{"id":70796,"date":"2022-12-09T10:23:04","date_gmt":"2022-12-09T17:23:04","guid":{"rendered":"https:\/\/www.act.com\/email-marketing-for-financial-advisors-how-to-get-started\/"},"modified":"2023-03-21T10:49:09","modified_gmt":"2023-03-21T17:49:09","slug":"email-marketing-for-financial-advisors-how-to-get-started","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/email-marketing-for-financial-advisors-how-to-get-started\/","title":{"rendered":"Email Marketing for Financial Advisors: How to Get Started"},"content":{"rendered":"

\"\"<\/p>\n

Email marketing<\/span> <\/a>is invaluable for helping <\/span>financial advisors<\/span> cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don’t disappear into the dreaded spam folder or promotions tab?\u00a0<\/span><\/p>\n

This article explains how to set up and run a<\/span> successful <\/span>email marketing strategy<\/span><\/a> that is unique, impactful, and useful for your clients.<\/span><\/p>\n

What does email marketing for financial advisors look like?\u00a0<\/span><\/h2>\n

Email is a powerful channel for engaging customers and generating a strong return on your marketing investment. Current research shows that businesses have the potential to earn<\/span> $36 for every dollar spent<\/span><\/a> on <\/span>email marketing<\/span>.\u00a0<\/span><\/p>\n

That’s because it’s an effective channel to inform, support, upsell, and educate your clients. <\/span>Email newsletters<\/span>, for example, can share market changes, financial sector news, and other valuable information. Personalised but <\/span>automated emails<\/span> can relay portfolio updates or remind clients of appointments.\u00a0<\/span><\/p>\n

Reminder emails before annual review appointments can encourage clients to top up their registered accounts. Trickle campaigns can build rapport with prospects until they’re ready to book that first call with you. Email strategy will look different based on your prospects’ or clients’ needs and where they are in their financial journey.<\/span><\/p>\n

Begin your next campaign in 8 easy steps\u00a0<\/span><\/h2>\n

Email marketing<\/span> is a popular method for generating leads for <\/span>financial advisors<\/span>. But what does it take to have a successful email campaign? Here are our <\/span>email marketing<\/span> tips<\/span> and best practices<\/span><\/a> for drafting your <\/span>financial advisor email marketing campaign<\/span>.<\/span><\/p>\n

Step 1: Start with a strategy and a target audience<\/span><\/h3>\n

The ongoing growth of <\/span>email marketing<\/span> presents many opportunities for <\/span>financial advisors<\/span>. What kind of client are you trying to reach? Research which <\/span>email marketing automation<\/span> models<\/span><\/a> are ideal for your <\/span>target audience<\/span>. What<\/span> financial milestones or life events<\/span><\/a> are your clients experiencing? Think about how you will keep <\/span>subscribers<\/span> engaged with value props and <\/span>lead magnets<\/span>.<\/span><\/p>\n

Step 2: Segment your subscribers<\/span><\/h3>\n

Optimise<\/span> open rates<\/span> by getting to know your <\/span>target audience<\/span> and organising them into geographic, demographic, psychographic, and behavioural segmentations. Personalised campaigns <\/span>increase click-through rates<\/span><\/a> by 139 percent because the messaging engages each recipient more directly.<\/span><\/p>\n

Step 3: Provide social proof<\/span><\/h3>\n

Use email<\/span> to make your communications approachable and genuine when presenting your services. The best way to do this is to include clear <\/span>email subject lines<\/span> and messages with personal touches, such as information about your clients’ average investing returns, financial goal completions, or retirement success stories. Include reviews, data, and testimonials from client success stories in your emails. Demonstrate trustworthiness with a clear track record of wins and don\u2019t be afraid to ask for <\/span>referrals<\/span>.\u00a0<\/span><\/p>\n

