{"id":41546,"date":"2021-12-21T05:11:58","date_gmt":"2021-12-21T05:11:58","guid":{"rendered":"https:\/\/act.com\/?page_id=41546"},"modified":"2023-01-17T10:13:17","modified_gmt":"2023-01-17T17:13:17","slug":"capture-de-leads","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/capture-de-leads\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un formulaire de capture de leads ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41546\" class=\"elementor elementor-41546\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6665a3 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6665a3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8f31d\" data-id=\"1f8f31d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b65471 elementor-widget elementor-widget-heading\" data-id=\"0b65471\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que l\u2019acquisition client ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa49eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa49eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8931a03\" data-id=\"8931a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc88fd elementor-widget elementor-widget-text-editor\" data-id=\"5fc88fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Si votre entreprise poss\u00e8de un site Web<\/strong>, le but de ce dernier est d\u2019augmenter les ventes ou de sensibiliser vos clients au moyen d\u2019un blog et de tout autre contenu pertinent. Pour d\u00e9velopper votre entreprise de mani\u00e8re coh\u00e9rente, vous devez capturer des leads. Un lead est l\u2019information de contact de clients potentiels. Sur le Web, les prospects sont recueillis \u00e0 l\u2019aide de formulaires sur les <a href=\"https:\/\/www.act.com\/fr\/landing-page-definition\/\">landing pages<\/a> appel\u00e9s formulaires de capture de leads. Une landing page est une page o\u00f9 vos prospects \u00ab\u00a0atterrissent\u00a0\u00bb lorsqu\u2019ils cliquent sur un lien pr\u00e9sent dans vos publicit\u00e9s en ligne.<\/p><h4>Quand utiliser un formulaire de capture de lead ?<\/h4><p>Chaque fois que vous souhaitez obtenir des informations de contact, comme par exemple les adresses e-mail de vos clients potentiels, vous devez utiliser un formulaire de capture de leads. Pour attirer des prospects, offrez-leur quelque chose \u00e0 valeur ajout\u00e9e en \u00e9change de leurs donn\u00e9es. Il peut s\u2019agir d\u2019une \u00e9tude, de conseils pratiques ou de la possibilit\u00e9 de recevoir des notifications par e-mail lorsque vous publiez de nouveaux articles sur le blog de votre entreprise.<\/p><p>Faites la promotion de cette offre sur votre site Web et sur PPC, ainsi que d\u2019autres biais tels que le marketing par moteur de recherche (SEM), les banni\u00e8res publicitaires, les publicit\u00e9s sur les r\u00e9seaux sociaux ou le marketing par e-mail. Lorsque les clients potentiels cliquent sur le lien dans l\u2019annonce, envoyez-les vers la landing page correspondante.<\/p><p>L\u2019inclusion d\u2019un formulaire de capture de leads sur votre landing page leur permet de profiter facilement de votre offre et de s\u2019inscrire \u00e0 votre liste de diffusion. La collecte de ces informations vous permet ensuite de d\u00e9velopper des relations commerciales avec vos clients potentiels \u00e0 la suite desquelles ils apprendront \u00e0 vous conna\u00eetre, \u00e0 vous appr\u00e9cier et \u00e0 vous faire confiance. Et lorsqu\u2019ils seront pr\u00eats \u00e0 passer \u00e0 l\u2019achat, les probabilit\u00e9s qu\u2019ils se tournent vers vous seront \u00e9lev\u00e9es.\u00a0<\/p><h4>Pourquoi utiliser un formulaire de capture de leads ?<\/h4><p>Vous vous demandez pourquoi il est si important d\u2019ajouter un formulaire de capture de lead sur la page o\u00f9 votre prospect est envoy\u00e9 lorsqu\u2019il clique sur le lien dans votre annonce\u00a0? En fait, les landing pages avec des formulaires de capture de leads sont utiles pour de nombreuses raisons, et notamment :<\/p><ul style=\"list-style-type: disc;\"><li><strong>Elles minimisent les distractions <\/strong>en se concentrant uniquement sur l\u2019offre qui a incit\u00e9 la personne \u00e0 cliquer sur le lien dans votre annonce. Cet aspect est primordial car l\u2019attention d\u2019un visiteur a une dur\u00e9e moyenne d\u2019environ 8 secondes. Ainsi, les visiteurs arrivant sur une page Web classique, au lieu d\u2019une page de capture de leads cibl\u00e9s, peuvent \u00eatre distraits par toutes les options disponibles, oublier l\u2019offre et finir par ne pas vous fournir leurs informations de contact. En les envoyant sur une landing page contenant uniquement les informations et le formulaire d\u2019offre, vous les guidez pour qu\u2019ils puissent s\u2019inscrire et recevoir leur cadeau en \u00e9change.