplaybtn_102819.png\" class=\"attachment-large size-large wp-image-43055\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/wima-featvid-thmb-wplaybtn_102819.png 820w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/wima-featvid-thmb-wplaybtn_102819-300x169.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/wima-featvid-thmb-wplaybtn_102819-768x433.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465828d elementor-widget elementor-widget-text-editor\" data-id=\"465828d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardez la vid\u00e9o pour en savoir plus<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dda8abf\" data-id=\"dda8abf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cac231f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cac231f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc3033f\" data-id=\"dc3033f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f492cfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f492cfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cfb6f1c\" data-id=\"cfb6f1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fed084\" data-id=\"1fed084\" data-element_type=\"column\" step_01=\"\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-099c29b elementor-widget elementor-widget-heading\" data-id=\"099c29b\" data-element_type=\"widget\" id=\"Step_01\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que vous pouvez faire avec le marketing automation ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e974c3 elementor-widget elementor-widget-text-editor\" data-id=\"0e974c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\">Les outils d\u2019automatisation du marketing peuvent vous aider \u00e0 rationaliser tout votre processus de communication. Chaque action s&#8217;effectue automatiquement, au moment jug\u00e9 le plus opportun, augmentant ainsi vos chances de g\u00e9n\u00e9rer de nouveaux leads et de les convertir en acheteurs. D&#8217;autre part, votre \u00e9quipe marketing, lib\u00e9r\u00e9e des t\u00e2ches r\u00e9p\u00e9titives, peut se consacrer \u00e0 des projets plus importants.<\/p><p dir=\"ltr\">Automatiser son marketing consiste en trois grands points :<\/p><h4><strong>Cibler le client individuellement avec la strat\u00e9gie de communication la plus adapt\u00e9e<\/strong><\/h4><p dir=\"ltr\">Le marketing automation vous permet de cibler chaque client en lui envoyant le contenu le plus int\u00e9ressant selon son identit\u00e9 et le type de discussions et de contacts qu\u2019il a eu avec votre entreprise. De cette fa\u00e7on, chaque lead re\u00e7oit le contenu le plus \u00e0 m\u00eame de surmonter les obstacles qui s\u2019opposent \u00e0 sa conversion, une m\u00e9thode bien plus efficace que celle qui consiste \u00e0 envoyer des emails en masse et dont l&#8217;efficacit\u00e9 reste \u00e0 prouver.<\/p><p dir=\"ltr\">Voici un exemple de cette strat\u00e9gie :<\/p><ol><li>Un client prospectif visite votre site internet et remplit un formulaire lui permettant de t\u00e9l\u00e9charger un eBook.<\/li><li>Votre syst\u00e8me de marketing automation lui envoie automatiquement l\u2019eBook par email.<\/li><li>Le client clique sur le lien pour le t\u00e9l\u00e9charger, puis sur celui qui le m\u00e8ne \u00e0 vos tarifs \u00e0 l\u2019int\u00e9rieur de cet ebook. Pourtant, il ne va pas plus loin.<\/li><li>Votre syst\u00e8me lui envoie alors, automatiquement, un email pour lui proposer de prendre un rendez-vous t\u00e9l\u00e9phonique avec l\u2019un de vos vendeurs pour en parler.<\/li><li>Il remplit le formulaire et propose un horaire qui lui convient.<\/li><li>L\u2019un de vos vendeurs re\u00e7oit une alerte afin de contacter le client au moment pr\u00e9vu.<\/li><\/ol><h4><strong>Identifier les leads les plus prometteurs<\/strong><\/h4><p dir=\"ltr\">Les logiciels de marketing automation attribuent \u00e0 chaque client potentiel un score, en fonction de la probabilit\u00e9 d\u2019achat. Vous pouvez pr\u00e9programmer une action en fonction de chaque score, ainsi que le score minimum \u00e0 partir duquel un lead est transf\u00e9r\u00e9 vers votre \u00e9quipe de vente.<\/p><p dir=\"ltr\">Par exemple, vous pouvez d\u00e9cider qu\u2019un client potentiel qui aura ouvert tous vos emails, r\u00e9serv\u00e9 une place dans votre prochain webinaire et visit\u00e9 la page des tarifs sur votre site internet est consid\u00e9r\u00e9 comme m\u00fbr, alors qu\u2019un client qui n\u2019ouvre que certains de vos emails et ne visite jamais votre site internet ne fait pas preuve d\u2019un int\u00e9r\u00eat suffisamment important.