{"id":41569,"date":"2021-07-25T09:49:44","date_gmt":"2021-07-25T09:49:44","guid":{"rendered":"https:\/\/act.com\/learning-center\/"},"modified":"2023-01-17T10:15:03","modified_gmt":"2023-01-17T17:15:03","slug":"centre-d-apprentissage","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/","title":{"rendered":"Centre d&#8217;apprentissage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41569\" class=\"elementor elementor-41569 elementor-685\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f2ea1c topSection elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f2ea1c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bedc8f1\" data-id=\"bedc8f1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6800b19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6800b19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8fa89c1\" data-id=\"8fa89c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257e674 elementor-widget elementor-widget-heading\" data-id=\"257e674\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Centre d'apprentissage<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff6747 elementor-widget elementor-widget-text-editor\" data-id=\"fff6747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"max-width: 980px; margin: auto;\">Bienvenue dans votre espace d&#8217;apprentissage. Vous trouverez ici des articles \u00e9ducatifs, des guides, des webinaires, des mod\u00e8les et des vid\u00e9os con\u00e7us pour vous apprendre tout ce que vous devez savoir sur le CRM, le marketing, les ventes et plus encore. Notre but est de vous aider \u00e0 acqu\u00e9rir et \u00e0 \u00e9tendre les comp\u00e9tences dont vous avez besoin pour r\u00e9ussir dans tous vos projets.<\/p><p>\u00a0<\/p><p style=\"max-width: 980px; font-size: 20px; margin: auto;\">Si vous recherchez une aide sp\u00e9cifique \u00e0 votre produit, vous pouvez la trouver <a style=\"color: #00e4ab; font-weight: 900;\" href=\"https:\/\/www.act.com\/fr\/ressources\/act\/\">ici<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-845630e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"845630e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3fdef\" data-id=\"cb3fdef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-664fb48 Featured_Resource elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"664fb48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63ab60c\" data-id=\"63ab60c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d9fa25 elementor-widget elementor-widget-text-editor\" data-id=\"9d9fa25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"featured-resource\">\n\t<h3>Featured resource<\/h3>\n\t<div class=\"inner-featured-resource\">\n\t\t<div class=\"fp-img\"><p>D\u00e9finition du CRM<\/p><\/div><div class=\"fp-desc-outer\"><div class=\"fp-desc\"><h5>Articles<\/h5><h2>D\u00e9finition du CRM<\/h2><p class=\"fp-desc-sml\">Tout ce que vous devez savoir sur le CRM et pourquoi il est si important pour votre entreprise.<\/p><a class=\"btn btn-primary\" href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-du-crm\">Read the article<\/a><\/div><\/div>\t<\/div>\n\t\n<\/div>\n\n<div class=\"learning-outer\">\n\t<div class=\"WP_sidebar_learning\">\n\t\t<div class=\"sidebar-learning\">\n\t\t<h3>Categories<\/h3>\n\t\t<h5>Filter by type<\/h5>\n\t\t<form name=\"lc-filter-form\" id=\"lc-filter-form\">\n\t\t<button type=\"button\" id=\"model-fr\" class=\"lc-filter-btns\" value=\"model-fr\" data-id=\"133\" data-text=\"Mod\u00e8les\">Mod\u00e8les<\/button><button type=\"button\" id=\"articles-fr\" class=\"lc-filter-btns\" value=\"articles-fr\" data-id=\"137\" data-text=\"Articles\">Articles<\/button><button type=\"button\" id=\"guides-fr\" class=\"lc-filter-btns\" value=\"guides-fr\" data-id=\"139\" data-text=\"Guides\">Guides<\/button><button type=\"button\" id=\"videos-fr\" class=\"lc-filter-btns\" value=\"videos-fr\" data-id=\"141\" data-text=\"Vid\u00e9os\">Vid\u00e9os<\/button><button type=\"button\" id=\"webinars-fr\" class=\"lc-filter-btns\" value=\"webinars-fr\" data-id=\"143\" data-text=\"Webinaires\">Webinaires<\/button>\t\t<h5>Filter by topic<\/h5>\n\t\t<div class=\"lc-filter-outer-check\">\n\t\t<label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"sales-fr\" data-id=\"157\" data-text=\"Sales\" \/><span>Sales<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"ventes\" data-id=\"156\" data-text=\"Ventes\" \/><span>Ventes<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"marketingautomation\" data-id=\"155\" data-text=\"MarketingAutomation\" \/><span>MarketingAutomation<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"crm-fr\" data-id=\"154\" data-text=\"CRM\" \/><span>CRM<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"pme\" data-id=\"153\" data-text=\"PME\" \/><span>PME<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"smb-fr\" data-id=\"150\" data-text=\"SMB\" \/><span>SMB<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"marketing-fr\" data-id=\"148\" data-text=\"Marketing\" \/><span>Marketing<\/span><\/label>\t\t<\/div>\n\t\t<input type=\"hidden\" id=\"lc-nonce\" value=\"2275a3cb63\" \/>\n\t\t<a href=\"javascript:void()\" id=\"clearLcFilter\">Clear all filters<\/a>\n\t\t<\/form>\n\t<\/div>\n\t<\/div>\n\t<div class=\"main-learning\">\n\t\t<h5 id=\"display_result\">Displaying: <span>All<\/span><\/h5>\n\t\t<form name=\"search-lc\" id=\"search-lc\">\n\t\t\t<input type=\"text\" name=\"lc-search-txt\" id=\"lc-search-txt\" placeholder=\"Search resources...