{"id":41822,"date":"2021-12-22T07:46:21","date_gmt":"2021-12-22T07:46:21","guid":{"rendered":"https:\/\/act.com\/?page_id=41822"},"modified":"2023-01-17T11:46:57","modified_gmt":"2023-01-17T18:46:57","slug":"crm-marketing-automation","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/crm-marketing-automation\/","title":{"rendered":"Int\u00e9gration CRM et du marketing automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41822\" class=\"elementor elementor-41822\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6665a3 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6665a3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8f31d\" data-id=\"1f8f31d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b65471 elementor-widget elementor-widget-heading\" data-id=\"0b65471\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration CRM et du marketing automation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa49eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa49eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8931a03\" data-id=\"8931a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc88fd elementor-widget elementor-widget-text-editor\" data-id=\"5fc88fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Vos \u00e9quipes de marketing et de vente doivent fonctionner comme une unit\u00e9 coh\u00e9rente et bien structur\u00e9e<\/strong> afin de permettre \u00e0 votre <a href=\"https:\/\/www.act.com\/fr\/7-techniques-de-growth-hacking-pour-developper-votre-petite-entreprise\/\">entreprise de cro\u00eetre<\/a>. L\u2019int\u00e9gration de votre outil de marketing automation avec votre CRM peut contribuer \u00e0 augmenter vos r\u00e9sultats de mani\u00e8re significative.<\/p><p>Une solution CRM contient toutes vos pr\u00e9cieuses donn\u00e9es clients, qui doivent \u00eatre transmises \u00e0 votre outil de marketing automation pour que ce dernier soit efficace. Sans l\u2019int\u00e9gration du marketing automation avec le CRM, l\u2019objectif fondamental d\u2019un outil de marketing automation (gestion standardis\u00e9e des prospects) sera compromis, car vous devrez y t\u00e9l\u00e9charger manuellement les donn\u00e9es relatives aux prospects. Par ailleurs, un CRM travaillant en tandem avec le marketing automation peut rationaliser les efforts de vente et de marketing, entra\u00eener des r\u00e9ductions de co\u00fbts ainsi qu\u2019une augmentation de la productivit\u00e9. Jetons un coup d\u2019\u0153il \u00e0 certains des avantages les plus concrets de l\u2019int\u00e9gration du marketing automation et du CRM :<\/p><h4>Les prospects n&#8217;attendent pas !<\/h4><p><strong>Une automatisation du marketing est optimale lorsqu\u2019elle classe automatiquement les prospects <\/strong>en fonction de leur niveau d\u2019int\u00e9r\u00eat et d\u2019engagement. Cette automatisation n\u2019est cependant possible que si elle est connect\u00e9e \u00e0 une base de donn\u00e9es CRM mise \u00e0 jour p\u00e9riodiquement contenant toutes les informations client. Cela permet \u00e0 l\u2019\u00e9quipe de vente d\u2019\u00eatre en phase avec les prospects les plus prometteurs au bon moment. Cela limite \u00e9galement l\u2019acheminement des prospects non nourris directement vers les ventes ; \u00e0 la place, les experts marketing peuvent entretenir et surveiller les prospects pendant un certain temps, et ne les transmettre que lorsqu\u2019ils sont susceptibles d\u2019effectuer un achat.<\/p><h4>Toutes vos donn\u00e9es en un seul endroit<\/h4><p>Si vos applications de CRM et de marketing automation sont con\u00e7ues pour g\u00e9rer une base client unifi\u00e9e, pourquoi ne pas les connecter ensemble ? La gestion et la synchronisation des informations entre deux logiciels peuvent \u00eatre fastidieuses et peuvent entra\u00eener la perte ou la saisie erron\u00e9e de donn\u00e9es. L\u2019int\u00e9gration des deux rend la gestion des donn\u00e9es beaucoup plus simple.<\/p><p>Plus besoin d\u2019effectuer des synchronisations fastidieuses, plus besoin de se soucier d\u2019effectuer des suppressions dans deux bases diff\u00e9rentes et plus besoin de basculer continuellement entre deux applications !<\/p><h4>Succ\u00e8s CRM<\/h4><p>L\u2019int\u00e9gration du marketing automation avec une solution CRM vous permet d\u2019obtenir les r\u00e9sultats que vous avez toujours escompt\u00e9s mais que vous n\u2019avez jamais obtenus. Lorsque vos commerciaux seront en mesure d\u2019associer des indicateurs cl\u00e9s tels que les clics d\u2019e-mails, les paniers abandonn\u00e9s, les commentaires, les visites de sites Web, les scores de prospects, etc. \u00e0 chaque individu, ils seront en mesure d\u2019interagir avec les clients de fa\u00e7on plus tactique. Les solutions CRM pr\u00eates \u00e0 l&#8217;emploi n\u2019offrent pas de telles possibilit\u00e9s commerciales.<\/p><p>Il est ind\u00e9niable que le marketing automation et les logiciels CRM sont plus efficaces lorsqu&#8217;ils fonctionnent ensemble. Si vous cherchez \u00e0 am\u00e9liorer votre productivit\u00e9 et votre efficacit\u00e9, cette solution fera toute la diff\u00e9rence !