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b02107 elementor-widget elementor-widget-image\" data-id=\"3b02107\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/warm-lead-vs-cold-lead_fr_2-1024x538.jpg\" class=\"attachment-large size-large wp-image-43064\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/warm-lead-vs-cold-lead_fr_2-1024x538.jpg 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/warm-lead-vs-cold-lead_fr_2-300x158.jpg 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/warm-lead-vs-cold-lead_fr_2-768x403.jpg 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/warm-lead-vs-cold-lead_fr_2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c4f76 elementor-widget elementor-widget-text-editor\" data-id=\"85c4f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Segmenter votre base de donn\u00e9es<\/strong><\/h4><p dir=\"ltr\">Les plateformes de marketing automation vous aident \u00e0 mieux segmenter votre base de donn\u00e9es et \u00e0 choisir vos strat\u00e9gies de communication en fonction du segment cibl\u00e9. Les segments peuvent se baser sur la situation g\u00e9ographique, sur les pages visit\u00e9es ou encore sur les pr\u00e9f\u00e9rences d\u2019achat exprim\u00e9es.<\/p><p dir=\"ltr\">Par exemple, un cabinet comptable offrant des services de conseil fiscal, de bilan comptable ou de gestion des salaires pourra segmenter ses clients prospectifs en fonction des pages visit\u00e9es sur son site internet : un lead qui a consult\u00e9 la page concernant la gestion des fiches de paye recevra ainsi le contenu concernant ce m\u00eame type de services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ebdb78\" data-id=\"7ebdb78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60158c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60158c9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30a51a0\" data-id=\"30a51a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f545cd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f545cd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0f47359\" data-id=\"0f47359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06cce7f\" data-id=\"06cce7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d78424 elementor-widget elementor-widget-text-editor\" data-id=\"2d78424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez le marketing automation en action<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724ed6b elementor-widget elementor-widget-text-editor\" data-id=\"724ed6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Essayez graruitement Act! et d\u00e9couvrez le marketing automation de vos propres yeux.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a80ce elementor-widget elementor-widget-button\" data-id=\"28a80ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explorez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-15ebae9\" data-id=\"15ebae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab9124 elementor-widget elementor-widget-image\" data-id=\"1ab9124\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"585\" height=\"369\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-feattourprev_021220-1.png\" class=\"attachment-large size-large wp-image-43072\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-feattourprev_021220-1.png 585w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-crm-feattourprev_021220-1-300x189.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9711989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9711989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47dcfc2\" data-id=\"47dcfc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9375488 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9375488\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8d6b78b\" data-id=\"8d6b78b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1f7c340\" data-id=\"1f7c340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176bc10 elementor-widget elementor-widget-heading\" data-id=\"176bc10\" data-element_type=\"widget\" id=\"Step_02\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages du marketing automation ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e82c70 elementor-widget elementor-widget-text-editor\" data-id=\"8e82c70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automatiser son marketing apporte des avantages vari\u00e9s, notamment pour l\u2019\u00e9quipe de communication. Nous en avons r\u00e9capitul\u00e9 quelques-uns :<\/p><h4><strong>Des leads plus solides<\/strong><\/h4><p>Automatiser son marketing est un moyen de renforcer vos leads, de deux mani\u00e8res. Tout d\u2019abord, en attribuant un score aux leads il devient facile d\u2019\u00e9carter les leads qui ne sont pas pr\u00eats des leads les plus prometteurs et de n\u2019envoyer \u00e0 votre \u00e9quipe de vente que ces derniers.<\/p><p>De plus, un syst\u00e8me automatis\u00e9 de suivi des leads vous permettra de mieux visualiser les attentes, formul\u00e9es ou non, de vos clients ainsi que les probl\u00e8mes qu\u2019ils cherchent \u00e0 r\u00e9soudre. Enfin, quand l\u2019un de vos vendeurs contacte un client prospectif, il a acc\u00e8s \u00e0 toutes les donn\u00e9es le concernant : le type de contenu qu\u2019il a t\u00e9l\u00e9charg\u00e9, les emails qu\u2019il a re\u00e7us, etc.<\/p><h4><strong>Le timing id\u00e9al<\/strong><\/h4><p>Chacun sait qu\u2019en marketing, le moment opportun a une importance cruciale. \u00c0 moins d\u2019automatiser son marketing, il est pourtant quasiment impossible d\u2019agir au bon moment.