\" \/>\n\t\t\t<div id=\"ajax_loader\" style=\"display:none;\"><img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/plugins\/various-custom-post-types\/view\/\/images\/ajax-loader-svg.svg\" width=\"100\" alt=\"Loader\"\/><\/div>\n\t\t\t<div id=\"lc-posts-result\">\n\t\t\t<ul class=\"lc-posts\"><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/landing-page-definition\" class=\"bg-img custom\"><p>Qu\u2019est-ce qu\u2019une landing page ? &#8211; D\u00e9finition<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce qu\u2019une landing page ? &#8211; D\u00e9finition<\/h2><div class=\"lc-desc\">Comprenez les avantages et les cas o\u00f9 vous devez mettre en pratique les landing pages.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/landing-page-definition\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/sept-etapes-pour-reussir-vos-ventes\" class=\"bg-img custom\"><p>Le guide des sept \u00e9tapes pour r\u00e9ussir vos ventes<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide des sept \u00e9tapes pour r\u00e9ussir vos ventes<\/h2><div class=\"lc-desc\">La simplicit\u00e9 est la cl\u00e9 pour un processus de ventes r\u00e9ussi. T\u00e9l\u00e9chargez notre guide des sept \u00e9tapes pour r\u00e9ussir vos ventes d\u00e8s maintenant.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/sept-etapes-pour-reussir-vos-ventes\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/le-guide-du-big-data-pour-les-petites-entreprises\" class=\"bg-img custom\"><p>Le guide du Big Data pour les petites entreprises<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide du Big Data pour les petites entreprises<\/h2><div class=\"lc-desc\">Apprenez \u00e0 cr\u00e9er une strat\u00e9gie de donn\u00e9es \u00e0 haute valeur ajout\u00e9e. T\u00e9l\u00e9chargez notre guide de strat\u00e9gie de donn\u00e9es pour les petites entreprises.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/le-guide-du-big-data-pour-les-petites-entreprises\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-du-crm\" class=\"bg-img custom\"><p>D\u00e9finition du CRM<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>D\u00e9finition du CRM<\/h2><div class=\"lc-desc\">Tout ce que vous devez savoir sur le CRM et pourquoi il est si important pour votre entreprise.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-du-crm\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/quelles-differences-entre-erp-et-crm\/\" class=\"bg-img custom\"><p>Quelles diff\u00e9rences entre ERP et CRM?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Quelles diff\u00e9rences entre ERP et CRM?<\/h2><div class=\"lc-desc\">Lisez cet article pour d\u00e9couvrir les ressemblances et les diff\u00e9rences entre un logiciel CRM et un syst\u00e8me ERP.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/quelles-differences-entre-erp-et-crm\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/logiciels-crm-pour-mac\" class=\"bg-img custom\"><p>Logiciels CRM pour Mac<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Logiciels CRM pour Mac<\/h2><div class=\"lc-desc\">Lisez cet article pour savoir quelles fonctionnalit\u00e9s devraient \u00eatre int\u00e9gr\u00e9es \u00e0 un syst\u00e8me CRM compatible avec Mac.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/logiciels-crm-pour-mac\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-marketing-de-contenu\" class=\"bg-img custom\"><p>D\u00e9finition du marketing de contenu<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>D\u00e9finition du marketing de contenu<\/h2><div class=\"lc-desc\">Nous examinerons dans cet article la d\u00e9finition du marketing de contenu, ainsi que ses avantages et quelques exemples de marketing de contenu.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-marketing-de-contenu\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/taux-de-retention-client\" class=\"bg-img custom\"><p>Taux de retention client<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Taux de retention client<\/h2><div class=\"lc-desc\">Apprennez \u00e0 calculer votre taux de r\u00e9tention\u00a0client pour analyser les recettes et les b\u00e9n\u00e9fices de votre entreprise.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/taux-de-retention-client\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/customer-journey-map\" class=\"bg-img custom\"><p>Cartographie du parcours client<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Cartographie du parcours client<\/h2><div class=\"lc-desc\">D\u00e9couvrez comment la cartographie du parcours client peut am\u00e9liorer votre acquisition de clients, ainsi que leur fid\u00e9lisation, tout en optimisant votre exp\u00e9rience client.