{"id":80997,"date":"2023-12-18T16:39:40","date_gmt":"2023-12-18T23:39:40","guid":{"rendered":"https:\/\/www.act.com\/how-to-measure-email-marketing-success-kpis-metrics\/"},"modified":"2024-01-03T06:57:30","modified_gmt":"2024-01-03T13:57:30","slug":"how-to-measure-email-marketing-success-kpis-metrics","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/how-to-measure-email-marketing-success-kpis-metrics\/","title":{"rendered":"How To Measure Email Marketing Success [KPIs & Metrics]"},"content":{"rendered":"

\"Illustration<\/p>\n

What <\/span>digital marketing<\/span> channel has an <\/span>ROI of 3500%<\/span><\/a>, is entirely under your control, and can be leveraged whenever you want to drive sales?<\/span><\/p>\n

Email marketing, of course.<\/span><\/p>\n

Unlike SEO or <\/span>social media<\/span>, your <\/span>email marketing success<\/span><\/a> doesn\u2019t rely on automated algorithms or ever-changing content policies. It is among the most affordable <\/span>digital marketing<\/span> channels because once you convert a website visitor into an email <\/span>subscriber<\/span>, you have free, unlimited (mostly) access to your <\/span>recipient\u2019s inbox<\/span> and the license to build a long-term relationship.<\/span><\/p>\n

So, it’s not surprising, then, that<\/span> 78 percent of marketers<\/span><\/a> chose email as their most effective marketing channel in a recent survey.<\/span><\/p>\n

But how do you measure the <\/span>effectiveness of your email marketing<\/span> and track its business impact? In this article, we\u2019ll discuss email marketing <\/span>key performance indicators<\/span> (<\/span>KPIs<\/span>) and how tracking them can help you measure your email ROI.<\/span><\/p>\n

\"A<\/p>\n

Define your email marketing campaign goals<\/span><\/h2>\n

You can\u2019t measure success unless you clearly know what you want to achieve. This is why the first step in measuring <\/span>email marketing effectiveness<\/span><\/a> is setting the right goals.<\/span><\/p>\n

Here are a few possible goals for an email campaign.<\/span><\/p>\n

Traffic generation<\/span><\/h3>\n

You can use an email campaign to drive traffic to a new blog post, promote an event, or create awareness. Businesses with large and engaged <\/span>email lists<\/span> rarely worry about <\/span>website traffic<\/span> generation because they know it’s just an email away.<\/span><\/p>\n

Lead generation<\/span><\/h3>\n

If you\u2019re running a <\/span>webinar<\/span> or launching a new offer, emailing your <\/span>subscribers<\/span> about it is one of the best ways to generate leads and quickly fill your pipeline.<\/span><\/p>\n

User engagement<\/span><\/h3>\n

To grow a healthy <\/span>email list<\/span>, you must regularly engage with your <\/span>target audience<\/span> through value-packed emails that share free knowledge and help your <\/span>subscribers<\/span> solve problems. Sharing free <\/span>email content<\/span> establishes your authority, strengthens your relationship with your <\/span>subscribers<\/span>, and turns them into loyal followers, ultimately translating into sales and referrals.<\/span><\/p>\n

Sales<\/span><\/h3>\n

Have a new product launch or annual Black Friday Sale? Nothing drives sales faster than a targeted email to an engaged list.<\/span><\/p>\n

Feedback<\/span><\/h3>\n

Are you looking for audience insights or curious about how users feel about your brand? Send them an email survey to gather more feedback than you can handle.<\/span><\/p>\n

\"A<\/p>\n

Email marketing KPIs: 9 critical performance metrics to track<\/span><\/h2>\n

Depending on your goals, you can track various email marketing performance <\/span>metrics<\/span> to measure success. Here are the most commonly used <\/span>email marketing metrics<\/span>.<\/span><\/p>\n