<\/p><p>Imaginez le propri\u00e9taire d\u2019un caf\u00e9 qui souhaiterait am\u00e9liorer ses points de vente. En arrivant sur votre site internet pour y lire une \u00e9tude de cas, il h\u00e9site sur les avantages du logiciel que vous proposez, et finit par se diriger vers un concurrent. Il est alors trop tard pour le contacter. Un syst\u00e8me de marketing automatis\u00e9 lui aurait automatiquement envoy\u00e9 des informations suppl\u00e9mentaires pour l\u2019aider dans son choix, et lui aurait propos\u00e9 de prendre rendez-vous avec l\u2019un de vos vendeurs.<\/p><h4><strong>Des \u00e9tapes optimis\u00e9es<\/strong><\/h4><p>Automatiser votre marketing permet de guider vos clients prospectifs \u00e0 travers les \u00e9tapes les plus appropri\u00e9es de l\u2019entonnoir de vente, en se basant sur des donn\u00e9es tir\u00e9es de transactions historiques pour mieux comprendre les relations entre vos clients et votre entreprise en amont d\u2019une vente. C&#8217;est ce type de renseignements qui permet de construire un processus plus efficace et d&#8217;augmenter les ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c76f8 elementor-widget elementor-widget-image\" data-id=\"79c76f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/marketing-automation-before-and-after_fr-1024x538.jpg\" class=\"attachment-large size-large wp-image-43079\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/marketing-automation-before-and-after_fr-1024x538.jpg 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/marketing-automation-before-and-after_fr-300x158.jpg 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/marketing-automation-before-and-after_fr-768x403.jpg 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/marketing-automation-before-and-after_fr.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c5ff14b\" data-id=\"c5ff14b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dffc78c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dffc78c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24550b0\" data-id=\"24550b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3f23a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f23a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0c5707f\" data-id=\"0c5707f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c661563\" data-id=\"c661563\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-862aec9 elementor-widget elementor-widget-heading\" data-id=\"862aec9\" data-element_type=\"widget\" id=\"Step_03\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 qui profite le marketing automation ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698a905 elementor-widget elementor-widget-text-editor\" data-id=\"698a905\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&#8217;automatisation du marketing est utilis\u00e9e par toutes sortes d\u2019entreprises, quels que soient leur taille ou leur secteur d&#8217;activit\u00e9. On compte, parmi les abonn\u00e9s \u00e0 Act!, des entreprises exer\u00e7ant dans la finance, la sant\u00e9, l\u2019immobilier, les produits pharmaceutiques, et bien d\u2019autres. Toutes ces entreprises tirent parti du marketing automation dans le cadre d\u2019un\u00a0<a href=\"https:\/\/www.act.com\/fr\/processus-de-vente\/\">processus de vente<\/a>, lequel inclut g\u00e9n\u00e9ralement :<\/p><ul><li>Un processus de marketing passif, permettant aux clients de prendre un premier contact.<\/li><li>Des emails marketing.<\/li><li>Du mat\u00e9riel contribuant au processus de vente, publi\u00e9 par votre entreprise ou non.<\/li><li>Un processus de vente en ligne.<\/li><\/ul><p>Pour en savoir plus sur le marketing automation, lisez\u00a0<a href=\"https:\/\/www.act.com\/fr\/temoignages\/\">les t\u00e9moignages\u00a0<\/a>de nos clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-09b55e3\" data-id=\"09b55e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b94c1fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b94c1fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9585b29\" data-id=\"9585b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f02f67b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f02f67b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6657a80\" data-id=\"6657a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a2f9846\" data-id=\"a2f9846\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad7f5f elementor-widget elementor-widget-text-editor\" data-id=\"3ad7f5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les entreprises qui automatisent leur marketing observent en moyenne\u00a0<strong>451 %\u00a0<\/strong><strong>d\u2019augmentation\u00a0<\/strong>de leads pr\u00e9-qualifi\u00e9s<sup>1<\/sup>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec9693a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec9693a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b35776b\" data-id=\"b35776b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94d93b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d93b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0340f24\" data-id=\"0340f24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2dc9c57\" data-id=\"2dc9c57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecf76f8 elementor-widget