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/customer-journey-map\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_model\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/modele-de-plan-marketing\" class=\"bg-img custom\"><p>Mod\u00e8le de plan marketing<\/p><\/a><p class=\"lc-cat\">mod\u00e8les<\/p><h2>Mod\u00e8le de plan marketing<\/h2><div class=\"lc-desc\">T\u00e9l\u00e9chargez votre exemple de plan marketing gratuit.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/modele-de-plan-marketing\" class=\"lc-read-more\"><p>Read more<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/cout-d-acquisition-client\" class=\"bg-img custom\"><p>Comment calculer le co\u00fbt d\u2019acquisition client<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Comment calculer le co\u00fbt d\u2019acquisition client<\/h2><div class=\"lc-desc\">Le co\u00fbt d\u2019acquisition client est une m\u00e9thode de mesure de l\u2019efficacit\u00e9 des strat\u00e9gies marketing d\u2019acquisition.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/cout-d-acquisition-client\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/exemple-de-plan-marketing\" class=\"bg-img custom\"><p>Un exemple de plan marketing complet<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Un exemple de plan marketing complet<\/h2><div class=\"lc-desc\">Cr\u00e9ez facilement un plan marketing et contribuez aux meilleurs r\u00e9sultats de votre \u00e9quipe marketing.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/exemple-de-plan-marketing\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/entonnoir-de-vente\" class=\"bg-img custom\"><p>Qu&#8217;est-ce qu\u2019un entonnoir de vente?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu&#8217;est-ce qu\u2019un entonnoir de vente?<\/h2><div class=\"lc-desc\">Qu'est-ce qu\u2019un entonnoir de vente ? Une croissance pr\u00e9visible, des avantages commerciaux, d\u00e9couvrez tout ce qu'il y a \u00e0 savoir.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/entonnoir-de-vente\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/circuit-de-distribution\" class=\"bg-img custom\"><p>Guide complet du circuit de distribution<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Guide complet du circuit de distribution<\/h2><div class=\"lc-desc\">Si vous avez les bons partenaires de distribution, une strat\u00e9gie de distribution est un excellent moyen d\u2019augmenter les revenus de votre soci\u00e9t\u00e9.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/circuit-de-distribution\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/conformite-rgpd-et-logiciels-crm\" class=\"bg-img custom\"><p>Se conformer au RGPD<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Se conformer au RGPD<\/h2><div class=\"lc-desc\">Ce guide vous aide \u00e0 comprendre certains concepts cl\u00e9s du RGPD et vous fournit des informations sur la fa\u00e7on dont l\u2019utilisation d\u2019un logiciel CRM peut vous aider \u00e0 vous conformer au RGPD.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/conformite-rgpd-et-logiciels-crm\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/experience-client\/\" class=\"bg-img custom\"><p>Petit guide pour am\u00e9liorer l\u2019exp\u00e9rience client<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Petit guide pour am\u00e9liorer l\u2019exp\u00e9rience client<\/h2><div class=\"lc-desc\">D\u00e9couvrez ce qu\u2019est l\u2019exp\u00e9rience client, pourquoi elle est importante et comment faire pour l\u2019am\u00e9liorer gr\u00e2ce \u00e0 6 conseils.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/experience-client\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/lead-generation\" class=\"bg-img custom\"><p>Qu\u2019est-ce que la lead generation?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce que la lead generation?<\/h2><div class=\"lc-desc\">Qu'est-ce que le marketing de lead generation ? D\u00e9couvrez pourquoi la g\u00e9n\u00e9ration de leads est le fondement m\u00eame de la croissance de votre entreprise.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/lead-generation\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/capture-de-leads\" class=\"bg-img custom\"><p>Qu\u2019est-ce qu\u2019un formulaire de capture de leads ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce qu\u2019un formulaire de capture de leads ?<\/h2><div class=\"lc-desc\">Nous vous expliquons ici pourquoi vous devriez utiliser les landing pages et pourquoi elles sont si efficaces.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/capture-de-leads\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/acquisition-client\" class=\"bg-img custom\"><p>Qu\u2019est-ce que l\u2019acquisition client ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce que l\u2019acquisition client ?<\/h2><div class=\"lc-desc\">L\u2019acquisition client est essentielle \u00e0 la croissance de l\u2019entreprise. D\u00e9couvrez son r\u00f4le, comment la mesurer et la d\u00e9velopper.