{"id":68983,"date":"2022-09-27T15:20:49","date_gmt":"2022-09-27T22:20:49","guid":{"rendered":"https:\/\/www.act.com\/hesitant-about-email-marketing-youre-probably-already-doing-it\/"},"modified":"2023-04-27T09:07:54","modified_gmt":"2023-04-27T16:07:54","slug":"hesitant-about-email-marketing-youre-probably-already-doing-it","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/","title":{"rendered":"Hesitant about email marketing? You\u2019re probably already doing it."},"content":{"rendered":"

\"Someone<\/p>\n

Are you hesitant to use email marketing because it feels intimidating? You\u2019re not alone. Many of our customers have expressed the same reservations – that email marketing seems too complex and expensive and likely requires extra staff or skills to execute it effectively. Ironically though, as we dig a bit deeper into how they communicate with their prospects and customers, we learned that many of them are actually already using email marketing, perhaps without even knowing it!<\/span><\/p>\n

Did you know?<\/span><\/h2>\n

Every time you send your prospects or customers an email, including a contract renewal, appointment reminder, quote, or promotion, you are using email marketing. <\/span>Email marketing<\/b><\/a> is simply a means to build relationships and encourage communication between your prospects and clients and your business.<\/b> When used effectively, email marketing creates interactions, and helps to move your prospects through your sales funnel; from letting them get to know your business and offerings all the way to trusting your business enough to purchase from you. And, it doesn\u2019t stop there, once they become your customers, you can use email marketing to foster loyalty and improve your customer retention.\u00a0<\/span><\/p>\n

\"An<\/p>\n

Now that you know the basics of email marketing, let\u2019s talk briefly about what may feel even scarier and that\u2019s marketing automation. But rest assured, there is nothing to be scared of here as marketing automation actually simplifies email marketing by letting you automate the emails you\u2019re already sending – so they will be automatically delivered to your prospects and customers every time they engage with your business, whether it\u2019s with your email inbox, website, landing pages, or forms. You simply create your emails in advance, select when and to whom you\u2019d like them to go, and voila! you\u2019re using marketing automation! Besides unbelievable time savings, you also benefit from the robust reporting you receive from marketing automation. You can see who is and is not reading your emails, clicking on your links, or visiting your web pages.\u00a0<\/span><\/p>\n

Getting started is easy<\/span><\/h2>\n

We\u2019re here to help you get started. Act! Marketing Automation (AMA) is an intuitive marketing automation tool that comes pre-built with over 170 professionally designed email templates and campaigns that you can begin using right away. Worried about the price? Don\u2019t be. AMA Basic is already included with your\u00a0 Act! Premium subscription and is fully scalable so you can add features and functionality as your business grows without having to pay for it beforehand.\u00a0<\/span><\/p>\n

We also provide<\/span>\u00a0<\/span>comprehensive training resources<\/span><\/a> including a whole library chocked full of short, <\/span>easy-to-digest videos<\/span><\/a> that walk you through how to create emails to setting up automated campaigns, and more. From there, you can use AMA\u2019s reporting and dashboards to analyze your success and adjust your campaigns as needed. And, our Customer Success team is standing by via telephone or chat if you have any questions along the way.\u00a0<\/span><\/p>\n

Next Steps<\/span><\/h2>\n

Like most activities, it\u2019s best to walk before you run. If you\u2019ve been using email to communicate with your prospects and customers you\u2019re already well on your way.\u00a0 Now it\u2019s as simple as trying AMA.<\/span>\u00a0<\/b><\/p>\n

In no time you\u2019ll be using automated emails to<\/span> send personalized communications to your prospects and clients and nurture those important relationships by keeping your brand top of mind.\u00a0 As you establish rapport and trust, you\u2019ll see your audience engagement increase and you\u2019ll experience the ease and value of automated emails. As your confidence increases, your growth is limitless!\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

For a limited time, save 25%* on Act! Marketing Automation! To learn more, call us at \u00a0020 4538 1266 or contact your Act! Certified Consultant.<\/strong><\/h3>\n

Additional resources to check out<\/span><\/h2>\n

Watch this video to get a better understanding of email marketing:<\/span>\u00a0\u00a0 What is email marketing?<\/b><\/a><\/p>\n

Fully understand the difference between email marketing and marketing automation<\/span>:\u00a0\u00a0<\/b> Email Marketing vs Marketing Automation: Are They the Same?<\/b><\/a><\/p>\n

Understand the value of email marketing and how you can make it work for your organization<\/span>:\u00a0\u00a0<\/b> Is email marketing dead?<\/b><\/a><\/p>\n

