![\"a](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/Act-Marketing-Trends-You-Cant-Ignore-02.png\")
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Blackberry, Nokia, Kodak, Toys-R-Us \u2014 what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. As a result, their competitors left them behind.<\/span><\/p>\n If you don’t want that to happen to your business, you must keep an eye on the fast-changing <\/span>marketing trends<\/span> in your industry and use emerging media and technology for effective communication and brand positioning.<\/span><\/p>\n In 2023, that means keeping an eye on important <\/span>new trends<\/span> like <\/span>artificial intelligence<\/span>, video marketing, <\/span>automation<\/span>, and more. Read on to see some of the biggest trends <\/span>you can\u2019t ignore<\/span> that show where marketing is headed in 2023.<\/span><\/p>\n In 2022, AI went mainstream with <\/span>ChatGPT<\/span> and Dall.E 2. But 2023 is the year AI will begin to transform every aspect of business and marketing forever. According to forecasts, the global AI market is expected to exceed <\/span>$1.8 billion by 2030<\/span><\/a>.<\/span><\/p>\n AI empowers <\/span>marketing teams<\/span> with small budgets to do things that cost thousands of dollars and require high technical expertise. For example, they can use it to create human-like presenters for videos or <\/span>webinars<\/span>, build realistic voiceovers, and automate <\/span>content creation<\/span> for <\/span>content marketing<\/span><\/a> or <\/span>digital marketing campaigns<\/span>. You can turn your imagination into <\/span>high-quality<\/span> images, build landing pages and websites, and, above all, improve your <\/span>user experience<\/span><\/a> by communicating with your audience and understanding your <\/span>potential customer<\/span>\u2019s needs better than ever.<\/span><\/p>\n It also helps you cut costs, automate repetitive work, and find innovative solutions to complex problems. For example, AI can help you automate customer service by addressing your most frequent customer issues through <\/span>chatbots<\/span>. Similarly, it can help you <\/span>optimise<\/span> your advertising spending by identifying your most profitable channels.<\/span><\/p>\n In short, AI will only improve with time, and the businesses that see it as a facilitator rather than a competitor will set themselves up to thrive.<\/span><\/p>\n Video is the perfect storytelling platform because it’s inherently engaging. It is already the most popular digital content type, and nearly<\/span> 70 percent of marketers<\/span><\/a> say it drives the highest conversions and is key to their <\/span>content strategies<\/span>.<\/span><\/p>\n But the video marketing<\/a> landscape has changed drastically over the last few years with the rise of <\/span>TikTok<\/span>, <\/span>Snapchat<\/span>, and other short-video platforms. <\/span>Studies show<\/span><\/a> that viewers watch nearly all <\/span>short-form<\/span> videos for over 40% of their duration, while 30% of videos have an average watch duration of over 81%. This has forced YouTube and Facebook to introduce Shorts and <\/span>Reels<\/span>, their own versions of <\/span>TikTok<\/span>-style short videos.<\/span><\/p>\n As a business owner, you can benefit from this trend by investing more resources in creating short-quality<\/span>\u00a0content<\/span> videos for <\/span>TikTok<\/span>, YouTube, Facebook, and other <\/span>social media platforms<\/span>.<\/span><\/p>\n Shorter content not only drives more engagement but is also more addictive. It helps you retain viewers longer, resulting in greater <\/span>brand awareness<\/span>.<\/span><\/p>\n Your <\/span>target audience<\/span> is bombarded with advertisements, notifications, and marketing messages from all directions. If you want them to notice you and take an interest in your offers, you must personalise your messaging strategy. According to one study, <\/span>47% of marketers say<\/span><\/a> personalised marketing has an ROI of $3-10 for every dollar spent, while 22% believe it returns $11 or more for every dollar.<\/span><\/p>\n What\u2019s personalisation? Tailoring your message, offers, and communication to your audience\u2019s needs.\u00a0<\/span><\/p>\n For example, when a user lands on your <\/span>e-commerce<\/span> store, show them a tailored product listing based on their interests and purchase history. Similarly, you can use dynamic content for landing pages and emails to address your subscribers by name and share content designed for their needs.<\/span><\/p>\n Amazon is an excellent example of <\/span>e-commerce<\/span> personalisation, as it uses <\/span>algorithms<\/span> including your browsing history and previous activity on its platform to suggest relevant products.\u00a0<\/span><\/p>\n Marketing <\/span>automation<\/span><\/a> has been among the hottest <\/span>digital marketing strategy<\/span> trends over the past few years. But with the recent AI advancements you can expect during this and <\/span>next year<\/span> to see a new wave of marketing <\/a><\/span>automation<\/span><\/a> tools helping businesses increase productivity, reduce costs, increase <\/span>SEO<\/span> rankings<\/span>, improve customer <\/span>retention<\/span>, and generate higher sales.<\/span><\/p>\n Automation<\/span> can be used for a range of <\/span>digital marketing<\/span> tactics, including email marketing, landing page conversion rates, website personalization, <\/span>social media marketing<\/span>, and customer data management.<\/span><\/p>\n For example, using Act!, you can automate your email marketing, create personalised landing pages for lead generation, and use customer relationship management (CRM) features to save customer data. As a result, you can segment your customers more efficiently, track leads easily, and resolve customer issues by connecting them with the right support agents.<\/span><\/p>\n In short, if you want to scale your business while drastically reducing costs, marketing <\/span>automation<\/span> is the way to go.<\/span><\/p>\n Customers expect brands to offer a seamless transition between different platforms while they’re searching for products and services. For example, it\u2019s common for shoppers to switch between desktop and <\/span>mobile devices<\/span> while searching for products on a brand\u2019s website. But many such buyers end up purchasing the product in a physical store.<\/span><\/p>\n By providing an omnichannel marketing experience, brands can ensure that customers can continue their product search on any device without disrupting the brand experience.<\/span><\/p>\n1. Artificial intelligence<\/span><\/h2>\n
![\"A](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/6-2023-Marketing-Trends-You-Cant-Ignore-CO-4.png\")
<\/p>\n2. Short video content\u00a0<\/span><\/h2>\n
![\"a](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/6-2023-Marketing-Trends-You-Cant-Ignore-CO-1.png\")
<\/p>\n3. Personalisation<\/span><\/h2>\n
![\"a](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/6-2023-Marketing-Trends-You-Cant-Ignore-CO-2.png\")
<\/p>\n4. Marketing automation<\/span><\/h2>\n
![\"a](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/6-2023-Marketing-Trends-You-Cant-Ignore-CO-3.png\")
<\/a><\/p>\n5. Omnichannel marketing<\/span><\/h2>\n
![\"rectangular](\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/Marketing-CTA.png\")
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