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/acquisition-client\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/email-marketing\" class=\"bg-img custom\"><p>Qu\u2019est-ce que l\u2019email marketing ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce que l\u2019email marketing ?<\/h2><div class=\"lc-desc\">Qu'est l'email marketing, pourquoi vous devriez l'utiliser et comment choisir le bon logiciel d'email marketing.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/email-marketing\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/quest-ce-quune-base-de-donnees-crm\/\" class=\"bg-img custom\"><p>Qu\u2019est-ce qu\u2019une base de donn\u00e9es CRM ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu\u2019est-ce qu\u2019une base de donn\u00e9es CRM ?<\/h2><div class=\"lc-desc\">Comprenez l'importance d'une base de donn\u00e9es CRM et d\u00e9couvrez des strat\u00e9gies pour en tirer profit au maximum.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/quest-ce-quune-base-de-donnees-crm\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_model\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/modele-de-plan-de-vente\" class=\"bg-img custom\"><p>Comment cr\u00e9er un plan de vente<\/p><\/a><p class=\"lc-cat\">mod\u00e8les<\/p><h2>Comment cr\u00e9er un plan de vente<\/h2><div class=\"lc-desc\">Mod\u00e8le de plan de vente gratuit pour vous aider \u00e0 passer \u00e0 l'action.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/modele-de-plan-de-vente\" class=\"lc-read-more\"><p>Read more<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/sales-force-automation\" class=\"bg-img custom\"><p>Sales force automation<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Sales force automation<\/h2><div class=\"lc-desc\">Les outils de sales force automation rendent automatiques certaines \u00e9tapes du processus de vente ce qui permet aux commerciaux d\u2019\u00eatre plus efficaces.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/sales-force-automation\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/crm-commercial\" class=\"bg-img custom\"><p>Le CRM commercial<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Le CRM commercial<\/h2><div class=\"lc-desc\">Les logiciels CRM commerciaux aident les entreprises \u00e0 g\u00e9rer leurs ventes en enregistrant les interactions des clients et en automatisant les processus cl\u00e9s. Voici il est un atout essentiel.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/crm-commercial\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/plan-de-vente\" class=\"bg-img custom\"><p>L\u2019ultime mod\u00e8le de plan de vente<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>L\u2019ultime mod\u00e8le de plan de vente<\/h2><div class=\"lc-desc\">Utilisez notre mod\u00e8le de plan de vente pour augmenter les revenus de votre entreprise.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/plan-de-vente\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"http:\/\/livres-blancs\/bien-choisir-son-fournisseur-cloud\" class=\"bg-img custom\"><p>Bien choisir son fournisseur Cloud<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Bien choisir son fournisseur Cloud<\/h2><div class=\"lc-desc\">Ce guide vous propose d\u2019examiner le potentiel offert par les fournisseurs de services cloud pour des applications comme le CRM.<\/h2><a href=\"http:\/\/livres-blancs\/bien-choisir-son-fournisseur-cloud\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/acquisition-client\" class=\"bg-img custom\"><p>Guide d&#8217;acquisition client<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Guide d&#8217;acquisition client<\/h2><div class=\"lc-desc\">Ce guide vise vous aide \u00e0 cr\u00e9er votre strat\u00e9gie pour acqu\u00e9rir de nouveaux clients et continuellement ajuster votre d\u00e9marche afin de rester comp\u00e9titif.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/acquisition-client\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/7-etapes-pour-reussir-sa-campagne-emailing\" class=\"bg-img custom\"><p>7 \u00e9tapes pour r\u00e9ussir sa campagne emailing<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>7 \u00e9tapes pour r\u00e9ussir sa campagne emailing<\/h2><div class=\"lc-desc\">Ce guide d\u00e9finit les sept \u00e9tapes pratiques \u00e0 suivre pour cr\u00e9er une campagne emailing ultra efficace.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/7-etapes-pour-reussir-sa-campagne-emailing\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/strategie-marketing-definition\" class=\"bg-img custom\"><p>Strat\u00e9gie marketing d\u00e9finition<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Strat\u00e9gie marketing d\u00e9finition<\/h2><div class=\"lc-desc\">Cet article propose une d\u00e9finition simple de la strat\u00e9gie marketing et explique pourquoi une bonne strat\u00e9gie marketing est essentielle pour votre PME.