elementor-widget-heading\" data-id=\"ecf76f8\" data-element_type=\"widget\" id=\"Step_04\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9ussir l\u2019automatisation de son marketing ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da56afd elementor-widget elementor-widget-text-editor\" data-id=\"da56afd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Comprenez votre processus de vente<\/strong><\/p><p>L&#8217;automatisation de votre marketing d\u00e9pendra de votre processus de vente. Les entreprises dont le cycle de vente implique des interactions r\u00e9guli\u00e8res avec le client en b\u00e9n\u00e9ficieront puisqu\u2019elles pourront automatiser chaque \u00e9tape. Les secteurs dont le cycle est plus court ont \u00e9galement \u00e0 y gagner. Pour envoyer un email \u00e0 un client et lui rappeler qu\u2019il a laiss\u00e9 des produits dans son panier par exemple. L\u2019important est de comprendre comment votre processus de vente contribue \u00e0 la conversion de vos leads en clients.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed9c3f elementor-widget elementor-widget-text-editor\" data-id=\"fed9c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Apprenez \u00e0 conna\u00eetre vos clients<\/strong><\/p><p>L\u2019automatisation du marketing passe par la personnalisation de l\u2019entonnoir de vente, en fonction des contacts que vous avez eu avec vos clients. Pour \u00eatre efficace, elle doit passer par la parfaite connaissance de vos clients et de ce qu\u2019ils recherchent en venant vers vous.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74deb02 elementor-widget elementor-widget-text-editor\" data-id=\"74deb02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>D\u00e9finissez votre strat\u00e9gie<\/strong><\/p><p>Les entreprises qui r\u00e9ussissent l\u2019automatisation de leur marketing ont d\u2019abord pris le temps d\u2019\u00e9tudier les \u00e9tapes par lesquelles leurs clients doivent passer, et leur motivation pour avancer dans l\u2019entonnoir. Avant d&#8217;automatiser votre marketing, vous devez comprendre ce que veulent vos clients.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5d2d0 elementor-widget elementor-widget-text-editor\" data-id=\"0e5d2d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Cr\u00e9ez le mat\u00e9riel requis<\/strong><\/p><p>Pour parfaitement automatiser votre marketing, il faut avoir \u00e0 votre disposition le mat\u00e9riel qui influencera vos clients prospectifs, tel que des articles de blog, des vid\u00e9os ou des eBooks. Peut-\u00eatre avez-vous d\u00e9j\u00e0 pr\u00e9par\u00e9 ces outils, auquel cas ils pourront \u00eatre repris dans votre marketing automation, ou peut-\u00eatre vous faudra-t-il cr\u00e9er un contenu pr\u00e9vu \u00e0 cet effet.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f4d14 elementor-widget elementor-widget-text-editor\" data-id=\"b0f4d14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\"><strong>Communiquez avec vos acteurs internes<\/strong><\/p><p>Une bonne strat\u00e9gie d\u2019automatisation du marketing doit tenir compte de l\u2019exp\u00e9rience de toutes les \u00e9quipes qui travaillent dans votre entreprise. Les \u00e9quipes de ventes doivent communiquer r\u00e9guli\u00e8rement avec le service marketing afin de partager les informations telles que le type de lead qui se convertit le mieux, et de contribuer ainsi aux bar\u00e8mes d&#8217;attribution d\u2019un score \u00e0 un lead. Le service client, de son c\u00f4t\u00e9, peut fournir des retours tr\u00e8s utiles concernant les difficult\u00e9s rencontr\u00e9es par les clients.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbc4fc elementor-widget elementor-widget-text-editor\" data-id=\"1fbc4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sf_colsOut sf_2cols_1_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col00\" class=\"sf_colsIn sf_2cols_1in_50\"><div class=\"sfContentBlock\"><div class=\"sf_colsOut sf_2cols_2_50 col-xs-12 col-sm-12 col-md-6 col-lg-6\"><div id=\"PageLayout_C056_Col01\" class=\"sf_colsIn sf_2cols_2in_50\"><div class=\"sfContentBlock\"><p class=\"heading\">Testez votre nouvelle strat\u00e9gie<\/p><p>Tout ne s\u2019arr\u00eate pas \u00e0 la cr\u00e9ation de campagnes automatis\u00e9es. Il vous faudra ensuite analyser et tester votre nouvelle strat\u00e9gie afin de v\u00e9rifier qu\u2019elle est aussi efficace que possible. Les donn\u00e9es et outils de mesure tels que les taux de clic et de conversion, le temps pass\u00e9 sur chaque page ou le taux de t\u00e9l\u00e9chargement d\u2019un document contribuent tous \u00e0 d\u00e9couvrir les \u00e9ventuels trous noirs o\u00f9 se perdent des clients. Pour mieux comparer les r\u00e9sultats, utilisez la m\u00e9thode de tests A\/B.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ce171 elementor-widget elementor-widget-image\" data-id=\"b6ce171\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"422\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-ma-6-benefits_fr.png\" class=\"attachment-large size-large wp-image-43088\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-ma-6-benefits_fr.png 1000w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-ma-6-benefits_fr-300x127.