Find out how you can integrate your CRM and your email marketing:<\/span>\u00a0\u00a0 The top 5 benefits of integrated CRM & email marketing<\/b><\/a><\/p>\n

*The Act! Marketing Automation subscription fees are per account, billed annually. There is no per-user fee for this service. The 25% discount applies to the first year of Act! Marketing Automation paid plans, or for the remainder of the current Act! subscription term. Offer cannot be applied to Act! Growth Suite plans or existing Act! Marketing Automation plans. Offer ends December 30, 2022.<\/h6>\n","protected":false},"excerpt":{"rendered":"

Are you hesitant to use email marketing because it feels intimidating? You\u2019re not alone. Many of our customers have expressed the same reservations – that email marketing seems too complex and expensive and likely requires extra staff or skills to execute it effectively. Ironically though, as we dig a bit deeper into how they communicate […]<\/p>\n","protected":false},"author":4,"featured_media":68915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[],"acf":[],"yoast_head":"\nHesitant about email marketing? You\u2019re probably already doing it.<\/title>\n<meta name=\"description\" content=\"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hesitant about email marketing? You\u2019re probably already doing it.\" \/>\n<meta property=\"og:description\" content=\"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T22:20:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T16:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Act! Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Act! Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\"},\"author\":{\"name\":\"Act! Team\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/c22a3ab50c1b3b840bd9a23e22e07b00\"},\"headline\":\"Hesitant about email marketing? You\u2019re probably already doing it.\",\"datePublished\":\"2022-09-27T22:20:49+00:00\",\"dateModified\":\"2023-04-27T16:07:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\"},\"wordCount\":756,\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png\",\"articleSection\":[\"Marketing Success\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\",\"name\":\"Hesitant about email marketing? You\u2019re probably already doing it.\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png\",\"datePublished\":\"2022-09-27T22:20:49+00:00\",\"dateModified\":\"2023-04-27T16:07:54+00:00\",\"description\":\"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hesitant about email marketing? You\u2019re probably already doing it.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM & Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/c22a3ab50c1b3b840bd9a23e22e07b00\",\"name\":\"Act! Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/07dab1c2750bd4ba426281f56744401e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/07dab1c2750bd4ba426281f56744401e?s=96&d=mm&r=g\",\"caption\":\"Act! Team\"},\"url\":\"https:\/\/products.act.com\/en-gb\/author\/actmarketingact-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hesitant about email marketing? You\u2019re probably already doing it.","description":"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Hesitant about email marketing? You\u2019re probably already doing it.","og_description":"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.","og_url":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/","og_site_name":"Act!","article_published_time":"2022-09-27T22:20:49+00:00","article_modified_time":"2023-04-27T16:07:54+00:00","og_image":[{"width":1200,"height":628,"url":"http:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png","type":"image\/png"}],"author":"Act! Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Act! Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#article","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/"},"author":{"name":"Act! Team","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/c22a3ab50c1b3b840bd9a23e22e07b00"},"headline":"Hesitant about email marketing? You\u2019re probably already doing it.","datePublished":"2022-09-27T22:20:49+00:00","dateModified":"2023-04-27T16:07:54+00:00","mainEntityOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/"},"wordCount":756,"publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage"},"thumbnailUrl":"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png","articleSection":["Marketing Success"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/","url":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/","name":"Hesitant about email marketing? You\u2019re probably already doing it.","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage"},"thumbnailUrl":"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png","datePublished":"2022-09-27T22:20:49+00:00","dateModified":"2023-04-27T16:07:54+00:00","description":"Many people are using email marketing, perhaps without even knowing it! Learn how to take it to the next level with marketing automation.","breadcrumb":{"@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#primaryimage","url":"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/Truth-Emarketing-Feat_092722.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/en-gb\/hesitant-about-email-marketing-youre-probably-already-doing-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Hesitant about email marketing? You\u2019re probably already doing it."}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/en-gb\/#website","url":"https:\/\/products.act.com\/en-gb\/","name":"Act!","description":"CRM & Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/products.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/products.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/c22a3ab50c1b3b840bd9a23e22e07b00","name":"Act! Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/07dab1c2750bd4ba426281f56744401e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07dab1c2750bd4ba426281f56744401e?s=96&d=mm&r=g","caption":"Act! Team"},"url":"https:\/\/products.act.com\/en-gb\/author\/actmarketingact-com\/"}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/posts\/68983"}],"collection":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=68983"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/posts\/68983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media\/68915"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=68983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=68983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=68983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}