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/strategie-marketing-definition\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/www.youtube.com\/watch?v=bblYzbSPVcM\" class=\"bg-img custom\"><p>Qu\u2019est-ce qu\u2019une landing page ? &#8211; Vid\u00e9o<\/p><\/a><p class=\"lc-cat\">vid\u00e9os<\/p><h2>Qu\u2019est-ce qu\u2019une landing page ? &#8211; Vid\u00e9o<\/h2><div class=\"lc-desc\">D\u00e9couvrez tout ce que vous devez savoir sur les landing pages en 1 minute.<\/h2><a href=\"https:\/\/www.youtube.com\/watch?v=bblYzbSPVcM\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/logiciels-crm-et-conformite-rgpd\" class=\"bg-img custom\"><p>Logiciels CRM et conformit\u00e9 RGPD<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Logiciels CRM et conformit\u00e9 RGPD<\/h2><div class=\"lc-desc\">La plupart des syst\u00e8mes CRM ont un certain nombre de fonctionnalit\u00e9s qui vous permettent de configurer des processus conformes au RGPD. D\u00e9couvrez comment.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/logiciels-crm-et-conformite-rgpd\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_model\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/calendrier-editorial-telecharger\/\" class=\"bg-img custom\"><p>Calendrier \u00e9ditorial<\/p><\/a><p class=\"lc-cat\">mod\u00e8les<\/p><h2>Calendrier \u00e9ditorial<\/h2><div class=\"lc-desc\">T\u00e9l\u00e9chargez notre calendrier \u00e9ditorial - mod\u00e8le gratuit.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/calendrier-editorial-telecharger\/\" class=\"lc-read-more\"><p>Read more<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/fidelisation-client\" class=\"bg-img custom\"><p>Pourquoi la fid\u00e9lisation client est-elle importante pour votre entreprise ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Pourquoi la fid\u00e9lisation client est-elle importante pour votre entreprise ?<\/h2><div class=\"lc-desc\">Cet article d\u00e9finit la fid\u00e9lisation client et explique pourquoi elle est essentielle lors du d\u00e9veloppement de votre entreprise.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/fidelisation-client\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/webinaire-marketing-automation\" class=\"bg-img custom\"><p>Introduction \u00e0 Act! Marketing Automation webinaire<\/p><\/a><p class=\"lc-cat\">webinaires<\/p><h2>Introduction \u00e0 Act! Marketing Automation webinaire<\/h2><div class=\"lc-desc\">Rejoignez-nous pour d\u00e9couvrir comment Act! Marketing Automation vous permet d\u2019optimiser facilement vos communications avec vos prospects et clients.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/webinaire-marketing-automation\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/strategie-marketing-definition\" class=\"bg-img custom\"><p>Strat\u00e9gie marketing : d\u00e9finition et exemples<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Strat\u00e9gie marketing : d\u00e9finition et exemples<\/h2><div class=\"lc-desc\">Nouveau dans le monde des affaires et du marketing ? Cet article propose une d\u00e9finition simple de la strat\u00e9gie marketing.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/strategie-marketing-definition\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/ivres-blancs\/livre-blanc-marketing-automation\" class=\"bg-img custom\"><p>Le Guide Complet du Marketing Automation<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le Guide Complet du Marketing Automation<\/h2><div class=\"lc-desc\">Le marketing automation a un impact consid\u00e9rable sur la r\u00e9ussite d\u2019une entreprise. Apprenez \u00e0 faire plus avec moins gr\u00e2ce au marketing automation.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/ivres-blancs\/livre-blanc-marketing-automation\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/meilleurs-logiciels-crm-pour-pme\" class=\"bg-img custom\"><p>Les meilleurs logiciels CRM pour les PME<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Les meilleurs logiciels CRM pour les PME<\/h2><div class=\"lc-desc\">Apprenez \u00e0 faire le tri parmi les diff\u00e9rents syst\u00e8mes CRM et choisissez le meilleur pour votre PME.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/meilleurs-logiciels-crm-pour-pme\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/CRM-PME\" class=\"bg-img custom\"><p>7 bonnes raisons d\u2019utiliser un CRM pour une PME<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>7 bonnes raisons d\u2019utiliser un CRM pour une PME<\/h2><div class=\"lc-desc\">Plus qu\u2019un simple co\u00fbt, un CRM doit \u00eatre envisag\u00e9e comme un investissement qui sera rentabilis\u00e9 par les \u00e9conomies qu\u2019il permettra de r\u00e9aliser.