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/what-is-ma-6-benefits_fr-768x324.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-573bbd3\" data-id=\"573bbd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3306f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3306f3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5bab8f\" data-id=\"d5bab8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bc3c31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc3c31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-aedc942\" data-id=\"aedc942\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-744e0b6\" data-id=\"744e0b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c77388 elementor-widget elementor-widget-text-editor\" data-id=\"9c77388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous avez plus de questions sur le Marketing Automation ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ce219 elementor-widget elementor-widget-text-editor\" data-id=\"23ce219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>T\u00e9l\u00e9chargez le guide complet de l\u2019automatisation du marketing o\u00f9 tous les points ci-dessus sont approfondis en d\u00e9tail.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f31db elementor-widget elementor-widget-button\" data-id=\"63f31db\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le guide<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-34c908e\" data-id=\"34c908e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483b203 elementor-widget elementor-widget-image\" data-id=\"483b203\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/whatisma_lp_banner_fr.png\" class=\"attachment-large size-large wp-image-43096\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/whatisma_lp_banner_fr.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/whatisma_lp_banner_fr-300x261.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2660db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2660db9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-759b63e\" data-id=\"759b63e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b425efc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b425efc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-414db50\" data-id=\"414db50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17d46bc\" data-id=\"17d46bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a72c09e elementor-widget elementor-widget-heading\" data-id=\"a72c09e\" data-element_type=\"widget\" id=\"Step_05\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir la meilleure solution de marketing automation pour mon entreprise ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4b507 elementor-widget elementor-widget-text-editor\" data-id=\"8f4b507\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comme dans tout investissement, il est essentiel de s\u2019assurer que votre outil de marketing automation sera adapt\u00e9 \u00e0 votre mod\u00e8le commercial. Voici quelques \u00e9l\u00e9ments \u00e0 prendre en compte :<\/p><h4><strong>Fonctionnalit\u00e9s<\/strong><\/h4><p>V\u00e9rifiez que le logiciel envisag\u00e9 ouvre les fonctionnalit\u00e9s qui vous int\u00e9ressent. Formulez clairement vos objectifs, et assurez-vous que le syst\u00e8me vous permettra de les atteindre.<\/p><h4><strong>Int\u00e9gration et compatibilit\u00e9<\/strong><\/h4><p>Votre outil de marketing automatis\u00e9 doit \u00eatre compatible avec les autres logiciels utilis\u00e9s par vos \u00e9quipes. La majorit\u00e9 des solutions offrent un grand choix d\u2019int\u00e9grations, mais il est important de v\u00e9rifier que le produit choisi est compatible avec vos autres logiciels.<\/p><h4><strong>Formation<\/strong><\/h4><p>Automatiser votre marketing est un processus relativement simple une fois que l\u2019on a compris le fonctionnement du syst\u00e8me. Une p\u00e9riode d&#8217;apprentissage est toutefois in\u00e9vitable, et c\u2019est pourquoi les meilleurs syst\u00e8mes proposent des solutions pour vous aider, ainsi que vos \u00e9quipes, \u00e0 tirer le meilleur parti de votre nouveau logiciel. Ces outils de formations peuvent passer par des bases de connaissance en ligne, des tutoriels vid\u00e9o, voire des formations en personne.<\/p><h4><strong>Service client<\/strong><\/h4><p>En plus de la formation de d\u00e9part, le service client offert par le fournisseur est un aspect essentiel : c\u2019est gr\u00e2ce \u00e0 lui que vous trouverez facilement les r\u00e9ponses \u00e0 vos questions ou la solution aux probl\u00e8mes qui pourront survenir.<\/p><h4><strong>Mise \u00e0 l\u2019\u00e9chelle<\/strong><\/h4><p>Il est important de choisir un outil d\u2019automatisation du marketing compatible avec vos objectifs de croissance. Dans la plupart des cas, les fournisseurs proposent plusieurs types de plans qui vous permettront d\u2019augmenter la capacit\u00e9 du logiciel \u00e0 l&#8217;avenir.