{"id":81845,"date":"2024-01-30T13:46:35","date_gmt":"2024-01-30T20:46:35","guid":{"rendered":"https:\/\/www.act.com\/8-smart-tactics-to-find-and-close-new-clients-for-your-smb\/"},"modified":"2024-02-01T02:36:27","modified_gmt":"2024-02-01T09:36:27","slug":"8-smart-tactics-to-find-and-close-new-clients-for-your-smb","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/8-smart-tactics-to-find-and-close-new-clients-for-your-smb\/","title":{"rendered":"8 smart tactics to find and close new clients for your SMB"},"content":{"rendered":"

\"An<\/p>\n

What\u2019s the biggest challenge you\u2019ve faced as an <\/span>SMB<\/span> business owner<\/span>? It could be finding skilled and passionate professionals for your company or ensuring regular cash flow with limited funds.<\/span><\/p>\n

But the single greatest challenge that can stifle your <\/span>SMB<\/span> or <\/span>startup<\/span> is <\/span>getting clients<\/span>. Unlike established global corporations, you may not be able to afford fancy, high-budget <\/span>marketing strategies<\/span> and campaigns to reach <\/span>target markets<\/span> and <\/span>potential customers<\/span> or create <\/span>brand awareness<\/span>.\u00a0<\/span><\/p>\n

It isn\u2019t surprising that only<\/span> 50 percent of small and midsize businesses<\/span><\/a> in the US make it past the five-year mark. How do you ensure your company doesn\u2019t join the other 50 percent of <\/span>SMBs<\/span> that fail? The key is to get creative about finding <\/span>new clients<\/span> with limited marketing resources. Here are a few techniques to help you attract and close clients like a pro.<\/span><\/p>\n

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\u00a0 Create thought leadership content<\/span><\/h2>\n

Did you know that <\/span>64 percent of B2B buyers<\/span><\/a> trust thought leadership content more than other marketing materials when it comes to evaluating a brand? Additionally, 65 percent of worldwide B2B <\/span>decision-makers<\/span> believe it positively impacts their opinion of a company.<\/span><\/p>\n

That makes thought leadership content an excellent tool for establishing your authority, credibility, and reputation in your industry. It helps you <\/span>build trust<\/span> among potential and <\/span>current customers<\/span>, which, in turn, facilitates <\/span>lead generation<\/span> and helps you find clients for your business.<\/span><\/p>\n

You can choose from a wide array of content formats, including <\/span>webinars<\/span>, <\/span>podcasts<\/span>, interviews, industry reports, original research, and e-books for your thought leadership content.\u00a0<\/span><\/p>\n

Select evergreen topics that will resonate well with your <\/span>ideal customers<\/span> and address their <\/span>pain points<\/span>. Also, collaborate with influencers and key opinion leaders in your industry to maximise credibility and reach.<\/span><\/p>\n

\"a<\/p>\n

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<\/h2>\n

\u00a0 Revamp your business website<\/span><\/h2>\n

What\u2019s the first thing you do when you want to buy a new product? If you\u2019re like most consumers, you\u2019ll likely run a quick Google search and check out the top-ranking websites.\u00a0<\/span><\/p>\n

That makes it crucial to design an impressive, user-friendly, and mobile-responsive website. Even if you don\u2019t sell products or services online, use your website to showcase important information about your company. That includes your story and vision, profiles of core team members, and <\/span>testimonials<\/span> from happy clients. Make sure you populate your website with compelling content your <\/span>target audience<\/span> will find valuable.<\/span><\/p>\n

While you\u2019re at it, use <\/span>search engine optimization<\/span> (<\/span>SEO<\/span>) best practices to ensure your website ranks high in relevant search engine results. From keyword research and guest posting to technical <\/span>SEO<\/span>, there are several tactics you can employ to boost search rankings\u2014one of the best ways to get business clients.<\/span><\/p>\n

\"an <\/span><\/h2>\n

<\/h2>\n

\u00a0 Build your brand<\/span><\/h2>\n

As an <\/span>SMB<\/span>, you need to think beyond establishing a mere <\/span>social media<\/span> presence for your company or <\/span>new business<\/span>. With more than <\/span>33 million small and midsize businesses<\/span><\/a> in the US, you\u2019ll face stiff competition on any platform.<\/span><\/p>\n

How do you break through the clutter and hit the right ears? Humanise your business by building a relatable brand. This can be an excellent way to establish thought leadership.<\/span><\/p>\n

Consider publishing <\/span>guest blogs<\/span>, <\/span>case studies<\/span>, and op-eds in authoritative publications. It\u2019s also a good idea to start a <\/span>podcast<\/span> series where you can showcase your expertise. For instance, if you run a financial advisory firm, you could host a <\/span>podcast<\/span> focused on alternative investment strategies and send invitations and updates to your <\/span>email list<\/span>.<\/span><\/p>\n

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\u00a0 Establish local presence<\/span><\/h2>\n

Irrespective of the type of business you run, it\u2019s crucial to <\/span>spread the word locally<\/span><\/a> to thrive.<\/span><\/p>\n

Consider attending workshops, seminars, conferences, and other <\/span>networking events<\/span><\/a> hosted by your local chamber of commerce. Bonus points if you can bag a seat as a speaker at these events. Also, keep an eye out for meetup events in your area that are relevant to your niche.<\/span><\/p>\n

It\u2019s even a good idea to participate in fundraisers and donation drives or contribute to a local nonprofit to position your business as one that cares about the community\u2019s well-being. Additionally, optimise your website for local keywords and \u201cnear me\u201d search queries. Create and maintain your Google My Business profile, and list your business in other local online <\/span>directories<\/span>.<\/span><\/p>\n