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/CRM-PME\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/livre-blanc-lead-generation\" class=\"bg-img custom\"><p>Guide complet sur la lead generation<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Guide complet sur la lead generation<\/h2><div class=\"lc-desc\">Un guide complet sur la lead generation pour aider les d\u00e9butants \u00e0 g\u00e9n\u00e9rer davantage de leads de qualit\u00e9<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/livre-blanc-lead-generation\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/calendrier-editorial\/\" class=\"bg-img custom\"><p>Un calendrier \u00e9ditorial d\u00e9taill\u00e9 pour 2020<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Un calendrier \u00e9ditorial d\u00e9taill\u00e9 pour 2020<\/h2><div class=\"lc-desc\">Cr\u00e9er un calendrier \u00e9ditorial n\u2019a rien de compliqu\u00e9. Il lui suffit de r\u00e9unir toutes les informations n\u00e9cessaires pour actionner le plan marketing. Pour vous y aider, t\u00e9l\u00e9chargez notre mod\u00e8le gratuit.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/calendrier-editorial\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/www.youtube.com\/watch?v=asVj8pKCK14\" class=\"bg-img custom\"><p>Qu&#8217;est-ce que le marketing automation? &#8211; Vid\u00e9o<\/p><\/a><p class=\"lc-cat\">vid\u00e9os<\/p><h2>Qu&#8217;est-ce que le marketing automation? &#8211; Vid\u00e9o<\/h2><div class=\"lc-desc\">Tout savoir sur le marketing automation et son importance pour les entreprises en une minute.<\/h2><a href=\"https:\/\/www.youtube.com\/watch?v=asVj8pKCK14\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/guide-de-creation-du-parcours-d-achat-ideal\" class=\"bg-img custom\"><p>Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide de cr\u00e9ation du parcours d\u2019achat id\u00e9al<\/h2><div class=\"lc-desc\">Ce guide est con\u00e7u pour les chefs d\u2019entreprise qui aspirent \u00e0 am\u00e9liorer et perfectionner le parcours d\u2019achat de leurs clients et \u00e0 augmenter leurs ventes.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/guide-de-creation-du-parcours-d-achat-ideal\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/entonnoir-de-vente-definition\" class=\"bg-img custom\"><p>Qu&#8217;est-ce qu\u2019un entonnoir de vente ? | D\u00e9finition<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu&#8217;est-ce qu\u2019un entonnoir de vente ? | D\u00e9finition<\/h2><div class=\"lc-desc\">D\u00e9couvrez ce qu'est un entonnoir de vente et et comment il peut aider vos \u00e9quipes de vente et de marketing.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/entonnoir-de-vente-definition\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/www.youtube.com\/watch?v=MXEVa8t9vv8\" class=\"bg-img custom\"><p>Qu\u2019est-ce qu\u2019un CRM ?<\/p><\/a><p class=\"lc-cat\">vid\u00e9os<\/p><h2>Qu\u2019est-ce qu\u2019un CRM ?<\/h2><div class=\"lc-desc\"><p class=\"cardDesc\">Tout savoir sur le CRM et son importance pour les entreprises en une minute.<\/p><\/h2><a href=\"https:\/\/www.youtube.com\/watch?v=MXEVa8t9vv8\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/comment-choisir-un-crm\" class=\"bg-img custom\"><p>Choisir la meilleure solution CRM pour votre entreprise<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Choisir la meilleure solution CRM pour votre entreprise<\/h2><div class=\"lc-desc\">D\u00e9couvrez dans ce guide tous les conseils et aspects \u00e0 prendre en consid\u00e9ration pour bien choisir la solution CRM qui vous convient.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/comment-choisir-un-crm\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_model\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/infographie-newsletter\" class=\"bg-img custom\"><p>8 \u00e9tapes faciles pour cr\u00e9er une newsletter<\/p><\/a><p class=\"lc-cat\">mod\u00e8les<\/p><h2>8 \u00e9tapes faciles pour cr\u00e9er une newsletter<\/h2><div class=\"lc-desc\">T\u00e9l\u00e9chargez votre infographie gratuite maintenant pour en savoir plus !<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/infographie-newsletter\" class=\"lc-read-more\"><p>Read more<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/processus-de-vente\/\" class=\"bg-img custom\"><p>Les 7 \u00e9tapes d\u2019un processus de vente efficace<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Les 7 \u00e9tapes d\u2019un processus de vente efficace<\/h2><div class=\"lc-desc\">Suivez ce processus de vente en 7 \u00e9tapes pour transformer vos leads en clients fid\u00e8les et booster votre croissance.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/processus-de-vente\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\" class=\"bg-img custom\"><p>Guide pratique de l&#8217;email marketing<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Guide pratique de l&#8217;email marketing<\/h2><div class=\"lc-desc\">Ce livre blanc vous explique comment augmenter rapidement votre nombre de ventes et de clients en appliquant les pratiques exemplaires du secteur et en vous \u00e9quipant d\u2019un logiciel d\u2019email marketing performant.