<\/p><h4><strong>Co\u00fbt<\/strong><\/h4><p>Les tarifs constituent le dernier facteur d\u00e9cisif. Votre budget vous permet-il d\u2019acc\u00e9der aux fonctions qui vous int\u00e9ressent ? Existe-t-il une solution moins ch\u00e8re ? M\u00e9fiez-vous des frais suppl\u00e9mentaires et parfois cach\u00e9s, qui risquent d&#8217;augmenter consid\u00e9rablement le co\u00fbt global du projet et que vous serez forc\u00e9s de payer apr\u00e8s avoir investi dans une installation sp\u00e9cifique.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-57a692f\" data-id=\"57a692f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0207b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0207b54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c060bc\" data-id=\"2c060bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-178f347\" data-id=\"178f347\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0fdaf3 elementor-widget elementor-widget-heading\" data-id=\"a0fdaf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d090a elementor-widget elementor-widget-text-editor\" data-id=\"e6d090a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voil\u00e0 ce qu\u2019il faut retenir \u00e0 propos du marketing automation :<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Qu&#8217;est-ce que le marketing automation ?&nbsp;<\/strong>Le marketing automation utilise un logiciel pour automatiser vos activit\u00e9s promotionnelles et faire avancer vos clients dans l&#8217;entonnoir de vente.<\/li>\n<li><strong>Quels sont les avantages du marketing automation ?<\/strong>&nbsp;Automatiser son marketing permet de prendre soin et de mieux segmenter son march\u00e9 cible, en cr\u00e9ant un bar\u00e8me pour noter les prospects. L\u2019entreprise peut ainsi optimiser les \u00e9tapes qui feront avancer leurs clients dans l\u2019entonnoir de vente.<\/li>\n<li><strong>Les avantages du marketing automation :<\/strong>&nbsp;L\u2019automatisation du marketing permet aux entreprises de pr\u00e9parer et d\u2019ex\u00e9cuter la meilleure strat\u00e9gie possible, d\u2019augmenter les ventes et de lib\u00e9rer leurs \u00e9quipes marketing pour effectuer des t\u00e2ches plus importantes.<\/li>\n<li><strong>\u00c0 qui profite le marketing automation ?&nbsp;<\/strong>Toute entreprise, quelle que soit sa taille, son mod\u00e8le commercial (B2B ou B2C) ou le secteur dans lequel elle op\u00e8re, peut trouver des avantages \u00e0 automatiser son marketing.<\/li>\n<li><strong>Comment r\u00e9ussir l\u2019automatisation de son marketing ?&nbsp;<\/strong>Pour r\u00e9ussir l\u2019automatisation de votre marketing, il faut avoir une strat\u00e9gie clairement d\u00e9finie et une excellente connaissance de vos produits et de vos clients. Il est \u00e9galement important de continuellement tester et adapter vos processus.<\/li>\n<li><strong>Comment choisir la meilleure solution de marketing automation pour mon&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; entreprise ?&nbsp;<\/strong>R\u00e9fl\u00e9chissez aux fonctionnalit\u00e9s que vous recherchez dans votre solution d\u2019automatisation du marketing, mais aussi \u00e0 la croissance que vous attendez de votre entreprise. Vous pourrez alors choisir, sur la base de ces crit\u00e8res, une solution adapt\u00e9e \u00e0 votre budget.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dafb7d3\" data-id=\"dafb7d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d07b098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d07b098\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f5c64\" data-id=\"b3f5c64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9f1d95 elementor-widget elementor-widget-heading\" data-id=\"c9f1d95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc4c06 elementor-widget elementor-widget-text-editor\" data-id=\"4cc4c06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9396ab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d9396ab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le marketing automation ? Voir la vid\u00e9o 1. Qu\u2019est-ce que vous pouvez faire avec le marketing automation ? 2. Quels sont les avantages du marketing automation ? 3. \u00c0 qui profite le marketing automation ? 4. Comment r\u00e9ussir l\u2019automatisation de son marketing ? 5. Comment choisir la meilleure solution de marketing automation pour [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce que le marketing automation ? | D\u00e9finition<\/title>\n<meta name=\"description\" content=\"Comprenez les principes de l&#039;automatisation du marketing et comment il peut aider vos \u00e9quipes de vente et de marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que le marketing automation?\" \/>\n<meta property=\"og:description\" content=\"Comprenez les principes de l&#039;automatisation du marketing et comment il peut aider vos \u00e9quipes de vente et de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/automation-marketing-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T14:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/wima-featvid-thmb-wplaybtn_102819.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/automation-marketing-definition\/\",\"url\":\"https:\/\/products.act.com\/fr\/automation-marketing-definition\/\",\"name\":\"Qu'est-ce que le marketing automation ? 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