<\/li><li><strong>Elles fournissent des d\u00e9tails pr\u00e9cis sur l\u2019offre<\/strong> en lien avec l\u2019annonce qui a suscit\u00e9 leur int\u00e9r\u00eat et les a incit\u00e9s \u00e0 cliquer sur le lien. Cela cr\u00e9e un processus fluide et efficace pour qu\u2019ils ne changent pas d\u2019avis et n\u2019oublient pas la raison de leur arriv\u00e9e sur cette page.<\/li><li><strong>Elles aident \u00e0 recueillir des donn\u00e9es pr\u00e9cieuses<\/strong> relatives \u00e0 la provenance de vos clients. Cela vous permet de mieux comprendre quelles sont les tactiques de marketing qui fonctionnent efficacement et celles qui doivent \u00eatre adapt\u00e9es, voire supprim\u00e9es.<\/li><li><strong>Elles simplifient le processus d\u2019adh\u00e9sion<\/strong> de votre prospect en le facilitant. Une publicit\u00e9 ou une promotion adapt\u00e9e \u00e0 un segment sp\u00e9cifique de votre public l\u2019incite \u00e0 cliquer sur le lien. Avoir un formulaire de capture de leads sur la landing page leur fournit un processus sans heurts permettant de tirer profit de votre offre et de choisir de s\u2019inscrire \u00e0 votre liste de diffusion.<\/li><li><strong>Elle acc\u00e9l\u00e8re la croissance.<\/strong> Il a \u00e9t\u00e9 prouv\u00e9 que les entreprises qui utilisent des formulaires de capture de leads sur leurs landing pages augmentent leur client\u00e8le de fa\u00e7on efficace et constante. La raison est tr\u00e8s simple : les formulaires de capture de leads donnent un taux de conversion de leads plus \u00e9lev\u00e9 que les campagnes qui n\u2019y ont pas recours.<\/li><\/ul><p>En conclusion : si vous souhaitez augmenter votre liste de diffusion ainsi que votre client\u00e8le et vos r\u00e9sultats, pensez \u00e0 ajouter un formulaire de capture de leads sur votre landing page. Ces formulaires vous permettront de cr\u00e9er une landing page avec des taux de conversion plus r\u00e9guliers, aboutissant ainsi \u00e0 de meilleurs r\u00e9sultats !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce7410 elementor-widget elementor-widget-text-editor\" data-id=\"8ce7410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>En savoir plus sur les landing pages :<\/h4><ul><li><a href=\"https:\/\/www.act.com\/fr\/landing-page-definition\/\">Qu\u2019est-ce qu\u2019une landing page ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/lead-generation\/\">Qu\u2019est-ce que la lead generation et pourquoi en avez-vous besoin ?<\/a><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c05cd51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c05cd51\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6516d9\" data-id=\"c6516d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1f6985 elementor-widget elementor-widget-image\" data-id=\"b1f6985\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/fr\/livres-blancs\/livre-blanc-lead-generation\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation.png\" class=\"attachment-large size-large wp-image-41548\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/lead-generation-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c3e977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c3e977\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-036d0ba\" data-id=\"036d0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4fe025 elementor-widget elementor-widget-heading\" data-id=\"d4fe025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265ba6c elementor-widget elementor-widget-text-editor\" data-id=\"265ba6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b30879 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6b30879\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MOD\u00c8LE GRATUIT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ba272fc\" data-id=\"ba272fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1930bc5 elementor-widget elementor-widget-heading\" data-id=\"1930bc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N'oubliez pas votre calendrier \u00e9ditorial !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 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12v56z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8b776 elementor-align-center close_bttn elementor-widget elementor-widget-button\" data-id=\"6b8b776\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/livres-blancs\/livre-blanc-lead-generation\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e97db elementor-widget elementor-widget-html\" data-id=\"78e97db\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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Si votre entreprise poss\u00e8de un site Web, le but de ce dernier est d\u2019augmenter les ventes ou de sensibiliser vos clients au moyen d\u2019un blog et de tout autre contenu pertinent. Pour d\u00e9velopper votre entreprise de mani\u00e8re coh\u00e9rente, vous devez capturer des leads. Un lead est l\u2019information de contact de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;un formulaire de capture de leads | Act! 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