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-meilleures-pratiques-email-marketing\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-du-marketing-de-contenu\" class=\"bg-img custom\"><p>Le guide du marketing de contenu pour les PME<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide du marketing de contenu pour les PME<\/h2><div class=\"lc-desc\">Ce guide vise \u00e0 clarifier tous les aspects du marketing de contenu, que vous soyez n\u00e9ophyte ou d\u00e9j\u00e0 convaincu<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-du-marketing-de-contenu\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-du-crm\" class=\"bg-img custom\"><p>D\u00e9finition du CRM<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>D\u00e9finition du CRM<\/h2><div class=\"lc-desc\">Un CRM est une solution logicielle qui permet de stocker toutes les donn\u00e9es client, d\u2019historiser toutes les interactions client et de faciliter les activit\u00e9s de suivi.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/definition-du-crm\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/social-media-guide\" class=\"bg-img custom\"><p>Le guide de la communication sur les r\u00e9seaux sociaux pour les PME<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide de la communication sur les r\u00e9seaux sociaux pour les PME<\/h2><div class=\"lc-desc\">Apprenez \u00e0 cr\u00e9er un plan pour vos r\u00e9seaux sociaux gr\u00e2ce \u00e0 ce guide qui vous d\u00e9crit \u00e9tape par \u00e9tape le chemin \u00e0 suivre.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/social-media-guide\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-seo-marketing\" class=\"bg-img custom\"><p>Le guide du SEO pour les PME<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Le guide du SEO pour les PME<\/h2><div class=\"lc-desc\">Ce guide sur le r\u00e9f\u00e9rencement naturel explique comment augmenter la visibilit\u00e9 et le positionnement de votre petite entreprise sur les moteurs de recherche.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/livres-blancs\/guide-seo-marketing\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/automation-marketing-definition\" class=\"bg-img custom\"><p>Qu&#8217;est-ce que le marketing automation ?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Qu&#8217;est-ce que le marketing automation ?<\/h2><div class=\"lc-desc\">Qu'est-ce que l'automatisation du marketing et comment il peut aider vos \u00e9quipes de vente et de marketing.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/fr\/automation-marketing-definition\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><\/ul>\t\t\t<\/div>\n\t\t<\/form>\n\t<\/div>\n<\/div>\n<script type=\"text\/javascript\">\n\tjQuery(document).ready(function(){\n\t\tjQuery(\"li.li_type_videos .inner-lc a\").attr(\"target\",\"_blank\");\n\t\tvar ajaxurl = 'https:\/\/products.act.com\/wp-admin\/admin-ajax.php';\n\t\tjQuery('.lc-filter-btns').on('click',function(){\n\t\t\tvar calVal = jQuery(this).val();\n\t\t\tjQuery('.lc-filter-btns').removeClass('active');\n\t\t\tjQuery(this).addClass('active');\n\t\t\tconsole.log('calVal: '+calVal);\n\t\t\tvar nonce = jQuery('#lc-nonce').val();\n\t\t\tvar cid = jQuery(this).attr(\"data-id\");\n\t\t\tvar dataText = jQuery(this).attr(\"data-text\");\n\t\t\tvar checkboxes_value = []; \n\t\t\tjQuery('input[name=\"lc-checkbox-tg\"]:checked').each(function() {\n\t\t\t   checkboxes_value.push(jQuery(this).val());\n\t\t\t});\n\t\t\tif(calVal != ''){\n\t\t\t\tjQuery('#ajax_loader').show();\n\t\t\t\tjQuery.ajax({\n\t\t\t\t\ttype : \"post\",\n\t\t\t\t\tdataType : \"json\",\n\t\t\t\t\turl : ajaxurl,\n\t\t\t\t\tdata : {action: \"lc_filter_by_tag\",ctags:checkboxes_value, cat:calVal, nonce: nonce,cat_id : cid},\n\t\t\t\t\tsuccess: function(response) {\n\t\t\t\t\t\tjQuery('#ajax_loader').hide();\n\t\t\t\t\t\tif(response.status == 'success'){\n\t\t\t\t\t\t\tjQuery('#lc-posts-result').html(response.data);\n\t\t\t\t\t\t\tjQuery('#display_result span').html(dataText+' > All');\n\t\t\t\t\t\t}\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t}\t\t\t\n\t\t});\n\t\tjQuery('.lc-checkbox').on('click',function(){\n\t\t\tvar calVal = jQuery(this).val();\n\t\t\t\/\/console.log('calVal: '+calVal);\n\t\t\tvar nonce = jQuery('#lc-nonce').val();\n\t\t\t\/\/var cid = jQuery(this).attr(\"data-id\");\n\t\t\tvar lcText = jQuery(this).attr(\"data-text\");\n\t\t\tvar checkboxTg = jQuery('input[name=\"lc-checkbox-tg\"]:checked').serialize();\n\t\t\tvar lcCat = '';\n\t\t\tjQuery('.lc-filter-btns').each(function() {\n\t\t\t\tif(jQuery(this).hasClass('active')){\n\t\t\t\t\tlcCat = jQuery(this).val();\n\t\t\t\t}\n\t\t\t\t\n\t\t\t});\n\t\t\tvar checkboxes_value = []; \n\t\t\tjQuery('input[name=\"lc-checkbox-tg\"]:checked').each(function() {\n\t\t\t   checkboxes_value.push(jQuery(this).val());\n\t\t\t});\n\t\t\tjQuery('#ajax_loader').show();\n\t\t\t\/\/if(checkboxes_value.length){\n\t\t\t\tjQuery.ajax({\n\t\t\t\t\ttype : \"post\",\n\t\t\t\t\tdataType : \"json\",\n\t\t\t\t\turl : ajaxurl,\n\t\t\t\t\tdata : {action: \"lc_filter_by_tag\", cat : lcCat, nonce: nonce,ctags : checkboxes_value},\n\t\t\t\t\tsuccess: function(response) {\n\t\t\t\t\t\tjQuery('#ajax_loader').hide();\n\t\t\t\t\t\tif(response.status == 'success'){\n\t\t\t\t\t\t\tjQuery('#lc-posts-result').html(response.data);\n\t\t\t\t\t\t\tjQuery('#display_result