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa3fdc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa3fdc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b38fa\" data-id=\"13b38fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360e7bf elementor-widget elementor-widget-text-editor\" data-id=\"360e7bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>En savoir plus sur le marketing automation :<\/h4><ul><li><a href=\"https:\/\/www.act.com\/fr\/automation-marketing-definition\/\">D\u00e9finition du marketing automation<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/comment-choisir-le-meilleur-logiciel-de-marketing-automation-pour-votre-entreprise\/\">Comment choisir le meilleur logiciel de marketing automation pour votre entreprise ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/marketing-automation-pourquoi-est-il-essentiel-au-succes-de-votre-pme\/\">Marketing automation : pourquoi est-il essentiel au succ\u00e8s de votre PME ?<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4bbbdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4bbbdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a52ac3\" data-id=\"8a52ac3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-289b2aa elementor-widget elementor-widget-image\" data-id=\"289b2aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/fr\/livres-blancs\/livre-blanc-marketing-automation\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/blog_custacquisition_fr.png\" class=\"attachment-large size-large wp-image-41504\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/blog_custacquisition_fr.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/blog_custacquisition_fr-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/blog_custacquisition_fr-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01a502b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01a502b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf69ecf\" data-id=\"cf69ecf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee2f2de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee2f2de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9db62d3\" data-id=\"9db62d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be92b6d elementor-widget elementor-widget-heading\" data-id=\"be92b6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8651465 elementor-widget elementor-widget-text-editor\" data-id=\"8651465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-702b4ef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"702b4ef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83dec4f footer_custom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83dec4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83dab67\" data-id=\"83dab67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-790508e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"790508e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8ba812\" data-id=\"a8ba812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df3690c elementor-widget elementor-widget-html\" data-id=\"df3690c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\n    \njQuery(window).scroll( function(){\n     var y = jQuery(this).scrollTop();\n        if (y > 100) {\n            jQuery('.footer_custom').fadeIn();\n          } else {\n            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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essayez Act!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c01b076\" data-id=\"c01b076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9b1d8 elementor-widget elementor-widget-heading\" data-id=\"7b9b1d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nEssai gratuit sans t\u00e9l\u00e9chargement.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column 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Une solution CRM contient toutes vos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les avantages de l&#039;int\u00e9gration CRM et du marketing automation<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi les logiciels de marketing automation et de CRM sont plus performants lorsqu\u2019ils sont int\u00e9gr\u00e9s.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Int\u00e9gration CRM et du marketing automation\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez pourquoi les logiciels de marketing automation et de CRM sont plus performants lorsqu\u2019ils sont int\u00e9gr\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T18:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/blog_custacquisition_fr.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/\",\"url\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/\",\"name\":\"Les avantages de l'int\u00e9gration CRM et du marketing automation\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/blog_custacquisition_fr.png\",\"datePublished\":\"2021-12-22T07:46:21+00:00\",\"dateModified\":\"2023-01-17T18:46:57+00:00\",\"description\":\"D\u00e9couvrez pourquoi les logiciels de marketing automation et de CRM sont plus performants lorsqu\u2019ils sont int\u00e9gr\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/blog_custacquisition_fr.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/blog_custacquisition_fr.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/crm-marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Int\u00e9gration CRM et du marketing automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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