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\u00a0 Deliver a smooth purchase experience<\/span><\/h2>\n

Implementing an <\/span>SEO<\/span> strategy, publishing insightful and authoritative content, and speaking at industry events can be excellent vehicles for <\/span>lead generation<\/span>. But how you handle these leads after they enter your sales pipeline dictates conversion rates and revenue.<\/span><\/p>\n

In other words, you need to have a solid lead nurturing strategy in place to <\/span>close a sale<\/span><\/a>. Start by outlining a <\/span>sales process<\/span> that addresses a <\/span>potential client<\/span>\u2019s needs at every stage of their purchase journey.<\/span><\/p>\n

It\u2019s a good idea to use a CRM like<\/span> Act!<\/span><\/a> to collect and store client details in a centralised location. With Act!, <\/span>small business owners<\/span>, <\/span>entrepreneurs<\/span>, and sales reps alike can access detailed buyer personas and use that information to address queries quickly.<\/span><\/p>\n

Additionally, you can set up workflows to track your <\/span>sales cycles<\/span> and automate <\/span>follow-ups<\/span> with leads at the right time. You can even personalise your communication based on how a lead engages with your emails, <\/span>social media platforms<\/span>, and SMS campaigns. Such laser-focused messaging can move the prospects further down the funnel and prime them to purchase from you.<\/span><\/p>\n

It\u2019s also crucial to provide <\/span>potential clients<\/span> with insightful and enriching content that can help them make an informed decision. Avoid overly pushy tactics, as they can drive leads away. Instead, deliver a hassle-free <\/span>customer experience<\/span><\/a> by handholding them at every step of the buyer\u2019s journey.<\/span><\/p>\n

\"a<\/p>\n

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\u00a0 Harness the FOMO fever<\/span><\/h2>\n

Whether you\u2019re targeting regular consumers or B2B <\/span>decision-makers<\/span>, keep in mind that your <\/span>potential clients<\/span> are susceptible to the fear of missing out. You can use that to your advantage by announcing limited-period discounts and promotional offers.<\/span><\/p>\n

For instance, if you run a fitness coaching service, you can offer a free one-on-one consultation with one of your experts. Similarly, if you sell online courses, you can introduce a two-for-one offer, where two people can attend two courses for the price of one.<\/span><\/p>\n

Such time-sensitive offers create a sense of urgency and speed up conversions. Make sure you use <\/span>email marketing<\/span> to send timely alerts, <\/span>coupons<\/span>, and regular updates to your <\/span>customer base<\/span> so that they\u2019re aware of any upcoming promotions.<\/span><\/p>\n

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\u00a0Ask for referrals and reviews<\/span><\/h2>\n

Word-of-mouth<\/span> recommendations can do wonders for your <\/span>small business<\/span>\u2019s growth. All you have to do is ask happy clients for <\/span>referrals<\/span>.\u00a0<\/span><\/p>\n

If you\u2019re already using a CRM platform, you can create a workflow that automatically sends an email to a <\/span>new customer<\/span> asking for their feedback. If their experience is positive, send another email a few days later asking them to recommend your product or service in their networks.<\/span><\/p>\n

You must offer <\/span>incentives<\/span>, such as reward points, freebies gifts, or discounts on future purchases, in exchange for <\/span>referrals<\/span> to motivate your customers to recommend your brand. This is also a good time to request <\/span>new clients<\/span> to review your business on various online platforms, such as your Facebook page, Google Business Profile, and other online <\/span>directories<\/span>.<\/span><\/p>\n

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<\/h2>\n

\u00a0 Collaborate with businesses<\/span><\/h2>\n

Partnerships<\/span> with <\/span>local businesses<\/span> that cater to your target <\/span>demographic<\/span> but aren\u2019t direct competitors can help boost your reach. This is an excellent way to find <\/span>new clients<\/span> without spending a lot on marketing, and it\u2019s particularly effective when you want to enter a new market.<\/span><\/p>\n

Let\u2019s say you run a financial advisory business. You can collaborate with a real estate investment firm to offer free consultations to their clients. Or you can partner with an insurance agency and offer expert advice to their <\/span>customer base<\/span>.<\/span><\/p>\n

\"badge <\/span><\/h2>\n

<\/h2>\n

\u00a0 Skyrocket lead generation & conversions<\/span><\/h2>\n

If you run a <\/span>small business<\/span>, it\u2019s natural to wonder how to find clients and turn them into brand advocates. From publishing thought leadership content to asking for <\/span>referrals<\/span> from your <\/span>current customers<\/span>, there are numerous ways to find <\/span>new clients<\/span> and nurture and convert leads.<\/span><\/p>\n

Act! offers a robust CRM solution with integrated marketing automation features.<\/span> Sign up for a free trial<\/span><\/a> to see how Act! can help you with <\/span>lead generation<\/span> and increasing your conversions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s the biggest challenge you\u2019ve faced as an SMB business owner? It could be finding skilled and passionate professionals for your company or ensuring regular cash flow with limited funds. But the single greatest challenge that can stifle your SMB or startup is getting clients. Unlike established global corporations, you may not be able to […]<\/p>\n","protected":false},"author":4,"featured_media":81714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[183],"tags":[],"acf":[],"yoast_head":"\nHow to Find New Clients for Your Business: 8 Strategies<\/title>\n<meta name=\"description\" content=\"SMBs often cannot afford expensive marketing campaigns. 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