span').html(lcText+' > All');\n\t\t\t\t\t\t}\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t\/\/}\t\t\n\t\t});\n\t\tjQuery('#clearLcFilter').on('click',function(){\n\t\t\tvar nonce = jQuery('#lc-nonce').val();\n\t\t\tjQuery('#ajax_loader').show();\n\t\t\tjQuery('.lc-filter-btns').removeClass('active');\n\t\t\tjQuery('input[name=\"lc-checkbox-tg\"]').each(function() {\n\t\t\t   this.checked = false;\n\t\t\t});\n\t\t\tjQuery.ajax({\n\t\t\t\ttype : \"post\",\n\t\t\t\tdataType : \"json\",\n\t\t\t\turl : ajaxurl,\n\t\t\t\tdata : {action: \"clear_filter\", nonce: nonce},\n\t\t\t\tsuccess: function(response) {\n\t\t\t\t\tjQuery('#ajax_loader').hide();\n\t\t\t\t\tif(response.status == 'success'){\n\t\t\t\t\t\tjQuery('#lc-posts-result').html(response.data);\n\t\t\t\t\t\tjQuery('#display_result span').html('All');\n\t\t\t\t\t}\t\t\t\t\t\t\n\t\t\t\t}\n\t\t\t});\n\t\t});\n\t\tjQuery('#lc-search-txt').on('keyup',function(){\n\t\t\tvar nonce = jQuery('#lc-nonce').val();\n\t\t\tvar inpText = jQuery(this).val().trim();\t\t\t\n\t\t\tif(inpText.length > 2 || inpText.length == 0){\n\t\t\t\tjQuery('#ajax_loader').show();\n\t\t\t\tjQuery.ajax({\n\t\t\t\t\ttype : \"post\",\n\t\t\t\t\tdataType : \"json\",\n\t\t\t\t\turl : ajaxurl,\n\t\t\t\t\tdata : {action: \"lc_search\", nonce: nonce,search:inpText},\n\t\t\t\t\tsuccess: function(response) {\n\t\t\t\t\t\tjQuery('#ajax_loader').hide();\n\t\t\t\t\t\tif(response.status == 'success'){\n\t\t\t\t\t\t\tjQuery('#lc-posts-result').html(response.data);\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t}\n\t\t});\n\t});\n<\/script>\n\n\t\t\t\t<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Centre d&#8217;apprentissage Bienvenue dans votre espace d&#8217;apprentissage. Vous trouverez ici des articles \u00e9ducatifs, des guides, des webinaires, des mod\u00e8les et des vid\u00e9os con\u00e7us pour vous apprendre tout ce que vous devez savoir sur le CRM, le marketing, les ventes et plus encore. Notre but est de vous aider \u00e0 acqu\u00e9rir et \u00e0 \u00e9tendre les comp\u00e9tences [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centre d&#039;apprentissage | Ressources \u00e9ducatives gratuites par Act!<\/title>\n<meta name=\"description\" content=\"Explorez notre centre d&#039;apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centre d&#039;apprentissage\" \/>\n<meta property=\"og:description\" content=\"Explorez notre centre d&#039;apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T17:15:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/\",\"url\":\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/\",\"name\":\"Centre d'apprentissage | Ressources \u00e9ducatives gratuites par Act!\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"datePublished\":\"2021-07-25T09:49:44+00:00\",\"dateModified\":\"2023-01-17T17:15:03+00:00\",\"description\":\"Explorez notre centre d'apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centre d&#8217;apprentissage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/fr\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Centre d'apprentissage | Ressources \u00e9ducatives gratuites par Act!","description":"Explorez notre centre d'apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Centre d'apprentissage","og_description":"Explorez notre centre d'apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.","og_url":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/","og_site_name":"Act!","article_modified_time":"2023-01-17T17:15:03+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/","url":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/","name":"Centre d'apprentissage | Ressources \u00e9ducatives gratuites par Act!","isPartOf":{"@id":"https:\/\/products.act.com\/fr\/#website"},"datePublished":"2021-07-25T09:49:44+00:00","dateModified":"2023-01-17T17:15:03+00:00","description":"Explorez notre centre d'apprentissage. Vous trouverez ici des contenus \u00e9ducatifs sur le CRM, le marketing, les ventes et plus encore.","breadcrumb":{"@id":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/fr\/centre-d-apprentissage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/fr\/centre-d-apprentissage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Centre d&#8217;apprentissage"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/fr\/#website","url":"https:\/\/products.act.com\/fr\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/products.act.com\/fr\/#organization","name":"Act!","url":"https:\/\/products.act.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/41569"}],"collection":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/comments?post=41569"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/pages\/41569\/revisions"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/media?parent=41569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/categories?post=41569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/tags?post=41569"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/fr\/wp-json\/wp\/v2\/folder?post=41569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}