\"\"<\/h3>\n

Step 4: Include clear CTAs<\/span><\/h3>\n

What action do you want your <\/span>subscribers<\/span> to take? What results are you hoping to gain? Offer opportunities for readers to engage with your <\/span>financial services<\/span> and content, like <\/span>whitepapers<\/span> or <\/span>webinars<\/span>, in <\/span>follow-up<\/span> emails. When you create emails with valuable content the <\/span>CTAs<\/span> will naturally convert.<\/span><\/p>\n

Step 5: Format with the reader in mind<\/span><\/h3>\n

Format information in your emails so that clients can easily understand it. Focus on painting a picture of what you do and sharing the potential benefits of your advising services\u2014but keep your descriptions short and to the point.<\/span><\/p>\n

Your emails should be compelling enough to get recipients to open them and valuable enough for them to stick around. Include a <\/span>call-to-action<\/span> section with an enticing offer or incentive if you include information on your <\/span>financial planning<\/span> or investing services. Link to your website or landing page so they can learn more about your business or book a discovery call.<\/span><\/p>\n

Step 6: Get the timing right<\/span><\/h3>\n

According to a<\/span> recent Databox survey of <\/span>email marketers<\/span><\/a>, around 33 percent of marketing campaigns run weekly, and 26 percent run a few times per month. There are no hard-and-fast rules for timing or frequency; monitor what’s working and adjust accordingly. Measure the effectiveness of a given campaign by monitoring <\/span>unsubscribe<\/span>, click-through, and unopened message rates.\u00a0<\/span><\/p>\n

Step 7: Ask for feedback and learn from your clients<\/span><\/h3>\n

Building a two-way relationship with your <\/span>email list<\/span> is vital. Encourage <\/span>subscribers<\/span> to hit reply, book a call, or take a survey. Use A\/B testing to send multiple versions of emails and learn how various subsets of your <\/span>subscribers<\/span> may respond to different approaches.<\/span><\/p>\n

Step 8: Find and use the right tools to your advantage<\/span><\/h3>\n

\"A<\/p>\n

The best <\/span>marketing automation<\/span> tools include professionally designed email <\/span>templates<\/span> and easy-to-use <\/span>template<\/span> editors so you can quickly create polished and personalised messages to attract new prospects while keeping your <\/span>current clients<\/span> engaged. With the right software, you can stay in close contact with your audience, manage your sender reputation and <\/span>opt-ins<\/span>, monitor and <\/span>optimise<\/span> engagement, capture leads, and <\/span>follow up<\/span> with them in your <\/span>customer relationship management<\/span><\/a> (CRM) software.<\/span><\/p>\n

Launching Your First Email Marketing Campaign<\/span><\/h2>\n

If you are ready to see how <\/span>email marketing<\/span> can help create clients for life,<\/span> try Act! free for 14 days<\/span><\/a> to see how an all-in-one <\/span>email marketing<\/span> and CRM solution makes <\/span>email marketing<\/span> enjoyable and efficient. Act! proudly empowers SMBs, and accommodates the unique ways you run your advising business by offering unparalleled flexibility and freedom of choice.<\/span><\/p>\n

\"Try<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails are read and don’t disappear into the dreaded spam folder or promotions tab?\u00a0 This article explains how to set up and run a successful email marketing strategy that is unique, […]<\/p>\n","protected":false},"author":4,"featured_media":70529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[],"acf":[],"yoast_head":"\nHow to Start Email Marketing: 8 Tips for Financial Advisors<\/title>\n<meta name=\"description\" content=\"Learn how to leverage the power of email marketing in your financial advising business with this free guide.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing for Financial Advisors: How to Get Started\" \/>\n<meta property=\"og:description\" content=\"Learn how to leverage the power of email marketing in your financial advising business with this free guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/email-marketing-for-financial-advisors-how-to-get-started\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-09T17:23:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T17:49:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/products.act.com\/wp-content\/uploads\/Email-Marketing-Financial-Advisors_Feat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Act! 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