{"id":41390,"date":"2021-12-20T08:20:15","date_gmt":"2021-12-20T08:20:15","guid":{"rendered":"https:\/\/act.com\/?page_id=41390"},"modified":"2023-01-19T12:01:34","modified_gmt":"2023-01-19T19:01:34","slug":"quest-ce-quune-base-de-donnees-crm","status":"publish","type":"page","link":"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/","title":{"rendered":"Qu&#8217;est-ce qu&#8217;une base de donn\u00e9es CRM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41390\" class=\"elementor elementor-41390\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aca45b topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aca45b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4797eb\" data-id=\"c4797eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af6810 elementor-widget elementor-widget-heading\" data-id=\"8af6810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019une base de donn\u00e9es CRM ?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bbb208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bbb208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4a9c81\" data-id=\"a4a9c81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc28225 elementor-widget elementor-widget-text-editor\" data-id=\"bc28225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><p>Une base de donn\u00e9es CRM englobe toutes les donn\u00e9es clients que vous avez collect\u00e9es, enregistr\u00e9es et analys\u00e9es dans le cadre de votre programme de gestion de la relation client. C\u2019est de ce capital de donn\u00e9es que d\u00e9coulent de nombreux avantages pour les utilisateurs du CRM.\u00a0<\/p><p>Quelques exemples de contenu d&#8217;une base de donn\u00e9es CRM :<\/p><ul><li><strong>Toutes les donn\u00e9es personnelles<\/strong>\u00a0associ\u00e9es \u00e0 un client, lead ou prospect, y compris : nom, adresse e-mail, adresse Skype, \u00e2ge et \u00e9tat civil etc.<\/li><\/ul><ul><li><strong>Sources de leads<\/strong>\u00a0: \u00c0 partir du point de contact du client avec l\u2019entreprise (site web, r\u00e9seaux sociaux, campagne d\u2019emailing etc), un CRM peut automatiquement maintenir cette source de leads.<\/li><\/ul><ul><li><strong>Toutes les interactions avec le client<\/strong>\u00a0: dernier appel, dernier retour d\u2019exp\u00e9rience, derni\u00e8re demande de newsletter etc.<\/li><\/ul><ul><li><strong>Tous les historiques d&#8217;achat de tous les clients.<\/strong><\/li><\/ul><ul><li><strong><em>\u00a0<\/em>Diverses informations comme le nom de l\u2019enfant<\/strong>\u00a0(ou de l\u2019animal de compagnie) du client, ses loisirs, sa destination de voyage de r\u00eave, ou toute autre information personnelle qui peut servir \u00e0 entretenir des relations durables avec le client.<\/li><\/ul><ul><li><strong>Taux d&#8217;engagement client<\/strong>\u00a0: par exemple, la derni\u00e8re fois qu\u2019il a contact\u00e9 votre entreprise ou la derni\u00e8re fois qu&#8217;il a visit\u00e9 votre site web.<\/li><\/ul><p>C\u2019est en exploitant ces donn\u00e9es qu\u2019une entreprise va \u00eatre en mesure de comprendre les besoins et envies de ses clients, et surtout d\u2019identifier les prospects prometteurs ou les acheteurs r\u00e9guliers pour leur donner la priorit\u00e9. Parall\u00e8lement, ces informations vont entrer en jeu dans les pr\u00e9visions de vente et la mise en \u0153uvre de strat\u00e9gies et campagnes marketing segment\u00e9es.<\/p><\/div><div class=\"sfContentBlock\"><h4>En savoir plus sur le CRM :<\/h4><ul><li><a href=\"https:\/\/www.act.com\/fr\/definition-du-crm\/\">D\u00e9finition du CRM<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/definition-du-crm\/\">Que signifie CRM ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/definition-du-crm\/#pourquoi-un-crm-est-il-si-important\/\">Pourquoi le CRM est-il important pour une organisation ?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/comment-choisir-un-crm\/\">Comment choisir la meilleure solution CRM pour votre entreprise<\/a><\/li><li><a href=\"https:\/\/www.act.com\/fr\/temoignages\/\">T\u00e9moignages clients<\/a><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd1aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbd1aaa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d60f92b\" data-id=\"d60f92b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed55454 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed55454\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b128298\" data-id=\"b128298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-599ee4a elementor-widget elementor-widget-heading\" data-id=\"599ee4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats optimaux. Investissement minimal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44a49c elementor-widget elementor-widget-text-editor\" data-id=\"b44a49c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00eat \u00e0 passer \u00e0 l&#8217;action ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1171ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d1171ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/fr\/essai\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Act!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qu\u2019une base de donn\u00e9es CRM ? Une base de donn\u00e9es CRM englobe toutes les donn\u00e9es clients que vous avez collect\u00e9es, enregistr\u00e9es et analys\u00e9es dans le cadre de votre programme de gestion de la relation client. C\u2019est de ce capital de donn\u00e9es que d\u00e9coulent de nombreux avantages pour les utilisateurs du CRM.\u00a0 Quelques exemples de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;une base de donn\u00e9es CRM<\/title>\n<meta name=\"description\" content=\"Lisez cet article qui souligne l&#039;importance d&#039;une base de donn\u00e9es CRM et cite des strat\u00e9gies pour en tirer profit au maximum.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce qu&#039;une base de donn\u00e9es CRM\" \/>\n<meta property=\"og:description\" content=\"Lisez cet article qui souligne l&#039;importance d&#039;une base de donn\u00e9es CRM et cite des strat\u00e9gies pour en tirer profit au maximum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T19:01:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/\",\"url\":\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/\",\"name\":\"Qu'est-ce qu'une base de donn\u00e9es CRM\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/fr\/#website\"},\"datePublished\":\"2021-12-20T08:20:15+00:00\",\"dateModified\":\"2023-01-19T19:01:34+00:00\",\"description\":\"Lisez cet article qui souligne l'importance d'une base de donn\u00e9es CRM et cite des strat\u00e9gies pour en tirer profit au maximum.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/fr\/quest-ce-quune-base-de-donnees-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu&#8217;est-ce qu&#8217;une base de donn\u00e9es CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/fr\/#website\",\"url\":\"https:\/\/products.act.com\/fr\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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